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resource evaluation Exhibitions
Funded by the Institute of Museum and Library Services, the Access from the Ground Up project at the Palo Alto Junior Museum & Zoo (JMZ) seeks to better serve children with disabilities through a combination of partnerships with community, staff professional development and training, and the development of accessible STEM-focused exhibits and resources at the new JMZ facility, which opened in November 2021. This summative evaluation report seeks to answer the following evaluation questions: To what extent does the Access from the Ground Up project build or strengthen relationships with
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TEAM MEMBERS: Maia Werner-Avidon Tina Keegan Lisa Erikson
resource project Exhibitions
The Marine Discovery Center, a new, interactive 16,000 sq. ft. exhibition space will replace Feiro Marine Life Center’s existing 40-year-old facility. The planning of this accessible exhibition experience will prioritize engaging visitor connections to the ocean environment by improving scientific literacy skills, increasing awareness of historical and recent regional Tribal knowledge, encouraging stewardship actions in the marine environment, and developing deeper understandings of important local species. The Marine Discovery Center is a joint venture of Feiro Marine Life Center, the National Oceanic and Atmospheric Administration (NOAA)’s Olympic Coast National Marine Sanctuary, and Olympic Coast National Marine Sanctuary Foundation.
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TEAM MEMBERS: Melissa Williams
resource project Exhibitions
Monroe County’s Seneca Park Zoo will modernize the guest experience in the zoo’s Animal Hospital to increase accessibility and promote visitor engagement. The project will address existing barriers to visitor participation and engagement by updating the educational graphics and incorporating new technology into the exhibit to create a multisensory experience that engages visitors of all education levels, interests, and abilities. The modernized Animal Hospital will benefit the zoo’s 400,000 annual visitors and help accomplish its strategic goals of compelling storytelling and providing exceptional educational experiences to inspire conservation action.
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TEAM MEMBERS: Louis Divincenti
resource project Exhibitions
As it embarks on opening a new facility, the Palo Alto Junior Museum and Zoo will launch the "Access From the Ground Up" project to make the new facility and exhibitions accessible to everyone, and provide science learning opportunities to children with physical and developmental disabilities. The museum and zoo will build relationships with the Inclusion Collaborative of the Santa Clara County Office of Education and other partner organizations that serve visitors with disabilities; provide seven intensive training and professional development opportunities for staff members and volunteers to heighten their knowledge about contemporary access issues; and prototype, test, build, and remediate 27 new permanent exhibitions. The project will address the lack of quality STEM experiences for the growing number of children with a variety of disabilities, and is intended to serve as a national model for inclusion for museums and zoos of all types and sizes.
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TEAM MEMBERS: Tina Keegan
resource evaluation Exhibitions
With funding from the Institute of Museum and Library Services’ (IMLS) Museums for America program, the Cincinnati Zoo & Botanical Garden (Zoo) undertook a process of improving the interpretive experience of its Wings of the World exhibit. This effort seeks to enhance families’ connections to nature and inspire them to become better bird neighbors, which is in direct alignment with the Zoo’s strategic planning. In collaboration with the Zoo, the Lifelong Learning Group (LLG) conducted a formative evaluation. Formative evaluation was framed by an overarching question: does Wings of the World
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TEAM MEMBERS: Shasta Bray David Jenike E. Elaine T. Horr Dolly Hayde Joe E Heimlich
resource project Exhibitions
The Cincinnati Zoo & Botanical Garden has placed a strategic focus on becoming more guest-focused, which includes tailoring interpretive exhibits to engage families, our primary audience. The Wings of the World exhibit building was reinterpreted to create meaningful experiences that connect families to nature through birds and inspire them to become better bird neighbors. As guests navigate the building, which reopened in April 2018, they observe more than 50 bird species from across the globe while making connections to local birds.

Over three years, Zoo guests participated in development and design through focus groups, prototyping, observations, interviews, and exit questionnaires to shape and assess the final interpretive design. Innovative opportunities to promote family interaction include an immersive, interpretive space where guests role play as a flock of migratory birds facing challenges along their journey, such as avoiding collisions with glass and finding suitable habitat. Each challenge teaches guests how they can make this journey easier for birds by addressing that particular issue in their own home. Guests can also practice their local bird identification skills by playing “Guess Who? Name that Cincinnati Bird.” And they are invited to pledge to take action on behalf of birds.

Results from evaluation conducted by Lifelong Learning Group suggest that Wings of the World successfully engages family groups. Guests took away a strong understanding of the general messages of the exhibit space, with enough specificity to articulate key conservation actions they could take to become better bird neighbors. The strongest successes in messaging were those that were cross-cutting and visible throughout the whole space: improving awareness related to bird diversity, encouraging visitors to pay closer attention to birds around them, and inspiring a connection to nature.
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TEAM MEMBERS: Shasta Bray E. Elaine T. Horr Dolly Hayde Joe E Heimlich David Jenike
resource project Public Programs
Poet’s House, a preeminent poetry library in New York City, will collaborate with ten public libraries and zoos across the United States to support library-zoo partnerships in five cities. The project teams will install exhibitions that use poetry as an interpretive tool to deepen visitor thinking about wildlife and conservation in each zoo. This project follows a year-long planning grant funded by IMLS and extends the success of an IMLS-funded partnership in New York City between Poets House and the Wildlife Conservation Society’s Central Park Zoo, which pioneered the installation of poetry in the zoo. The new project will create a set of models and tools for developing strong collaborations and exhibits by carefully documenting the process of building these partnerships and evaluating their impact on visitors, the community, and professional audiences.
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TEAM MEMBERS: John Fraser Poet's House
resource project Media and Technology
Lincoln Park Zoo will upgrade and make freely available ZooMonitor, a scientific data collection tool, which currently exists in a pilot version, for monitoring the behavior of animals in zoos and aquariums, . ZooMonitor will contain modules for tracking animal behavior and body condition and for conducting data analysis. The zoo will also integrate a platform for securely storing an institution's data. With these modifications, ZooMonitor will be rigorously tested by industry partners, translated for both Apple and Android devices, and made available for free public download. ZooMonitor will enable any zoo or aquarium, regardless of collection size, budget, or number of staff, to develop a routine monitoring program—improving the lives of hundreds of thousands of animals across the country and around the world.
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TEAM MEMBERS: Megan Ross
resource evaluation Exhibitions
This is an evaluation study of a new installation of interpretive signage and eight interactives in the Jungle Trails exhibition area of the Cincinnati Zoo and Botanical Garden. The summative evaluation is framed by the overall evaluation question: Does the Jungle Trails area facilitate learning through family interactions? To address this question, four broad sub-questions were determined as indicators of success of the project: 1. Do families engage with the interactives? 2. Do families perceive a difference in the way they interact in Jungle Trails? 3. Does the ‘family approach’ to signage
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TEAM MEMBERS: Shasta Bray David Jenike Joe E Heimlich
resource evaluation Exhibitions
This is an evaluation study of a new installation of seven interactives in the Jungle Trails exhibition area of the Cincinnati Zoo & Botanical Garden. The formative evaluation is framed by the overall evaluation question: Does the Jungle Trails area facilitate learning through family interactions? To address this question, three broad sub-questions will guide the study: (1) With what interactives did family groups choose to engage and why did they choose to engage? (2) In what ways do participants engage with the interactives and why? (3) What might enhance the interpretations in ways that
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TEAM MEMBERS: Shasta Bray David Jenike Joe E Heimlich
resource project Exhibitions
Research shows that the main motivation of people who come to zoos is to have quality time with their families. At the Cincinnati Zoo, we have placed a strategic focus on becoming more visitor-focused, with a commitment to better understanding their needs in a free-choice learning environment. This includes tailoring interpretive exhibits to engage families, our primary audience. Made possible with funding from a Museums for America grant from the Institute of Museum and Library Services, we underwent a two-year process of research, development and design, and evaluation to re-interpret the award-winning Jungle Trails exhibit with a focus on active family engagement. In Jungle Trails, guests journey along a path that winds through nearly two acres of jungle-type landscape, featuring African and Asian primates, including Sumatran orangutans, gibbons, and bonobos. The exhibit appeals to visitors' emotions and motivations through an innate connection we all have with our closest animal relatives. As they learn how primates survive in the jungle, new interpretive signage and family interactives encourage guests to wonder what it would be like if their family lived in the forest. Interactives present group challenges that our non-human primate relatives face every day. Together with their troop, guests use sticks to push a stone through a maze, test their memories to find fruit in a matching game, bang out a troop rhythm on a buttress root, and compete to see who is best at tying shoes without using their thumbs. They also try out more physical skills such as swinging across bars like a gibbon and balancing like a lemur on a mini-ropes course. Colorful and playful signage introduces guests to the animals from the first-person perspective of the animal and includes questions to prompt discussion of how the animal's life compares to their own. Interactive iPad kiosks at the orangutan, gibbon and bonobo exhibits allow them to engage deeper. Guests may choose to watch videos on taking care of the animals, read about the individual animals' personalities, learn how they can help save the species or build a super primate of their own. By the time families reach the end of the trail, they have participated in activities together that have brought them closer to their primate relatives, human and non-human. Evaluation found that families engage with the interactives as intended. When asked how they would describe Jungle Trails to a friend, the word most commonly used by guests was "fun", followed by those that indicate it was "interactive" and "educational". Once overlooked and often missed by guests, Jungle Trails is now a destination exhibit as summed up by a regular Zoo guest who noted: "I got bored with Jungle Trails. Now looking forward to coming again!" Jungle Trails received an Excellence in Exhibition Special Distinction, Exemplary Model of Creating Experiences for Social Engagement, from the American Association of Museums in 2014.
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TEAM MEMBERS: Shasta Bray David Jenike Joe E Heimlich
resource research Public Programs
This resource showcases a conference poster that the Wildlife Conservation Society presented at the 2014 Visitor Studies Association Conference and the 2014 Inclusive Museum Conference, outlining the work we undertook to explore the development of a proposed new family exhibit at the Bronx Zoo, "Safari Adventure," paired with selected results and takeaways. In 2011, the Institute of Museum and Library Services awarded WCS a grant to support our investigation and development. We asked ourselves the questions: How can zoo exhibits better connect people to nature? By what methods can we explore
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TEAM MEMBERS: Wildlife Conservation Society Lee Patrick Sarah Werner Sarah Edmunds