Goodman Research Group, Inc. (GRG) conducted summative evaluation of the Journey to Planet Earth: The State of the Ocean's Animals project. GRG has served as external evaluator for Journey to Planet Earth since 1999. Journey to Planet Earth is a PBS series that explores the fragile relationship between people and the world they inhabit. The most recent evaluation included two components: 1) a viewer study of the Ocean's Animals episode in the series (hosted and narrated by Matt Damon), and 2) an evaluation of the outreach initiative that complemented the series. The broad goal of the
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TEAM MEMBERS:
Marianne McPhersonElizabeth BachrachIrene F GoodmanScreenscope, Inc.American Association for the Advancement of Science
Goodman Research Group, Inc. (GRG) conducted summative evaluation of Origins of the Universe, the 4-part NOVA miniseries. The Origins series chronicled the history of the earth's formation, how the universe evolved to permit the emergence of life on earth, the likelihood that there is life beyond earth, and the tools and techniques scientists use to study the universe. In June 2007, Thomas Levenson, MIT professor and Executive Producer of the series, won the inaugural Walter P. Kistler Science Documentary Film Award for his work on Origins. An extensive outreach campaign accompanied the series
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TEAM MEMBERS:
Jennifer BeckJennie MurackUnicorn Projects, Inc.Irene F Goodman
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This evaluation report summarizes the extent to which the Aquarium accomplished these goals over the 3-year project period. The five project components and their key associated evaluation findings follow. 1. Classroom-based activities
The purpose of this evaluation conducted at the Smithsonian Institution's National Museum of Natural History was to find out how visitors are behaving in, reacting to and learning from the newly reopened Sant Ocean Hall. To do this, three methods were employed: a) timing and tracking, b) exit interviews and c) focused studies for specific exhibits and experiences. A total of 553 unique visitors were included in the study, with data collection occurring in December 2008 and January 2009. Visitor groups spent an overall time of just under twenty minutes, and the five most enjoyed elements were
The Salmon Camp Research Team (SCRT) project was created to address the under-representation of Native Americans in information technology (IT) and IT-intensive professions in science, technology, engineering, and mathematics (STEM). The Oregon Museum of Science and Industry (OMSI) is partnering with the Native American Youth and Family Association (NAYA) under the renewed National Science Foundation (NSF) funding to strengthen community involvement and work directly with students year round. An SCRT program website is under development with program information and a social networking page
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TEAM MEMBERS:
Phyllis AultOregon Museum of Science and Industry
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This formative evaluation report summarizes the extent to which the Aquarium has made progress toward these goals in the first year of the project and provides an information base for identifying opportunities to strengthen
The Oregon Museum of Science and Industry (OMSI), with major funding from the National Science Foundation, developed the Animal Secrets exhibition for children ages 3-8 and their families. The exhibition seeks to provide families with an opportunity to discover nature from an animal's point of view as they explore immersive, naturalistic environments including a meadow, stream, woodland, cave, and naturalists' tent. The exhibit's "big idea" is for visitors to develop a sense of wonder about nature by exploring the secret world of animals. Evaluation instruments and surveys are included in the