This report presents the findings from a front-end evaluation for an exhibition about tuna, which is currently under development at the Monterey Bay Aquarium. Visitors were intercepted on the second floor of the Aquarium and invited to view tuna in the big tank from the lower level of the Aquarium and to review, and ultimately select, one of six prototype interpretive panels, all of which were about different aspects of tuna. The evaluation goals for this study were to determine: • what visitors overall reactions are when they view the tuna in the big tank from the lower level of the aquarium
To better help museum visitors make sense of large data sets, also called “big data”, this study investigated if there were generalizable ways in which visitors engage with and then make meaning of such data sets. This front-end study was designed to explore if there were different, distinct, and repeatable patterns intuited by individuals as they work with large data sets. This was a descriptive, process method using a complex card sort with an interview. Each card had the name of one food item written on it. Food items were diverse, including eggs, crackers, lasagna, apples, tofu and almonds
The University of Southern California's Institute for Creative Technologies (ICT) and the Museum of Science, Boston (MoS) were awarded an Informal Science Education grant from the National Science Foundation (#0813541) for the project, Responsive Virtual Human Museum Guide. The goal of the project was to use computer-generated character animation, artificial intelligence, and natural language processing to create interactive characters, or virtual humans, that could engage in face-to-face communication with museum visitors. During the three year project, the MOS and ICT project teams created
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TEAM MEMBERS:
Susan FoutzJeanine AnceletKara HershorinLiz DanterUniversity of Southern CaliforniaMuseum of Science
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
This study focused on informal reasoning regarding socioscientific issues. It sought to explore how content knowledge influenced the negotiation and resolution of contentious and complex scenarios based on genetic engineering. Two hundred and sixty-nine students drawn from undergraduate natural science and nonnatural science courses completed a quantitative test of genetics concepts. Two subsets (n = 15 for each group) of the original sample representing divergent levels of content knowledge participated in individual interviews, during which they articulated positions, rationales
This front-end evaluation sought (1) to identify visitors' prior knowledge of microbial oceanography, and (2) to determine visitors’ interest in the different research conducted by microbial oceanographers with metagenomics data. The findings from this study served to (1) guide the selection of scientific datasets that are meaningful to visitors, (2) suggest areas of interest to highlight, and (3) identify information or explanations visitors may need to make sense of the content, for the Living Liquid pathways project that aimed to use visualization tools to engage museum visitors with
The Educational Gaming Environments group (EdGE) at TERC embarked on a research project to study serious online collaborative gaming environments as a vehicle for engaging the public with National Science Digital Library (NSDL) resources. The goal of the project was two-fold: to design and test serious games that use a prototype virtual resource center; and to build a community and framework for creating a Serious Games Pathway to deliver NSDL resources into this burgeoning community with the aim of facilitating STEM learning. As part of this endeavor, the external evaluators under the
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
This report summarizes findings from a three-year study of the Time Team America: Science of Archeology project, funded by the National Science Foundation. The project included a series of archaeology field schools for youth, four broadcast episodes and a redesigned website with a variety of information and instructional resources. The evaluation included both formative and summative components and a mix of qualitative and quantitative methods including surveys, interviews, and focus groups. Includes interview protocol and survey.
This report summarizes front-end research with visitors on the topic of agriculture, conducted by the Research & Evaluation Department of the Saint Louis Science Center. This front-end study was designed to inform the internal development teams connected to the Science Center agriculture exhibit. The main objective of the research was to gather information from Science Center visitors about their familiarity and interest in the topic, their experiences with farming, their top of mind knowledge about technology and sustainability as it relates to agriculture, and their expectations for an
One objective of the Center for High-rate Manufacturing is to increase knowledge of and interest in nanotechology among secondary and postsecondary students, educators, and the general public. The Center partners with the Museum of Science, Boston, to help carry out these goals. The Museum's CHN sub-award PI and her team provides training to graduate students to help them learn how to engage in education and outreach activities with these groups. To better understand graduate student education and outreach activities, and student participation in the Museum of Science outreach activities and
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TEAM MEMBERS:
UMass Donahue Institute Research and Evaluation GroupCarol Lynn AlpertCarol Barry