Zoos and aquariums have shifted their focus over recent years, taking a much more active role in wildlife conservation and in promoting conservation learning among their visitors. Research in these settings provides a valuable foundation for the emerging field of non-captive wildlife tourism. In particular, valuable lessons regarding the potential impact of wildlife encounters on visitors' conservation attitudes and behaviour can be drawn from research in zoos and aquariums. This paper explores those aspects of wildlife encounters that appear to contribute most to conservation learning. These
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R. BallantyneJ. PackerK. HughesLynn Dierking
Goodman Research Group, Inc. (GRG) conducted process and summative evaluation for the New York Aquarium (Wildlife Conservation Society) of Project POWER: Protecting Our Wetlands with Educators and Regulators. The project was designed to train teams from around the country to present wetlands workshops in their local communities to reduce the frequency and magnitude of wetlands violations by community residents. As part of their participation in Project POWER, in March 2006, teams attended a two-day Leadership Seminar where they received training and resources. The primary goal of the