In an effort to learn more about ways the Museum of Science can revise its existing comment card system so that it can better monitor the quality of the visitor experience, the Museum of Science Research and Evaluation Department, under the guidance of the Visitor Services division, set out to accomplish the following goals: Develop a detailed system for coding comments provided through the museum's existing electronic and physical comment cards; Determine the main visitor concerns that were expressed through the current comment card reporting system; and Explore how alternative sampling
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This formative evaluation report summarizes the extent to which the Aquarium has made progress toward these goals in the first year of the project and provides an information base for identifying opportunities to strengthen