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resource research Professional Development, Conferences, and Networks

2023 AISL Awardee Mini-Poster: 2042142

This "mini-poster," a two-page slideshow presenting an overview of the project, was presented at the 2023 AISL Awardee Meeting.
DATE:
TEAM MEMBERS: K.C. Busch
resource research Media and Technology

Cracking the Code: Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos?

The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look. Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?
DATE:
TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Othello Richards Kristina Janét Kelsi Opat Sarah Mohamad Gabriela Quiros
resource research Media and Technology

RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media – RAPID: Filling Knowledge Gaps and Crisis Reporting

Media researchers from Texas Tech University, evaluators at Rockman et al, and KQED, a public media organization serving the San Francisco Bay Area, set out to understand the COVID-19 information needs of its community to assist KQED science journalists with their health coverage. This is a summary of what we learned.
DATE:
TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Scott Burg
resource research Media and Technology

RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media - Covering Climate and the Pandemic: Disaster Reporting in the 21st Century

This is the fourth and final installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
DATE:
TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Scott Burg
resource research Media and Technology

RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media – Covering Climate and the Pandemic: Infodemic and Health Disparities

This is the third installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
DATE:
TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Scott Burg
resource research Media and Technology

RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media – Covering Climate and the Pandemic: A New Definition of Risk

This is the second installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
DATE:
TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Lundrum Sarah Mohamad Scott Burg
resource research Media and Technology

RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media – Covering Climate and the Pandemic: Understanding Audiences

This is the first installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
DATE:
TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Scott Burg
resource research Media and Technology

RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media - COVID-19 and Mask Content & Media Format: A Facebook Test

We were interested in learning which images -- videos, graphics or GIFs -- worked best in our Facebook posts to inform our future Facebook content creation strategies. This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences. The KQED Science Engagement team set out to test different formats of media with the same mask message used in the survey conducted by Texas
DATE:
TEAM MEMBERS: Sarah Mohamad Sue Ellen McCann Sevda Eris Asheley Landrum
resource research Media and Technology

RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media: KQED Science and the COVID-19 Pandemic: The Changing Nature of Disaster Reporting

KQED and Texas Tech advanced professional knowledge in the journalism and science communication fields around crisis reporting and building a media practitioner and academic researcher collaboration for audience research through a study conducted by Scott Burg of Rockman et al. Rockman gathered data between October 2020 - May 2021, interviewed KQED Science staff and participated in virtual observations of KQED project and related staff meetings to answer our second research question: Can KQED develop a more efficient process of disaster reporting that responds to both constantly updating
DATE:
TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Scott Burg
resource research Media and Technology

RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media Knowledge Gap Study #4 – Conceptual Mapping study

This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences. To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge (A&B) and Conceptual Mapping – as well as social media testing were conducted to address our research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials
DATE:
TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Natasha Strydhorst Sarah Mohamad
resource research Media and Technology

RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media -- Knowledge Gap Study #3b – More Knowledge About Germs

This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences. To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge (A&B) and Conceptual Mapping – as well as social media testing were conducted to address our research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials
DATE:
TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Kelsi Opat
resource research Media and Technology

RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media Knowledge Gap Study #3a – Germ Knowledge

This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences. To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge and Conceptual Mapping – as well as social media testing were conducted to address our research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials and
DATE:
TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Kelsi Opat Natasha Strydhorst