In this article, "Visitor Studies Today" Editor Chris Parsons discusses resources for planning and budgeting for evaluation projects. Parsons suggests several websites that offer overviews from different perspectives for professionals just getting started in evaluation or need a bit of a refresher.
In this article, VSA President Mary Ellen Munley reflects on the "homecoming" she experienced at the past VSA annual conference in Columbus as well as the value of VSA activities.
In this article, evaluator Randi Korn of Randi Korn & Associates explains how to know when the time is right for front-end evaluation and whether your questions are the ones you should be asking visitors. Korn cites examples from the field, specifically from a study conducted for the Chicago Historical Society.
This article reports on some of the outcomes of a study that investigated the factors influencing K-7 teachers' decisions to make field-trip visits in Vancouver, Canada. The key outcomes emergent from the study, in the context of the city of Vancouver, its many field-trip venues and its teachers, have relevance for both educators and museum policy makers in other metropolitan areas. The authors address issues that call for reflection on assumptions that might be deeply entrenched and also affirm and reiterate the findings of contemporary studies of teacher perceptions regarding field-trip
This paper describes findings from a Ph.D. study of visitors, particularly non-museum visitors, at two university art museums in Hong Kong. This study contributes to the literature on museum education in Hong Kong, which is a relatively new area of study in Asia. This study is also the first museum visitor survey done on a university population in Hong Kong. It includes the questionnaire mailed to participants in the study.
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Anne S. H. Lam
resourceresearchProfessional Development, Conferences, and Networks
This paper is based on comments made at "Exhibition Excellence: The 14th & 15th Annual Exhibition," a session at the American Association of Museum annual meeting in Portland, OR, May 20, 2003. This review focuses "attention to people" from quantitive data compiled by Whitney Watson of the Missouri Historical Society from the 2002 and 2001 submissions and the author's notes for 2000 and 1999.
This article discusses a study conducted as part of a larger project to develop new signage strategies to support powerful forms of parent involvement at the Children's Museum of Pittsburgh. Researchers at the University of Pittsburgh Center of Learning in Out-of-School Environments conducted the study in the context of the museum's expansion from 20,000 sq. ft. to 80,000 sq. ft.
This article reports findings from a study of some of the museums most active in audience research to identify success factors crucial to effective audience research. The study focused on what makes audience research effective and when audience research can be considered effective. This article reports findings from eight case studies undertaken in Australia and New Zealand. Following an explanation of the research approach, this article outlines the principal criteria for audience research effectiveness found in the institutions studied and highlights the main success factors underlying their
This paper describes a 2002 study conducted by Steve Tokar that was the first of its kind to evaluate universal design practice among North American museums with hands-on science exhibits. Tokar investigated the following questions: (1) For which audiences do museum exhibit professionals think their exhibitions are accessible?; (2) What is the current level of institutional commitment to creating exhibits that are universally designed and accessible for visitors with disabilities?; (3) Which areas need improvement?; and (4) Where have we succeeded? Evaluation methodologies, key findings, and
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Steve TokarVisitor Studies Association
This paper is an introduction to the special issue of "Visitor Studies Today" dedicated to museum accessibility for persons with disabilities by guest editor Christine Reich, Senior Research/Evaluation Associate at the Museum of Science, Boston.
This paper discusses the "Scences de Silence/Scenes of Silence" exhibition designed to enable hearing people to gain access to the world of the deaf. This paper describes the exhibition and evaluation findings which examined the project's impact on visitors and deaf guides.
This paper discusses a study that tracked the behavior of 350 visitors to the Lester E. Fisher Great Ape House at Lincoln Park Zoo over a 12-month period. Findings relate to visit durations, including children vs. adults as well as visitors' responses to interpretive graphics. This data adds to the growing literature on visitor behavior in zoological parks and have helped to guide several aspects of exhibit design for Lincoln Park Zoo's new ape facility.