In recent years, transmedia has come into the spotlight among those creating and using media and technology for children. We believe that transmedia has the potential to be a valuable tool for expanded learning that addresses some of the challenges facing children growing up in the digital age. Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning. Building off of a review of the existing popular and scholarly literature
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Becky Herr-StephensonMeryl AlperErin Reilly
This is a conference review of the 2nd Commemoration of the International Day of Women and Girls in Science, which had the theme Gender, Science and Sustainable Development: The Impact of Media. It was held in United Nations Headquarters, New York City, U.S.A., and a parallel event was held simultaneously in Valetta, Malta. There were 45 listed speakers from 24 countries, with a gender ratio of 2:1 in favour of women. The contribution of the media to socio-cultural barriers facing girls and women in STEM was well-illustrated. However, few actionable solutions were proposed.
Englehard et al provide a wide-ranging look at synthetic biology, from discussion of how one might classify different synthetic approaches to consideration of risk and ethical issues. The chapter on public engagement considers why synthetic biology seems to sit below the public radar.
The question was raised in the 4th November copy of The New York Times when it entitled the editorial of Garry Wills (political and cultural historian), regarding the re-election of George W. Bush, "The Day the Enlightenment Went Out". Wills' theory, with which the directors of the newspaper palpably concur, is that Bush was re-elected because "many more Americans believe in the Virgin Birth than in Darwin's theory of evolution".
The recent events related to the spread of the influenza virus A (H1N1) have drawn again the attention of science communication experts to old issues, including a couple of issues we deem particularly important: risk communication and the role of scientific journalists in the society of knowledge.
On 22 October 2012, six members of a technical-scientific consultancy agency of the Italian Civil Protection were found guilty of multiple manslaughter and sentenced to six years in prison by the court in L’Aquila. According to the prosecution, days before the earthquake that devastated the town of L’Aquila on 6 April 2009 killing 309 people, the experts failed to correctly alert the population on the actual seismic risk. The sentence was widely interpreted as an attack to science, penalised for not accurately predicting the quake. Actually, the defendants were accused of having deprived the
In his latest book titled “Communication power”, the famous sociologist of information society Manuel Castells focuses on the way in which power takes shape and acts in information societies, and the role of communication in defining, structuring, and changing it. From the rise of “mass self-communication” to the role of environmental movements and neuropolitics, the network is the key structure at play and the main lens used to analyse the transformations we are witnessing. To support his thesis Castells links media studies, power theory and brain science, but his insistence on networks puts
Probably among the first to deal with it, nearly sixty years ago, Norbert Wiener, the founding father of cybernetics (The human use of human beings. Cybernetics and Society, Houghton Mifflin Company, London, 1950), prefigured its opportunities, as well as its limitations. Today, it is a quite common belief. We have entered (are entering) a new, great era in the history of human society: the age of information and knowledge.
The management of health risks related to scientific and technological innovations has been the focus of a heated debate for a few years now. In some cases, like the campaigns against the use of GMOs in agriculture, this debate has degenerated into a political and social dispute. Even risk analysis studies, which appeared in the 1970s in the fields of nuclear physics and engineering and were later developed by social sciences as well, have given completely different, and at times contradictory, interpretations that, in turn, have given rise to bitter controversies.
The prioritization of neglected diseases in the policy making framework requires heightened advocacy [WHO, 2006]. Mass media positive publicity is among approaches that can be used to achieve this. This paper discusses practical use of mass media to do publicity and advocacy for a neglected disease and its vector. It uniquely presents online links to the analyzed newspaper and television news and opinion articles on tsetse and Trypanosomiasis. The paper shares entry points into mass media advocacy from a lessons learned perspective and notes the importance of understanding how the mass media
After being cosseted by the media for what they incorrectly considered to be a scientific feat, the author found himself widely boycotted by the more “responsible” media. The reason for this was his critical view of the evolution of science, which he felt had become a tool at the service of innovation, and, therefore, of industrial interests. The traditional image of science, which serves to help us to understand the world, still persists despite being perverted by commercial interests, because it is defended by naive people as well as by lobbies, themselves responsible for this debasement
Public communication from research institutions often functions as both science communication and public relations. And while these are distinct functions, public relations efforts often serve as science communication tools. This is because successful science communication and public relations efforts for research institutions both rely on finding shared language and disseminating findings in context.