The KQED digital video team explored why they have gender disparity in viewership of their YouTube series Deep Look. For almost every one of our episodes, the percentage of women who watch is considerably lower than the percentage of men, a disparity that also happens on other science shows distributed by PBSDS. On average, about 70% of Deep Look’s YouTube audience is male and only 30% is female. Our audience’s disparity is even more pronounced than that of YouTube’s average audience, which is 60% male.
Below is a summary of the survey’s findings. You can read the full report, called “A
Media researchers from Texas Tech University, evaluators at Rockman et al, and KQED, a public media organization serving the San Francisco Bay Area, set out to understand the COVID-19 information needs of its community to assist KQED science journalists with their health coverage. This is a summary of what we learned.
This is the fourth and final installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
This is the third installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
This is the second installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
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TEAM MEMBERS:
Sue Ellen McCannSevda ErisAsheley LundrumSarah MohamadScott Burg
This is the first installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
We were interested in learning which images -- videos, graphics or GIFs -- worked best in our Facebook posts to inform our future Facebook content creation strategies.
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
The KQED Science Engagement team set out to test different formats of media with the same mask message used in the survey conducted by Texas
This poster was presented at the 2021 NSF AISL Awardee Meeting.
The project's activities include regular forums of journalists and social scientists (Slack & Zoom), experimentation with different ways of presenting stats in news graphics and text, focus groups and experiments with audiences, and resources to support journalists beyond our team.
This poster was presented at the 2021 NSF AISL Awardee Meeting.
This project employs youth (ages 16-21) from frontline communities to work in paid positions as purveyors of climate science, develop communication and leadership skills, and engage in timely conversations with members of the public about climate change impacts in their own communities. The youth work in small groups to develop an educational tool based in personal narrative and current climate science as a way to raise public understanding and awareness about local climate impacts. They also act as advisors and colleagues in
This poster was presented at the 2021 NSF AISL Awardee Meeting.
Free-choice learning occurs when individuals make choices about what, where, how, and who they participate with in their self-motivated learning activities. This project explores how different people, living in the same geographic region, make plants and gardening a part of their lives. We explore how adult community members choose to participate in their plant and gardening interests, including: the topics and activities that interest them, with whom they participate, where, and which resources they access. This work will
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TEAM MEMBERS:
Elysa CorinJudy KokeDavid MeierAllison HuEric Jones
This poster was presented at the 2021 NSF AISL Awardee Meeting. Youth Radio (YR) Media is a national network of journalists, designers, developers and artists ages 14-24 who create media and technology that address key social issues — including, since 2019, A.I. through an ethics and equity lens. Participants are primarily youth of color and those contending with economic and other barriers to full participation in STEM.