The summative evaluation focuses on two project components: (1) an IMAX® Dome film, titled Coral Reef Adventure, and (2) an associated interactive exhibit, titled Weird, Wild and Underwater, intended to be displayed in museum and science center lobbies. The general goals for the summative evaluation study were to assess the appeal of "Coral Reef Adventure" film and the lobby exhibit; acquisition of scientific knowledge and understanding as related to the project’s learning goals and understanding of film topics; and the impact that the exhibit has on viewers of the film. A separate-sample
One method for studying visitors in museums is to audiotape their conversations while videotaping their behavior. Many researchers inform visitors of such recordings by posting signs in the areas under scrutiny. An earlier study tested the assumption that visitors notice, read and understand posted signs (Gutwill, 2003). Interviews revealed that 75 percent of visitors leaving a recording area had read and understood the signs. This article describes our attempt at increasing this percentage by placing additional signs on the exhibit elements being used, as well as on the camera itself
This is a report from the supplemental summative evaluation of the exhibition, Genetics: Decoding Life at the Museum of Science and Industry, Chicago. The evaluation was designed to measure visitors' attention to the main messages of the exhibition, visitors' thinking and attitudes about genetics, and whether visitors made connection among their genes, themselves, and their families. The evaluation was designed to establish findings that complemented and built upon a previous summative evaluation. Two types of exit interviews were used to gather qualitative and quantitative data. A total of
In the Spring of 2003, Rockman et al conducted an evaluation that was designed to explore children's viewing behavior, outcomes of viewing, the impact of the program's structural features, viewers' content preferences, and factors that motivate greater participation by viewers. Nearly six hundred children and twenty-five adults in three major U.S. cities participated in this study. Evaluation activities included: Five sets of student surveys: one administered prior to viewing episodes of DragonflyTV, one following each of the three programs viewed as part of the evaluation, and one
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TEAM MEMBERS:
Rockman, et. al.Twin Cities Public TelevisionJennifer Borland
The Science Museum of Minnesota will develop "Investigations in Cell Biology," an integrated program that introduces cell, microbiology, and molecular biology to museum audiences through open-access, wet-lab, micro-experiment benches; training and support for school teachers; classes for adults and teens; and a long-term program for local high school youth. The project includes the development, testing, and installation of four micro-experiment benches that introduce visitors to the objectives, tools, and techniques of cell biology experimentation. These benches,"Inside the Cell," "Testing for DNA," "DNA Profile," and "Microbe Control," will be part of "Cell Lab," a 1,500 square-foot open experiment area within the science museum's new core exhibition, "The Human Body," opening December 1999.
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TEAM MEMBERS:
Laurie Kleinbaum FinkSusan FlemingJ Newlin
The Exploratorium will conduct a controlled, two-year research project, titled "Finding Significance," to study how different exhibit presentation techniques affect visitors' abilities to make meaning -- or find significance -- and how such techniques impact learning. The techniques will be applied to a varied sample of five exhibits commonly found in science and children's museums. The exhibit design techniques include a) sharing scientist and exhibit developer stories, b) sharing visitor stories, and c) modeling inquiry. Although each technique shows promise at eliciting personal significance, they have yet to be rigorously tested and applied to the same set of exhibits to compare relative strengths and weaknesses. Five baseline exhibits, plus four variations of each, will be tested on groups of visitors, including adults, children and mixed groups of both.
Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
The Chedd-Angier Production Company requests a planning grant to develop a popular new television series together with integrated outreach and online components. The series, "Science Out There" (working title), will feature the work of field scientists as it happens and where it happens, anywhere in the world. The target audience for the series is the young, adventure-seeking adult. The work of the development phase of the project includes refining the creative approaches to the series; producing a ten-minute demonstration tape; developing a list of suitable research projects for the series; developing a business strategy and conducting formative evaluation of the pilot. An advisory group and Connecticut Public Television will support the planning work. Multimedia Research will conduct the evaluation.
The Garfield Park Conservatory will develop, install and evaluate "Sugar from the Sun," a living plant exhibition that explores the fundamental biological process of photosynthesis. The exhibit addresses common misunderstandings and misconceptions about photosynthesis by engaging children and adults in activities that explore the primary concepts that plants require air, water and light to produce sugar, and that the sun is the energy source. The exhibit will be constructed in the Conservatory's Sweet House, where tropical plants such as mangos and bananas will provide the stimulus to engage visitors in learning how plants manufacture sugar from the sun. Exhibits convey the science of photosynthesis and inspire appreciation for the critical role plants play in sustaining life on earth. Supplementary educational materials (self-guides, exploration backpacks and an interactive website) will be layered into the visitor experience, enabling visitors to develop a deeper understanding of photosynthesis. The project also will develop a non-exhibit based model dissemination package for teaching photosynthesis in other conservatories, promoting active science learning about photosynthesis nationwide.
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TEAM MEMBERS:
Thomas AntonioDavid Snyder
resourceprojectProfessional Development and Workshops
The Lemelson Center for the Study of Invention in cooperation with the Playful Invention and Exploration Network (a consortium of six museums) will develop "Invention at Play." This will be a traveling exhibit in two sizes (3,500 sq. ft. & 1,500 sq. ft.) exploring the value of play and its critical role in the development of creative human beings. Audiences will a) learn how play fosters creative talents among children as well as adults; b) experience their own playful and inventive abilities; and c) understand how children's play parallels processes used by innovators in science and technology. The exhibit will be divided into three sections: 1) the "Invention Playhouse" where visitors will be offered a variety of creative play activities to help them understand how playing builds creative and inventive skills; 2) "Case Study Clusters" where visitors will learn about the playful habits of five inventors, and 3) "Issues in Invention and Play" where visitors learn about ideas and debates among theorists who have linked inventive processes to children's play. This exhibit is based on documentation collected by the Lemelson Center since 1995 from and about inventors of the past and present, and symposia they have organized to examine the characteristics of innovative processes. This research has led to new insights into remarkable parallels between children's play and the way inventors approach their work. A series of complementary educational activities and programs will be developed and documented in an Educational Manual. These programs will be aimed at diverse audiences including families, parents, teachers and other groups in science and children's museums nationwide and will help extend the impact of the exhibit theme beyond the exhibit itself. Teacher workshops will be developed and arranged for each venue along with a special teacher's manual that will be distributed during exhibit-related school events offering a variety of activities on the themes of inventive play, creative model of problem solving, and exemplary tales of playful events and habits in the lives of interesting American inventors. RK & Associates have done the front-end audience surveys for this project and will do the summative and remedial evaluation work. The exhibit prototyping will be done by the Science Museum of Minnesota exhibit contractors.
A $50,000 Planning Grant will be awarded to the American Association for the Advancement of Science (AAAS) to develop an environmental science education program that targets adult learners in literacy programs. The planning grant will support a survey of literacy agencies, a pilot program and a focus group evaluation. AAAS will first survey literacy programs across the U.S. to assess the need for science related programming. Using the results, they will then modify and pilot previously developed environmental science activities at the Learning Bank in Baltimore, a community literacy center. Participants will then take part in focus groups to determine the effectiveness of the materials used. The overall goal is to develop a program model that can be disseminated at literacy centers throughout the country.
The Exploratorium will develop a series of Internet resources on three popular topics -- cooking, gardening, and making music -- to encourage users in science education activities in relation to daily activities. The three-year project will include the development and testing of resources that explore the science behind these topics, using the notion that we all, consciously or not, are "accidental scientists" who engage in the scientific process in the course of everyday life. Target audiences include general public adults and youth. Components of the site will feature aspects of cooking, gardening, and making music that are intended to appeal to diverse communities. The resources will also serve formal education through the Exploratorium's national and local network of educators.