We examined an approach to reaching audiences who may not ordinarily engage with science. Termed Guerilla Science, this approach blends elements of access, by removing barriers to participation by embedding science into unexpected places, with those of inclusion, by designing activities that speak to the learning identities of participants.
Creating science content for cultural contexts in which the audience are not primarily motivated by an interest in science, can provide exciting opportunities for experimenting with new approaches to science engagement. This article explores some of the learning gained, and practical methodologies developed by Einstein’s Garden, the science, nature and environment area of the Green Man Festival.
In colonial times in New Zealand the portrayal of science to the public had a sense of theatre, with nineteenth and early twentieth century grand exhibitions of a new nation’s resources and its technological achievements complemented by spectacular public lectures and demonstrations by visitors from overseas and scientific ‘showmen’. However, from 1926 to the mid-1990s there were few public displays of scientific research and its applications, corresponding to an inward-looking science regime presided over by the Government science agency, the Department of Scientific and Industrial Research
The Exploding Optic Incredible was an experiment in expanding the boundaries of art and music with science and technology. Ostensibly a multi-media rock concert as a fund raiser for Marshall Barnes' drug free creativity efforts, it took Andy Warhol's Exploding Plastic Inevitable concept of the 1960s into unchartered territory driven by Marshall's inspiration through discussions with Omni magazine's Dick Teresi and Pamela Weintraub and Gene Youngblood's book, Expanded Cinema. Marshall incorporated 1970s era slide and film projection light show effects, with dance lights, massive strobes, spotlights, and big screen video projection that showed customized and original video special effects while bands performed, and music videos in-between accompanied by lighting effects. The first multi-media rock concert of the 1990s, the January 18, 1990 event at the Newport Music Hall was also a test for the public's reaction to over stimulation through sight and sound, the results leading to exploration and ultimate creation of psychoactive entertainment technology later that year and the formation of new technological architectures for entertainment and learning that have yet to be presented but exist in design form.
Formative evaluation of one of four pieces of the Marcellus Matters: EASE project. This study examined the effectiveness of two "Community Conversations" theater and dialogue/discussion events at a) communicating natural gas development-related science content and community issues, and b) promoting audience members' openness to dialogue about natural gas development-related issues.