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resource project Public Programs
This project is a Design and Development Launch Pilot (DDLP) of the NSF INCLUDES program. The goal of the project is to enhance the knowledge and applicability of science, technology, engineering, and mathematics (STEM) for a broad cross-section of people living in the U.S,-Affiliated Pacific Islands. The focus will be on water resources, which is an extremely important topic for this region and equally relevant nationally. The project will engage local community groups and schools in water monitoring, sampling, and analysis, in order to promote the benefits of science education and careers among a population that is underrepresented in these areas. Moreover, the project will improve the capabilities of the island residents for making decisions about sustainable use and protection of these scarce resources. A functioning network will be established among the islands that will have a positive impact on the health and well-being of the residents.

This project will use water as a highly relevant topic in order to involve a wide range of individuals in both general STEM learning and the basic scientific principles as applied to water resources. Specific aspects include engaging K-12, higher education, informal educators and community members to manage water resources in a sustainable fashion that will reduce disaster risk. In addition, the project will empower local communities through water literacy to make better informed, evidence-based decisions that balance the needs of diverse stakeholder groups. The overarching goal is to further advance the inclusion of underrepresented learners in STEM fields. Benefits to society will accrue by: increasing STEM learning opportunities for ~6,500 students from underserved and underrepresented Indigenous Pacific Islanders that will enhance their eligibility for STEM careers; building community resiliency through a collective impact network to resolve emerging water crises; and fostering collaboration among different constituencies in remote communities to make better-informed decisions that reflect the needs and constraints of diverse interests.
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TEAM MEMBERS: Ming Wei Koh Ethan Allen
resource evaluation Exhibitions
In 2012, the Science Museum of Minnesota (SMM) received funding from the National Institutes of Health (NIH) to develop an exhibition utilizing objects from the former Museum of Questionable Medical Devices (QMDs), contextualizing them in the greater conversation about scientific skepticism and how people make healthcare decisions. The resulting exhibition, Weighing the Evidence, opened in December 2015. This kt, object-based exhibition is organized into four islands of artifacts with accompanying information and hands-on “Try It” interactives, which allow visitors to experience some
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resource research Media and Technology
In this article, we present three challenges to the emerging Open Science (OS) movement: the challenge of communication, collaboration and cultivation of scientific research. We argue that to address these challenges OS needs to include other forms of data than what can be captured in a text and extend into a fully-fledged Open Media movement engaging with new media and non-traditional formats of science communication. We discuss two cases where experiments with open media have driven new collaborations between scientists and documentarists. We use the cases to illustrate different advantages
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TEAM MEMBERS: Kristian Moltke Martiny David Budtz Pedersen Alfred Birkegaard
resource research Media and Technology
This study presents the results of a qualitative analysis based on 13 crime news articles from Italian newspapers, to show that the belief that mental disorder predisposes many of those suffering from it to behave violently has endured, though the 180 bill was passed 25 years ago. Although the question has already been addressed by social psychologists and psychiatrists, it has not been discussed in great detail by science communication. However, this considers crime articles in newspapers as very interesting examples of indirect communication on health issues, where common belief prevails
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TEAM MEMBERS: Silvia Bencivelli
resource project Media and Technology
In Defense of Food (IDOF) is a media and outreach project based on Michael Pollan's best-selling book of the same title. Through the lens of food science, IDOF is designed to engage diverse audiences in learning about: (1) how science research is conducted, (2) how research findings are used in media, marketing, and public policy, and (3) how to apply food science research in everyday life. IDOF will be created by Kikim Media, an independent production company, broadcast and distributed by PBS and supported by an extensive outreach campaign and interactive website. The project's educational materials will be developed, in part, by the Teacher's College at Columbia University's Center for Food and Nutrition, with dissemination supported by the Coalition for Science After School and by Tufts University's Healthy Kids Out of School initiative, which involves nine of the leading out of school time (OST) organizations, such as Girl Scouts USA, and the National Urban League. The project advisory committee includes highly respected researchers in food, nutrition, and health. IDOF will use an integrated strategy of learning resources, combining a television documentary with online/social media, community outreach, and youth activities. Knight Williams Research Communications will conduct formative and summative evaluation of all major components of the project. The results will advance the informal science community's understanding of how the combination of a documentary with outreach, website/social media, and afterschool activities impacts motivation and learning. The evaluation study will pay special attention to the degree to which participation in the community events, social media/website, and afterschool activities motivates deeper or extended engagement with the subject. Project evaluation results and educational resources will be widely disseminated to the informal science community. IDOF includes a two-hour documentary film that will be produced in both English and Spanish; a community-level outreach campaign focused on reaching underserved audiences who may not watch public television; a set of activities for use in afterschool programs, youth programs and schools; and an interactive and content-rich website with tightly integrated social media tools. IDOF will be nationally broadcast by PBS; the Spanish-language version of IDOF will be broadcast by Vme Television. The ambitious IDOF educational materials and outreach campaign, combined with interactive web and social media, will reach large and diverse audiences. The intended impacts on audiences include increased knowledge and understanding of the scientific process by learning what food scientists do, what techniques they use, and how scientists arrive at their conclusions; the development of critical thinking skills audiences can use when evaluating messages about food and nutrition in media and advertising and when making decisions about what food to buy and eat; and becoming active learners and consumers regarding food. Evaluation results will be widely disseminated to science media producers and the informal science community via professional publications and presentations at conferences. The ultimate value of the In Defense of Food documentary and learning initiative will be to enhance public understanding of the crucial importance of science in people's everyday lives and in shaping dozens of daily decisions.
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TEAM MEMBERS: Michael Schwarz
resource evaluation Media and Technology
In 2010 EarthSky Communications Inc. was awarded a broad implementation grant from the National Science Foundation (NSF) entitled Proyecto de Implementacion Amplia EarthSky en Español (EarthSky in Spanish Broad Implementation Project). In partnership with the Spanish media company Univision Communications Inc. and a national Advisory Committee of Hispanic scientists, educators, and media experts, EarthSky proposed to present science information and scientist interviews to Spanish-preferring U.S. Hispanics via short video programs distributed on television and the Internet. Under the Broad
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TEAM MEMBERS: Knight Williams Inc. Valerie Knight-Williams Deborah Byrd Rachel Teel Divan Williams Roxana Hernandez Eric Anderson Gabriel Simmons Sauleh Rahbari
resource project Public Programs
This award continues funding of a Center to conduct research and education on the interactions of nanomaterials with living systems and with the abiotic environment. The goals of this Center are to develop a predictive understanding of biological and ecological toxicology for nanomaterials, and of their transport and transformation in the environment. This Center engages a highly interdisciplinary, multi-institutional team in an integrated research program to determine how the physical and chemical properties of nanomaterials determine their environmental impacts from the cellular scale to that of entire ecosystems. The research approach promises to be transformative to the science of ecotoxicology by combining high throughput screening assays with computational and physiological modeling to predict impacts at higher levels of biological organization. The Center will unite the fields of engineering, chemistry, physics, materials science, cell biology, ecology, toxicology, computer modeling, and risk assessment to establish the foundations of a new scientific discipline: environmental nanotoxicology. Research on nanomaterials and development of nanotechnology is expanding rapidly and producing discoveries that promise to benefit the nation?s economy, and improve our ability to live sustainably on earth. There is now a critical need to reduce uncertainty about the possible negative consequences of nanomaterials in the environment, while at the same time providing guidelines for their safe design to prevent environmental and toxicological hazards. This Center addresses this societal need by developing a scientific framework of risk prediction that is paradigm-shifting in its potential to keep pace with the commercial expansion of nanotechnology. Another impact of the Center will be development of human resources for the academic community, industry and government by training the next generation of nano-scale scientists, engineers, and regulators to anticipate and mitigate potential future environmental hazards of nanotechnology. Partnerships with other centers will act as powerful portals for the dissemination and integration of research findings to the scientific, educational, and industrial communities, both nationally and internationally. This Center will contribute to a network of nanotechnology centers that serve the national needs and expand representation and access to this research and knowledge network through programs directed at California colleges serving underrepresented groups. Outreach activities, including a journalist-scientist communication program, will serve to inform both experts and the public at large about the safety issues surrounding nanotechnology and how to safely produce, use, and dispose of nanomaterials.
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TEAM MEMBERS: Andre Nel Yoram Cohen Hilary Godwin Arturo Keller Patricia Holden
resource evaluation Exhibitions
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
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TEAM MEMBERS: Randi Korn & Associates, Inc. Randi Korn Emily Skidmore Roslyn Esperon
resource evaluation Exhibitions
Concept planning studies ("front-end" studies) are useful in finding out "where the audience is starting from" in their perceptions of particular subjects, themes or messages to be communicated in upcoming exhibitions. In this case, the exhibition team needed some clarifications about visitors' awareness, interests, and other perceptions of 'current science.' The priorities for this research were focused on: name and recognition of the topic (explore people's reactions to 10 preliminary "titles;" seek examples of topics that they associate with new/current science) interest in current science
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TEAM MEMBERS: Jeff Hayward Science Museum of Minnesota Jolene Hart
resource project Media and Technology
WGBH is requesting funds to produce a four-hour NOVA television special with accompanying Web and outreach activities about the pervasive role of materials in our lives. The overarching goals of the project are to: 1) enhance public engagement in and understanding of materials science, including appreciation of its effects on society; 2) promote collaboration among educators, scientists and community-based organizations to reach a broad audience; and 3) create effective methods of expanding informal science learning that can be evaluated for their lasting impact on the field. The mini-series, "STUFF: The Materials that Shape our World," will offer an appreciation of the human and scientific factors that drive innovation in materials science, from ancient breakthroughs to today's explosion of biological and nanomaterials. The four episodes, themed around "Stronger," "Smaller," "Smarter" and "Cleaner" will provide a clear focus on the interdisciplinary nature of materials science and showcase dramatic stories of past inventions and exciting new discoveries. The NOVA team in association with the Materials Research Society (MRS) will produce the series. The "STUFF" series is anticipated to be broadcast on PBS in the fall of 2008. WGBH and MRS will work with local PBS stations to train local scientists in public outreach. Multimedia Research will conduct formative evaluation of the project components, and Goodman Research Group will conduct summative evaluation of both the series and the outreach efforts.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Exhibitions
The investigators plan to design, develop and test a series of exhibit prototypes that build visitors' capacity to engage in discussions of socio-scientific issues, particularly those related to the numerous human-biology and health-related socio-scientific issues present in their lives today. The purpose of this small-scale project will be to explore the feasibility of designing un-facilitated museum exhibit experiences that engage museum visitors in activities where they recognize the components of socio-scientific arguments, evaluate them, and pose arguments of their own. The exhibit will use techniques of interactive exhibits usually applied in science museums to explore objects, phenomena, or scientific and engineering processes but the subject of this exhibit is about words and talk rather than things and physical phenomena. It is intended to give visitors practice in science thinking skills that citizens can use in listening critically, assessing arguments, and framing arguments of their own. This project will support the design, development, and testing of six unfacilitated activities that engage visitors in deconstructing, evaluating, and developing arguments related to socio-scientific issues. The investigators will develop prototypes so that labels, content, and physical design can be changed during the course of formative testing. The prototypes will be developed by members of the Museum of Science Education and Strategic Projects Departments. This project is intended to gather evidence through evaluation about whether an unstaffed exhibit can be designed to increase visitors\' capacity to engage in discussions of socio-scientific issues and health-related socio-scientific issues. The Museum of Science Research and Evaluation Department will conduct the formative evaluation of these prototypes. It will provide new evidence about the ability of museum exhibits to increase the scientific thinking skills of visitors.
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TEAM MEMBERS: Larry Bell Christine Reich Lucy Kirshner Caroline Angel Burke
resource project Media and Technology
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
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TEAM MEMBERS: Paula Apsell