The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look.
Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?
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TEAM MEMBERS:
Sue Ellen McCannSevda ErisAsheley LandrumSarah MohamadOthello RichardsKristina JanétKelsi OpatSarah MohamadGabriela Quiros
Media researchers from Texas Tech University, evaluators at Rockman et al, and KQED, a public media organization serving the San Francisco Bay Area, set out to understand the COVID-19 information needs of its community to assist KQED science journalists with their health coverage. This is a summary of what we learned.
This is the fourth and final installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
This is the third installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
This is the second installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
DATE:
TEAM MEMBERS:
Sue Ellen McCannSevda ErisAsheley LundrumSarah MohamadScott Burg
This is the first installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
We were interested in learning which images -- videos, graphics or GIFs -- worked best in our Facebook posts to inform our future Facebook content creation strategies.
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
The KQED Science Engagement team set out to test different formats of media with the same mask message used in the survey conducted by Texas
Informal learning institutions--museums, libraries, news organizations, and others--work to inform their audiences about the rapidly emerging scientific consensus on various topics. Often this information invites action such as social distancing during a pandemic. What motivates people to act upon that information (or not)? When recommended actions can yield good or bad outcomes for oneself, the information needs to fit with motivational tendencies towards preventing bad outcomes and/or promoting good outcomes. Recent theories indicate similar motives for recommended actions that affect others: family, friends, neighbors, and up the scale to the societal and the biological world. This small virtual conference will bring together STEM researchers and practitioners to offer a transdisciplinary and practically minded critique of the model of moral motives and discuss its implications for actions related to STEM topics. Specifically, the conference will use data collected by NSF RAPID grant (#2027939) that connects people’s news consumption, their compliance with COVID-19 prevention recommendations, and their judgments of whose wellbeing (from self to society) recommended behaviors protect or promote.
This small virtual conference will recruit approximately 16 attendees including transdisciplinary scholars whose work addresses social responsibility in the context of STEM informal learning and practitioners from a broad range of sectors including science centers, libraries, zoos, and the media. Individual disciplines will include anthropology, psychology, the interdisciplinary fields of the learning sciences and judgement and decision-making. The conference strategy will include synchronous, asynchronous, and small group collaborations in addition to full-group discussion. Conference activities will spread over 8 weeks. The structure of the conference is loosely based on the Open Space Technology approach (i.e.: General & Lantelme, 2014, Owen 1997). To build capacity in these various informal learning sectors participants will distill implications about moral motives into practical advice to publish in the conference proceedings that will include a report on the initial and collaboratively revised models. An editable version of the proceedings will allow registered practitioners to further critique and develop that advice. The conference proceedings will be distributed as a short Creative Commons e-book with copies and links distributed on the website of the Center for Advancing Informal STEM Education , and through all the participant’s professional research and practitioner societies.
Milwaukee has established itself as a leader in water management and technology, hosting a widely recognized cluster of industrial, governmental, nonprofit, and academic activity focused on freshwater. At the same time, Milwaukee faces a wide range of challenges with freshwater, some unique to the region and others common to cities throughout the country. These challenges include vulnerability to flooding and combined sewer overflows after heavy rainfall, biological and pharmaceutical contamination in surface water, lead in drinking water infrastructure, and inequity in access to beaches and other recreational water amenities. Like other cities, Milwaukee grapples with the challenges global climate change imposes on urban water systems, including changing patterns of precipitation and drought.
These problems are further complicated by Milwaukee's acute racial and economic residential segregation. With a population of approximately 595,000, embedded within a metropolitan area of over 1.5 million, Milwaukee remains one of the country's most segregated cities. There is increasing urgency to engage the public--and especially those who are most vulnerable to environmental impacts--more deeply in the stewardship of urban water and in the task of creating sustainable urban futures. The primary goal of this four-year project is to foster community-engaged learning and environmental stewardship by developing a framework that integrates art with Science, Technology, Engineering, and Mathematics (STEM) experiences along with geography, water management, and social science. Synergies between STEM learning and the arts suggest that collaborations among artists, scientists, and communities can open ways to bring informal learning about the science of sustainability to communities.
WaterMarks provides an artist generated conceptual framework developed by Mary Miss / City as Living Laboratory (CALL) to help people better understand their relationship to the water systems and infrastructure that support their lives. Project activities include artist/scientist/community member-led Walks, which are designed to engage intergenerational participants both from the neighborhoods and from across the city, in considering the conditions, characteristics, histories, and ecosystems of neighborhoods. Walks are expanded upon in Workshops with residents, local scientists/experts, and other stakeholders, and include exploring current water-related environmental challenges and proposing solutions. The Workshops draw on diverse perspectives, including lived experience, scientific knowledge, and policy expertise. Art projects created by local artists amplify community engagement with the topics, including programming for teens and young adults. Free Wi-Fi will be integrated into various Marker sites around the city providing access to online, self-guided learning opportunities exploring the water systems and issues facing surrounding neighborhoods. Current programming focuses primarily on Milwaukee's predominantly African American near North Side and the predominantly Latinx/Hispanic near South Side. Many neighborhoods in these sections are vulnerable to such problems as frequent flooding, lead contamination in drinking water, inequities in safety and maintenance of green space, and less access to Lake Michigan, the city's primary natural resource and recreational amenity.
The WaterMarks project advances informal STEM learning in at least two ways. First, while the WaterMarks project is designed to fit Milwaukee, the project includes the development of an Adaptable Model Guide. The Guide is designed so that other cities can modify and employ its inclusive structure, programming, and process of collaboration among artists, scientists, partner organizations, and residents to promote citywide civic engagement in urban sustainability through the combination of informal STEM learning and public art. The Guide will be developed by a Community-University Working Group (CULab) hosted by UW-Milwaukee's Center for Community-Based Learning, Leadership, and Research and made up of diverse community and campus-wide stakeholders. In addition to overseeing the Guide’s creation, CULab will conceptualize onboarding and mentorship strategies for new participants as well as a framework for the program’s expansion and sustainability.
Second, through evaluation and research, the project will build a theoretical model for the relationships among science learning, engagement with the arts, and the distinctive contexts of different neighborhoods within an urban social-ecological system. The evaluation team, COSI’s Center for Research and Evaluation, and led by Co-PI Donnelly Hayde, aims to conduct formative, summative, and process evaluation of the Watermarks project, with the additional goal of producing evaluative research findings that can contribute to the broader field of informal learning. Evaluation foci include: How does the implementation of WaterMarks support positive outcomes for the project’s communities and the development of an adaptable model for city-scale informal science learning about urban environments? 2. To what extent do the type and degree of outcome-related change experienced by participating community residents vary across and/or between project sites? What factors, if any, appear to be linked to these changes? 3. To what extent and in what ways do the activities of the WaterMarks projects appear to have in situ effects related to the experience of place at project sites?
The project’s research team led by PI Ryan Holifield and Co-PI Woonsup Choi, will investigate how visual artistic activities introduced by the programming team as part of the Walks (and potentially other engagement activities) interact with personal, sociocultural, and physical contexts to produce distinctive experiences and outcomes of informal science learning about urban water systems. The aim of the research will be to synthesize the results from the different WaterMarks sites into an analysis generalizable beyond specific neighborhoods and applicable to other cities. The project's research questions include: 1. How does participation in Walks focused on visual artistic activities affect outcomes and experiences of informal STEM learning about urban water systems? 2. How do outcomes and experiences of informal STEM learning vary across different urban water topics, participants from different demographic groups, and contrasting sociocultural and biophysical contexts?
This Innovations in Development project is led by the University of Wisconsin-Milwaukee (UWM), in collaboration with City as Living Laboratory (CALL) and the COSI Center for Research and Evaluation.
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge and Conceptual Mapping – as well as social media testing were conducted to address our research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials and
One part personal reflection, one part literature synthesis. This essay reflects on official statistics, common misunderstandings, and the COVID-19 numbers we're all becoming increasingly familiar with. The author calls on news audiences and journalists alike to become more knowledgeable about what official statistics can and can't do -- and to question the epistemic priority that so many people reflexively give to numbers by paying attention to what is not included.