This article provides a brief summary of the findings from an evaluation study that examined what Field Museum visitors understand about the scientific research that goes on behind the scenes. Between May and September 1995, Selinda Research Associates conducted over 125 in-depth interviews with visitors, members, and museum staff, for a total of approximately fifty contact hours with respondents.
The article describes the Informal Learning Program (ILP), co-directed by Michael Spock and Deborah Perry, and initially funded by the Joyce Foundation of Chicago. The purpose of the program is to serve as an advocate for and to conduct research on informal learning and on the design and development of public spaces, programs, and exhibits.
The paper presents a tool used to aid in the critical pre-design planning stage. It attempts to bring the designers in touch with the museum professionals' knowledge and requirements to develop a profile on which design decisions can be based.
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Frank MadsenAbrams Teller MadsenVisitor Studies Association
In this article, Barry Aprison, Museum of Science and Industry, Chicago, discusses the museum's "Prenatal Development" display, one of the oldest science exhibits in the US. Aprison discusses the success of the exhibit and cites recent visitor evaluation studies.
In this article, Ethan Allen (Teachers Academy for Mathematics & Science in Chicago) describes two types of museum collaborations and how they improve visitor experience through different modes. Allen discusses the Chicago Museum Exhibitors Group (CMEG) and the Museum Partners of Chicago's Urban Systemic Initiative as two models of museum collaboration.
In this article, Pete Conroy, Curator of Natural History at the Anniston Museum of Natural History (Anniston, AL), summarizes an article written by George Weiner (Supervisory Exhibits Editor at the Smithsonian) in 1963 about writing exhibit labels.
In this article, Gary Clarke, Director of the Topeka Zoo, describes the opening of Gorilla Encounter, a fascinating gorilla exhibit. Clarke's account of the opening day is important because of the successful planning that made standing in line almost a pleasant experience for visitors.
In this article, Steve Bitgood, Professor Emeritus of Psychology, Jacksonville State University, presents general principles that can be used to guide exhibit designers, facility planners, and decision-makers of exhibit-type facilities. Bitgood offers two principles of visitor behavior that deal with physical qualities of the exhibit object or spieces.
In this article, Ben Gammon, Visitor Studies Manager, and Jo Graham, Education Manager, at the Science Museum, London ask, "What is the value of evaluation if nobody pays any attention?" They advise "audience advocates" on how to communicate research findings effectively with curators and exhibit developers and offer four exercises" to improve visitor awareness.