This paper describes the methodology and the development of the instruments for collecting and analyzing data to better understand 1) what people bring with them to their visit, 2) what people do during a visit, and 3) what people take away from a visit. Elements of what they bring intersect with Knology’s work, and what they do and what they take away intersect with Oregon State University’s work on WZAM3.
COSI’s Center for Research and Evaluation (CRE) led a study was conducted in four phases with three study components. These phases serve to organize the remainder of this report::
The Seeing Team wished to determine visitors what visitors understood from interacting with the Seeing section of the museum, before the section was to be renovated. In particular, they wanted to know what visitors took away from the exhibits as a group. We interviewed pairs of visitors after they had been directed to spend as much time as they wanted in the Seeing section (as marked off by blue tape on the floor). Seeing included the exhibits in the back of the museum as well as those near the south bathrooms. We collected approximately 55 interviews, of which 33 had been transcribed by the