This article discusses the value and process of effective front-end evaluation. The article examines when and how museums should conduct front-end studies to inform the development of exhibits.
This article describes the front-end evaluation process for the Exploration Zone project at the Field Museum of Natural History. It discusses the value of front-end meta-analysis and who should perform such research.
In this article, D. Neil Bramer, executive director of the Elmhurst Art Museum, discusses the value of visitor studies and the need to push museum decision-makers to address visitor needs. Bramer argues that museums need to be more empathetic to visitors.
In this article, Steven Yalowitz, doctoral candidate in Experimental Psychology at Colorado State University, discusses information processing and behavior in museums. Yalowitz explores and draws connections between the different terminology used by researchers in studying these concepts.
In this message from the President of VSA, Ross J. Loomis introduces this issue of "Visitor Studies Today!" and discusses a few relevant topics including student involvement in visitor studies and VSA housekeeping items (conference, committee nominations).
In this article, John W. Lightner, associate professor at Lansing Community College and doctoral student at Michigan State University, discusses motivation theory. Lightner traces changes in motivation theory from the Behaviorist Era to recent perspectives, from reward and punishment to a view of human learners as self-regulated. Lightner also relates this topic to museum practice.
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TEAM MEMBERS:
John Lightner
resourceresearchProfessional Development, Conferences, and Networks
In this article, Ellen Giusti, exhibition evaluator at AMNH and the AAM Committee on Audience Research and Evaluation (CARE) Chair, discusses proceedings from the 1999 Annual AAM National Program Committee Meeting in Cleveland as well as plans for next meeting and updates on AAM organizational issues.
In this article, John Chadwick, web administrator and distance learning coordinator for the Office of Cultural Affairs in Santa Fe, discusses research methodology and findings related studies investigating to who visits museum websites, why they visit, and what they do on these sites. Chadwick highlights results of a NASA-led study.
In this interview, Douglas Worts, educator/evaluator at the Art Gallery of Ontario and Associate of LEAD-Canada, discusses sustainable development within the museum community in Canada as well as efforts led by LEAD-Canada (Leadership for Environmental And Development).
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TEAM MEMBERS:
Douglas Worts
resourceresearchProfessional Development, Conferences, and Networks
In this note from the editor of "Visitor Studies Today!", Kris Morrissey introduces the issue with an update on the annual VSA conference. Morrissey also discusses two new columns in the issue: one on thoughts and experiences with the processes or products of evaluation and one on technology.
In this paper, Paulette M. McManus discusses the practice of visitor studies and evaluation, including the tradition of visitor observation, at institutions in the United Kingdom. Specifically, McManus compares evaluation practices at large museums and small- and medium-sized museums, examines the problem of student evaluation and studies as well as the impact of the National Lottery, and finally reports on audience advocacy.
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TEAM MEMBERS:
Paulette M. McManusVisitor Studies Association
In this paper, C. Dufresne-Tasse of the University of Montreal discusses three characteristics of the methods French-Canadians conduct research on museum visitors in Québec. Dufresne-Tasse also offers an example of a study conducted by researchers at two Québec universities, which evaluated the psychological functioning of the adult observing objects in an exhibition room.