During the GENIAL Summit, the Marketing, Communication, and Media strand examined the role of marketing and communications in connecting Latino audiences with STEAM in informal science learning (ISL) environments. ISL organizations do not generally think to include a marketing perspective early on in the process of developing audience experiences. When ISL practitioners seek to connect with key audiences, specifically, Latino audiences, marketing efforts are often considered when an exhibit or program is fully developed, in production, or already launched. This causes an immediate and inherent
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TEAM MEMBERS:
Julie NunnLorraine Yglesias
resourceresearchProfessional Development, Conferences, and Networks
It is essential to understand the complexity and diversity of Latino audiences for authentic engagement in any field, including informal science learning. We offer four key ideas that can serve as foundations for considering Latino audiences: identity and culture, amplification, decolonization, and risk-taking. The content of these ideas speaks to the need to shift from simplistic viewpoints to more holistic perspectives which acknowledge culture as dynamic and fluid, view audiences in more complex ways that reflect on the intersections of identities and experiences, and engage in practices
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TEAM MEMBERS:
Cecilia GaribayPatricia LannesJosé GonzálezExploratorium
Many scientists want to connect with the public, but their efforts to do so are not always easy or effective. Visionary programs and institutions are leading the way identifying the support needed to enable scientists’ connections with the public. However, the current appetite by -- and demand for -- scientists to do this exceeds the capacity of those who facilitate quality communication and engagement efforts. More can be done to ensure that those who support scientists are networked, sharing best practices, and supported by a reliable infrastructure.
This workshop series, convened by the Kavli, Rita Allen, Packard and Moore Foundations, was intended to view the entire system of people who support scientists’ engagement and communication efforts in order to explore how this system can be most effective and sustainable. The discussions examined where this system is thriving, the limits people within the system face and what can be done to ensure their efforts are commensurate with the demand for quality communication and engagement support.
Conducted over four closely scheduled workshops in late 2017 and early 2018, the convenings brought together leaders in different parts of the field who bridge scientists and the public and led to the emergence of a number of key priority areas. While the initial intention was to also hold a plenary event to provide a more holistic view of scientists’ support system in order to collectively discern directions to advance the field, we feel a more efficient way forward right now is to focus our efforts and resources on building community and advancing these priority areas.
Our invitation-only workshops brought together scientists, academic leaders, engagement professionals, researchers, communication trainers, and foundation leaders. For each workshop, we also commissioned a “landscape overview”, to better understand the high-level state of each community. Workshops included:
Workshop I: Communication and engagement training programs - Dec. 4-5, 2017 at SUNY Global Center/Alan Alda Center for Communicating Science in New York
Workshop II: Associations, societies and other professional organizations - Feb. 28 - March 1, 2018 at the Howard Hughes Medical Institute in Chevy Chase, MD
Workshop III: Academic institutions - March 27-28, 2018 at UC San Diego
Workshop IV: Science engagement facilitators (museums, science festivals, connectors) - May 2-3, 2018 at Monterey Bay Aquarium
TBD - Workshop V: Plenary event
The goal of the workshops was to explore how to ensure scientists’ communication and engagement support is effective and sustained. In doing so, we hoped to 1) deepen our understanding of how scientists are currently supported in these areas, 2) map the broader support system to expose the opportunities and obstacles that play a role in achieving this goal, and 3) identify strategic and practical next steps that move us closer to this goal. This initiative also aimed to forge and strengthen networks across communities and institutions – and in so doing, take a view of the entire system to explore how everyone can better ensure their efforts are impactful, mutually supportive, and connected to a greater whole.
Included in the links below are summaries from each workshop.
The University of Guam (UOG) NSF INCLUDES Launch Pilot project, GROWING STEM, addresses the grand challenge of increasing Native Pacific Islander representation in the nation's STEM enterprise, particularly in environmental sciences. The project addresses culturally-relevant and place-based research as the framework to attract, engage, and retain Native Pacific Islander students in STEM disciplines. The full science, technology, engineering and mathematics (STEM) pathway will be addressed from K-12 to graduate studies with partnerships that include the Guam Department of Education, Humatak Community Foundation, Pacific Post-Secondary Education Council, the Guam Science and Discovery Society, the Society for the Advancement of Chicanos/Hispanics and Native Americans in Science (SACNAS) and the University of Alaska-Fairbaanks. As the project progresses, the project anticipates further partnerships with the current NSF INCLUDES Launch Pilot project at the University of the Virgin Islands.
Pilot activities include summer internships for high school students, undergraduate and graduate research opportunities through UOG's Plant Nursery and the Humatak Community Foundation Heritage House. STEM professional development activities will be offered through conference participation and student research presentations in venues such as the Guam Science and Discovery Society's Guam Island-wide Science Fair and SACNAS. Faculty will be recruited to develop a mentoring protocol for the project participants. Community outreach and extension services will expand public understanding in environmental sciences from the GROW STEM project. Project metrics will include monitoring the diversity of partners, increases in community engagement, Native Pacific Islander participation in STEM activities, the number of students who desire to attain terminal STEM degrees and the number of community members reached by pilot STEM extension and outreach activities. Dissemination of the GROWING STEM pilot project results will occur through the NSF INCLUDES National Network, partner annual conferences, and local, regional and national STEM conferences.
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TEAM MEMBERS:
John PetersonCheryl SanguezaElse DemeulenaereAustin Shelton
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative research, approaches, and resources for use in a variety of settings. The project will bring together science museum visitor experience developers, visitor studies staff, indoor location technology developers, cyber-learning researchers, and STEM informal learning specialists for a two day conference, COMPASS (Conference on Mobile Position Awareness Systems and Solutions), to address the achievements and potential of indoor location aware mobile (ILAM) technology in science museums. The pre-conference work, the conference itself, and a subsequent e-publication will provide multiple, informed perspectives and knowledge around ILAM for science museums to develop apps for visitors' own smartphones to enhance and personalize the visitor experience and to experiment with new kinds of inquiry-based learning. The goals of the conference are to form an integrated vision by consolidating expertise from disparate disciplines connected to ILAM tech development, to transform visitor mobile tools to provide more innovative forms of interaction and personalization, and to open new avenues for visitor research with automated data collection and analysis.
The COMPASS conference will bring together 80 participants for two days in September 2018 at the Exploratorium in San Francisco, CA. The first dissemination will take place in a presentation at the ASTC conference the following month in October 2018. A webinar sharing insights from COMPASS and inviting others to engage will be held in March 2019 hosted by ASTC and accessible by ASTC members and non-members alike. A companion COMPASS e-publication will be released for free download, also in March 2019, with summaries of conference proceedings, key issues identified, case histories of ILAM in museums, white papers and other resources. Conference outcomes include establishing a community of practice or special interest group and establishing common goals for future collaborative work. By gathering a diverse range of perspectives and expertise to share research and evidence based findings, COMPASS include collective problem solving and an informed cross disciplinary approach to planning and implementing ILAM technology in the museum environment. The conference will explicitly address the benefits and quality of open source code and protocols and how techniques could be shared among institutions. As professional experience with deploying ILAM apps grows, this tool could be used to increase accessibility for diverse visitor populations, put in use at smaller and medium sized science centers, and applied to a variety of research studies, increasing the impact for funders and benefiting the science center community at large.
This is a conference review of the 2nd Commemoration of the International Day of Women and Girls in Science, which had the theme Gender, Science and Sustainable Development: The Impact of Media. It was held in United Nations Headquarters, New York City, U.S.A., and a parallel event was held simultaneously in Valetta, Malta. There were 45 listed speakers from 24 countries, with a gender ratio of 2:1 in favour of women. The contribution of the media to socio-cultural barriers facing girls and women in STEM was well-illustrated. However, few actionable solutions were proposed.
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TEAM MEMBERS:
Emer Emily NeenanAine O'Neill
resourceresearchProfessional Development, Conferences, and Networks
I received the invitation to deliver a paper as part of a panel about photography at the Science Museum Group’s [SMG] inaugural research conference towards the end of 2015. A few months later, SMG announced its plans to give a significant part of the photography collection held at the National Science and Media Museum – one of the four institutions for which the umbrella group is responsible – to the Victoria & Albert Museum in London. What has proved to be a controversial decision will see 400,000 objects, originally the collection of the Royal Photographic Society, and now categorised as
While science communication has become increasingly professionalised, philosophers have been far less active in, and reflective about, how we talk to the public. In thinking about the relationship between the ‘public intellectual’ and science communication, however, philosophy has some important contributions to make, despite the differences of content and disciplinary approach. What, then, can both these professions learn from each other about how to engage with the public - and the risks that this might involve?
This paper briefly describes a new academic discussion project first presented on November 29th, 2016, at the "Universum Sciences Museum" in Mexico City. Interdisciplinary professionals comprise the Museological Reflections Group (MRG), whose aim is to think and explore new possibilities for science museums. The group's first edition, offered the theme "The Sciences behind Showcases: Anthropological and Archaeological Processes".
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TEAM MEMBERS:
Blanca Cardenas
resourceprojectProfessional Development, Conferences, and Networks
Science, Technology, Engineering, and Mathematics (STEM) education and workforce development in the US are critical for global competitiveness and national security. However, the U.S. is facing a decrease in entrants to the STEM workforce which is not shared evenly across demographics. Specifically, women, underrepresented minorities, and people with disabilities obtain STEM degrees and enter the STEM workforce at levels significantly below their demographic representation in the U.S. The National Science Foundation's (NSF) Inclusion across the Nation of Communities of Learners of Underrepresented Discoverers in Engineering and Science (NSF INCLUDES) program supports models, networks, partnerships and research to ensure the broadening participation in STEM of women, members of racial and ethnic groups that have been historically underrepresented, persons of low socio-economic status, and people with disabilities. This conference focuses on collective impact as a strategy to address the broadening participation challenge. Collective impact is distinguished from collaboration in that the alliances require a backbone organization to succeed. The goal of this project is to organize a conference to inform backbone organizations toward broadening participation in STEM education and the workforce.
The conference takes place at the University of California, San Diego January 20-22, 2017 and brings together Project Investigators from the Design and Development pilots, along with stakeholders in broadening participation in STEM on a local, regional, and national scale. The overarching goal of the conference is to develop the knowledge base of participants in the application of the collective impact model, and the role of backbone organizations to address specific issues and transition points of the STEM pipeline. Conference participants include K-12, community college, and university representatives; leaders in graduate education, policy makers and private sector employers. The conference includes plenary sessions, flash presentations, and interactive workgroups engaged in the development of collective impact approaches to problems in Broadening Participation in STEM. Workgroups share their insights, and audience feedback is electronically curated via Twitter and Storify. To respond in real time to participant questions or insights this conference uses the innovative platform, IdeaWave, to solicit, sort and value ideas from the attendees before, during, and after the conference. Conference results are integrated into a final report to inform the NSF INCLUDES Alliances backbone organizations. The intellectual merit of the project is that it advances knowledge about the barriers to broadening participation in STEM education and the workforce, the collective impact model, and the role of the backbone organization to guide the vision and strategy, and support the activities, evaluation, and communication of the NSF INCLUDES Alliances. The broader impact of this project is that it benefits society by informing backbone organizations, which leads to broadening participation of the STEM workforce and ultimately increases U.S. global competitiveness and national security.
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TEAM MEMBERS:
Kim Barrett
resourceprojectProfessional Development, Conferences, and Networks
As the NSF INCLUDES Program seeks to scale from the Launch Pilots to the full program, achieving its goals to promote the progress of science by broadening participation will rely on the ability to successfully scale the technical and human infrastructure for collaboration across the mini-backbones and the national backbone. The American Association for the Advancement of Science (AAAS) is seeking support for an NSF INCLUDES infrastructure conference that will provide a forum for discussion about current and long term technical and human infrastructure needs for scaling. Technical infrastructure might refer to the functions provided by any communication, community building and collaboration tool, such as document sharing or storage. Human infrastructure might refer to data analysts or community managers.
The conference would include discussion of the structures and processes for creating a shared, overarching vision of the changes at all levels and for all groups that would be needed to promote the talent development goals envisioned within INCLUDES, supporting the current design and development launch pilots, and supporting scaling and promoting conditions for sustainability. Based on research on collective impact and improvement science in education, we would offer presentations followed by structured conversations within the setting of working sessions. The goals of AAAS for diversity and inclusion in science, technology, engineering and mathematics (STEM) are very much in keeping with the goals of INCLUDES; thus AAAS proposes to offer its existing online platform, Trellis, to support this comprehensive initiative to develop STEM talent from all sectors and groups in our society.
The goals of the conference activity are to: (1) define short term and long term communications and networking needs that can support the pilots; (2) outline the technical specifications and human resources needed to support the pilots; (3) envision the technical, resource and human needs required to support Alliances; (4) develop design specifications for intra- and cross Alliance networking to support technical assistance, identification and curation of resources, support for communities of practice and capture of lessons learned and (5) propose tools, techniques, capacities and functionalities for an NSF INCLUDES National Network Backbone.
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TEAM MEMBERS:
Shirley MalcomJosh Freeman
resourceprojectProfessional Development, Conferences, and Networks
This award supports a conference and related activities which will bring together researchers, higher education administrators, industry representatives, members of professional societies, and other community members to design collective impact initiatives to improve the retention and continuation of Hispanics, women, and other underrepresented groups in STEM fields. Retention and continuation to the next step in their educational careers is a particular challenge for underrepresented minorities and first-generation students, whether in community college, four-year institutions, or graduate programs (Ishitani 2006, Sowell et al. 2015). The conference focuses explicitly on this critical issue, and will identify potential remedies that can scale across different types of institutions, communities, and underrepresented groups.
This conference will employ a collective impact, networked improvement approach to help fill this gap and engage the broader community. This approach offers a means of identifying and agreeing upon shared, measurable objectives, mechanisms for coordination across individuals and organizations, a commitment to contrast and comparison, and an ethic of continuous improvement. Drawing from the extant literature and recommendations from a wide array of stakeholders, the team will propose measurable strategies for Alliances and the National INCLUDES (Inclusion across the Nation of Communities of Learners that have been Underrepresented for Diversity in Engineering and Science) Network that can be implemented, tested, enhanced, and expanded. The workshop team will draw on evidence-based knowledge, leveraging findings from disciplinary and interdisciplinary fields and from differing types of institutions and educational levels to determine whether strategies identified can yield large-scale progress towards INCLUDES goals. Results will inform the INCLUDES Alliances and the backbone organization supporting the Alliances.
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TEAM MEMBERS:
Marjorie ZatzAnn GatesDeborah Santiago