The Cincinnati Zoo & Botanical Garden has placed a strategic focus on becoming more guest-focused, which includes tailoring interpretive exhibits to engage families, our primary audience. The Wings of the World exhibit building was reinterpreted to create meaningful experiences that connect families to nature through birds and inspire them to become better bird neighbors. As guests navigate the building, which reopened in April 2018, they observe more than 50 bird species from across the globe while making connections to local birds.
Over three years, Zoo guests participated in development and design through focus groups, prototyping, observations, interviews, and exit questionnaires to shape and assess the final interpretive design. Innovative opportunities to promote family interaction include an immersive, interpretive space where guests role play as a flock of migratory birds facing challenges along their journey, such as avoiding collisions with glass and finding suitable habitat. Each challenge teaches guests how they can make this journey easier for birds by addressing that particular issue in their own home. Guests can also practice their local bird identification skills by playing “Guess Who? Name that Cincinnati Bird.” And they are invited to pledge to take action on behalf of birds.
Results from evaluation conducted by Lifelong Learning Group suggest that Wings of the World successfully engages family groups. Guests took away a strong understanding of the general messages of the exhibit space, with enough specificity to articulate key conservation actions they could take to become better bird neighbors. The strongest successes in messaging were those that were cross-cutting and visible throughout the whole space: improving awareness related to bird diversity, encouraging visitors to pay closer attention to birds around them, and inspiring a connection to nature.
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The first wave of the iSaveSpecies exhibit stations focused on Great Apes, allowing families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field conservationists. The Pittsburgh Zoo incorporated three touchscreen-based research and action kiosks in or near their gorilla exhibit.
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The first wave of the iSaveSpecies exhibit stations focused on Great Apes, allowing families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field conservationists. The Cleveland Metroparks Zoo incorporated three touchscreen-based research and action kiosks in or near their orangutan
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The first wave of the iSaveSpecies exhibit stations focused on Great Apes, allowing families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field conservationists. The Columbus Zoo and Aquarium incorporated three touchscreen-based research and action kiosks in or near their ape and
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The first wave of the iSaveSpecies exhibit stations focused on Great Apes, allowing families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field conservationists. The Atlanta Zoo incorporated three touchscreen-based research and action kiosks in or near their ape exhibit.
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The Palo Alto Junior Museum and Zoo (JMZ) is working to create an accessible facility from the ground up as they plan for a new building, zoo habitats, and exhibits. During construction of the new JMZ the institution will occupy a temporary space in Palo Alto. The new JMZ is scheduled to open in 2019.
To inform their planning process, Tina Keegan, Exhibits Director at JMZ, contracted with Wendy Meluch of Visitor Studies Services (the evaluator) to conduct community conversation with two groups of parents on site at the Museum. Staff reached out to JMZ members and visitors, and local
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Wendy MeluchPalo Alto Junior Museum & Zoo
The Palo Alto Junior Museum & Zoo offers a satisfying mix of interactive exhibit experiences, close-up animal viewing, and a warm, welcoming staff in a small-scale setting which makes it easily manageable for families with special needs. In recent years the JMZ has attracted and embraced this audience of often close-knit friends and organizations. In addition to an ongoing dialog with visitors at the institution, on multiple occasions JMZ has invited families to participate in community conversations to share their perspectives, experiences and suggestions.
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TEAM MEMBERS:
Wendy MeluchPalo Alto Junior Museum & Zoo
Brookfield Zoo will expand its "Zoo Adventure Passport" (ZAP!) program for urban families with children ages 3-12 to serve additional families and increase informal science learning opportunities in the two Chicago suburbs of Cicero/Berwyn and Melrose Park. The program will serve as a gateway to new family experiences, teaching families and children about their local and world environments, and providing an opportunity for family enrichment in a community-centered learning environment. The zoo will use presentations and activities to enhance science learning, offer field trips that reconnect urban families with wildlife and nature, and provide STEM content through multigenerational science learning. Through this project, the zoo will increase family participation by 25%; improve student performance in school; increase family interest in and enthusiasm about science, nature, and the environment, and increase family participation in their children's education.
The L.C. Bates Museum will provide 1,700 rural fourth grade students and their families museum-based STEAM (Science, Technology, Engineering, Art, and Mathematics) educational programming including integrated naturalist, astronomy, and art activities that explore Maine's environment and its solar and lunar interactions. The project will include a series of eight classroom programs, family field trips, TV programs, family and classroom self-guided educational materials, and exhibitions of project activities including student work. By bringing programs to schools and offering family activities and field trips, the museum will be able to engage an underserved, mostly low-income population that would otherwise not be able to visit the museum. The museum's programming will address teachers' needs for museum objects and interactive explorations that enhance student learning and new Common Core science curriculum objectives, while offering students engaging learning experiences and the opportunity to develop 21st century leadership skills.
Natural History museums have identified a need to transform their traditional spaces into vital forces for science education. The Carnegie Museum of Natural History (CMNH) will implement “Seeing as a Scientist,” a design-based research initiative to develop and test gallery interventions that have the potential to increase scientific observation skills for family groups. Working with the University of Pittsburgh’s Center for Learning in Out-of-School Environments (UPCLOSE), CMNH will pilot a series of quick changes and additions to dioramas and outline expectations for each. Visitors will be observed to measure the degree of engagement in scientific observation (deliberate looking in order to understand visual evidence)--an essential skill for learning across scientific disciplines. The four most promising interventions will be evaluated to determine which are most successful in providing the necessary support for families to establish shared focus and two-way, science-based conversation. The project will include a blog to share information and to disseminate the results to other museums.
The University of Alaska Fairbanks will partner with the National Optical and Astronomy Observatory, the University of Alaska Museum of the North, and the University of Washington-Bothell to bring biomaterials, optics, photonics, and nanotechnology content, art infused experiences, and career awareness to art-interested girls. This full scale development project, Project STEAM, will explore the intersections between biology, physics, and art using advanced technologies at the nano to macro scale levels. Middle school girls from predominately underrepresented Alaskan Native, Native American (Tohono O'odham, Pascula Yaqui) and Hispanic groups, their families, teachers, and Girl Scout Troop Leaders in two site locations- Anchorage, Alaska and Tucson, Arizona will participate in the project. Centered on the theme "Colors of Nature," Project STEAM will engage girls in science activities designed to enhance STEM learning and visual-spatial skills. Using advanced technologies, approximately 240 girls enrolled in the Summer Academy over the project duration will work with women scientist mentors, teachers, and Girl Scout Troop Leaders to create artistic representations of natural objects observed at the nano and macro scale levels. Forty girls will participate in the Summer Academy in year one (20 girls per site- Alaska and Arizona). In consequent years, approximately180 girls will participate in the Academy (30 girls per site). Another 1,500 girls are expected to be reached through their Girl Scout Troop Leaders (n=15) who will be trained to deliver a modified version of the program using specialized curriculum kits. In addition, over 6,000 girls and their families are expected to attend Project STEAM Science Cafe events held at local informal science education institutions at each site during the academic year. In conjunction with the programmatic activities, a research investigation will be conducted to study the impact of the program on girls' science identity. Participant discourse, pre and post assessments, and observed engagement with the scientific and artistic ideas and tools presented will be examined and analyzed. A mixed methods approach will also be employed for the formative and summative evaluations, which will be conducted by The Goldstream Group. Ultimately, the project endeavors to increase STEM learning and interest through art, build capacity through professional development, advance the research base on girls' science identity and inspire and interest girls in STEM careers.
The United States Botanic Garden (USBG) contracted RK&A to explore visitors’ interest in and understanding of the design and interpretation presented in four conservatory rooms—Rare and Endangered Species, Plant Adaptations, Medicinal Plants, and Garden Primeval. Two rooms were quite small and the other two rooms were larger. Each room was designed to support a theme and included a variety of signage to support the theme (e.g., plant ID signs, ephemeral signs, thematic signs). Findings from this study will be used in part to inform a new interpretive strategy for the Garden. How did we