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resource project Media and Technology
StarTalk Radio will develop a highly innovative new genre of science radio that bridges the intersection between popular culture and science education. Host of the show and project PI is Dr. Neil deGrasse Tyson, renowned scientist, astrophysicist, popular science author and director of the Hayden Planetarium in New York City. The radio programs will combine comedy, references to pop culture, and public fascination with space science to reach an untapped audience for the informal science field--those who listen to commercial talk radio call-in shows. The STEM content will include astronomy, astrophysics, astrobiology, space exploration, earth system science, and associated technologies. Goals and intended outcomes of the project include increasing knowledge and interest of space science topics, and motivating audiences to pursue additional learning acitivities as the result of listening to the programs. This project builds on a previous SGER grant (#0852400) which produced 13 pilot programs and was evaluated by Multimedia Research. Project deliverables include 39 one-hour live call-in shows a year for a total of 117 shows over three years, a website, and a business strategy that projects making the radio programs self-sustaining. Dr. Tyson will be the host, and each program will include a celebrity guest who has a strong interest in science. The target audience for the show is the "blue collar intellectual" audience segment who listens to commercial talk radio, has a high school education or less and is in the 25-44 year old range. It is estimated that there will be one million listeners per week by the end of the project. People with disabilities (deaf and visually impaired) will have access to the products through captioning and other features on the website. Project partners include CBS Radio, CBS/AOL, and Discover Magazine. Formative evaluation of these new shows and website will be conducted by Multimedia Research. The Goodman Research Group (GRG) will conduct the summative evluation to assess the extent to which the project accomplishes the goals and specifically will gather and analyze data on the previously untappped and underserved audiences. The evaluation will examine the differences in impact on Science Novices and Science Enthusiasts, asking questions about how the programs increase awareness of scientific issues, and their effects on society and culture, as well as factual knowledge. Methods include multi-level, quasi-experimental, and longitudinal episode assessments. Potential impacts on the field of informal science education include opening up a new commercial radio audience for informal science learning, increasing knowledge about effective approaches to combining humor and science, and demonstrating an effective business model that results in a self-supporting show about science on commercial radio.
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TEAM MEMBERS: Neil deGrasse Tyson Barbara Flagg
resource project Public Programs
The National Science Festival Network project, also operating as the Science Festival Alliance, is designed to create a sustainable national network of science festivals that engages all facets of the general public in science learning. Science Festivals, clearly distinct from "science fairs", are community-wide activities engaging professional scientists and informal and K-12 educators targeting underrepresented segments of local communities historically underserved by formal or informal STEM educational activities. The initiative builds on previous work in other parts of the world (e.g. Europe, Australasia) and on recent efforts in the U.S. to create science festivals. The target audiences are families, children and youth ages 5-18, adults, professional scientists and educators in K-12 and informal science institutions, and underserved and underrepresented communities. Project partners include the MIT Museum in Cambridge, UC San Diego, UC San Francisco, and the Franklin Institute in Philadelphia. The deliverables include annual science festivals in these four cities supported by year-round related activities for K-12 and informal audiences, a partnership network, a web portal, and two national conferences. Ten science festivals will be convened in total over the 3 years of the project, each reaching 15,000 to 60,000 participants per year. STEM content includes earth and space science, oceanography, biological/biomedical science, bioinformatics, and computer, behavioral, aeronautical, nanotechnology, environmental, and nuclear science. An independent evaluator will systematically assess audience participation and perceptions, level/types of science interest stimulated in target groups, growth of partnering support at individual sites, and increasing interactions between ISE and formal K-12 education. A variety of qualitative and quantitative assessments will be designed and utilized. The project has the potential to transform public communication and understanding of science and increase the numbers of youth interested in pursuing science.
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TEAM MEMBERS: Loren Thompson Jeremy Babendure Ben Wiehe
resource evaluation Media and Technology
This evaluation was performed as part of the project to produce the documentary film, Hawaii: Roots of Fire. Includes survey questions.
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TEAM MEMBERS: Earth Images Foundation Diana Curiel
resource project Afterschool Programs
Project LIFTOFF works with local, regional, and national partners to engineer statewide systems for Informal Science Education that inspire: YOUTH to pursue STEM education and careers through increased opportunities for quality, hands-on STEM learning. AFTERSCHOOL STAFF to facilitate STEM learning experiences that contribute to the overall STEM education and aspirations of youth in their programs. PROGRAM ADMINISTRATORS to encourage and support staff in the integration of STEM enrichment into the daily programming. STATE LEADERS to sustain and expand afterschool learning opportunities so that all students have access to engaging STEM experiences outside of the regular school day. Project LIFTOFF is dedicated to the development of the following essential elements of statewide systems for informal science education:


Access to appropriate STEM Curriculum for youth of all ages, abilities, and socio-cultural backgrounds that meets the needs and interests of individual community programs
Systematic STEM Professional Development that matches individual skills in positive youth development with abilities to facilitate discovery and science learning
A diverse Cadres of Trainers who will deliver the professional development, technical assistance and curriculum dissemination in their local communities
Authentic Evaluation of informal science efforts that determine the impacts on youth aspirations and the capacity of youth programs to provide quality STEM experiences
Local STEM education leadership to identify the ways in which collaborative education efforts can advance the development of 21st Century Skills and the preparedness for STEM workforce and higher education
Partnerships in support of youth development and informal science education that convene local, regional, and statewide organizations and stakeholders


To advance national initiatives and states' sySTEM engineering efforts, LIFTOFF coordinates an annual convening, the Midwest Afterschool Science Academy, that brings together national informal science experts, system leaders and youth development professionals to elevate the levels of science after school. The 5th MASA will be in the spring of 2014 in Kansas City, MO
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TEAM MEMBERS: Missouri AfterSchool Network Jeff Buehler
resource project Media and Technology
The overarching purpose of the Climate Literacy Zoo Education Network is to develop and evaluate a new approach to climate change education that connects zoo visitors to polar animals currently endangered by climate change, leveraging the associative and affective pathways known to dominate decision-making. Utilizing a polar theme, the partnership brings together a strong multidisciplinary team that includes the Chicago Zoological Society of Brookfield, IL, leading a geographically distributed consortium of nine partners: Columbus Zoo & Aquarium, OH; Como Zoo & Conservatory, St. Paul, MN; Indianapolis Zoo, IN; Louisville Zoological Garden, KY; Oregon Zoo, Portland, OR; Pittsburgh Zoo & PPG Aquarium, PA; Roger Williams Park Zoo, Providence, RI; Toledo Zoological Gardens, OH, and the organization Polar Bears International. The partnership leadership includes the Learning Sciences Research Institute at the University of Illinois at Chicago, and the Earth System Science Center at Pennsylvania State University. The partnership is joined by experts in conservation psychology and an external advisory board. The primary stakeholders are the diverse 13 million annual visitors to the nine partner zoos. Additional stakeholders include zoo docents, interpreters and educators, as well as the partnership technical team in the fields of learning innovations, technological tools, research review and education practice. The core goals of the planning phase are to a) develop and extend the strong multidisciplinary partnership, b) conduct research needed to understand the preconceptions, attitudes, beliefs, and learning modes of zoo visitors regarding climate change; and c) identify and prototype innovative learning environments and tools. Internal and external evaluations will be conducted by Facet Innovations of Seattle, WA. Activities to achieve these goals include assessments and stakeholder workshops to inventory potential resources at zoos; surveys of zoo visitors to examine demographic, socioeconomic, and technology access parameters of zoo visitors and their existing opinions; and initial development and testing of participatory, experiential activities and technological tools to facilitate learning about the complex system principles underlying the climate system. The long-term vision centers on the development of a network of U.S. zoos, in partnership with climate change domain scientists, learning scientists, conservation psychologists, and other stakeholders, serving as a sustainable infrastructure to investigate strategies designed to foster changes in public attitudes, understandings, and behavior surrounding climate change.
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TEAM MEMBERS: Chicago Zoological Society Lisa-Anne DeGregoria Kelly Alejandro Grajal Michael E. Mann Susan R. Goldman
resource project Exhibitions
Stroud Water Research Center (SWRC) will partner with Longwood Gardens (LG) to develop educational materials that help visitors understand the links between the hydrologic and carbon cycles. The goal is to demonstrate how landscape aesthetics can influence land-use decisions, and to offer carbon-neutral methods the public and others can employ to reduce the impact of storm runoff. The intended audience is primarily adults among the 800,000 annual visitors to the Gardens who are landowners as well as professionals such as engineers, regional planners, landscape architects, developers and municipal officials. This project will also communicate research to public audiences through SWRC and LG websites.
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TEAM MEMBERS: Louis Kaplan J. Denis Newbold Susan Gill Anthony Aufdenkampe
resource evaluation Media and Technology
PERG conducted the formative and summative evaluations of Windows on Earth, a project led by the Center for Earth and Space Science Education (CESSE) at TERC. The project included numerous partners and contributors who focused on the development of the Windows on Earth software, exhibit and website, as well as four museums who participated in the development and evaluation process: Boston's Museum of Science, (MOS), the Smithsonian Air and Space Museum, (A&S), the St. Louis Science Center (SLSC), and the Montshire Museum of Science (MM) in Vermont. The project also coordinated some programming
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TEAM MEMBERS: Judah Leblang Joan Karp TERC Inc Jodi Sandler
resource evaluation Public Programs
True to the design we formulated in our proposal, the Inverness Research evaluation studied the COSIA project on two levels: Partnerships and Contributions. The logic underlying these two layers of study is as follows: COSIA creates working and complex partnerships that serve as the engine for the development of new resources and programs. These resources and programs in turn make multiple contributions, ranging from increased institutional capacity, to more skilled delivery of programs by college students and ISEI staff, to benefits for research scientists, to an increased public
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TEAM MEMBERS: Michelle Phillips Mark St. John University of California, Berkeley
resource evaluation Media and Technology
The following comprise the CONCLUSIONS of SRA's evaluation: POLAR-PALOOZA toured the United States at a time when the topic of climate change and global warming appeared relatively low on a list of Americans' concerns (Pew Research Center for the People and the Press, 2006), with the economy, war, and health care taking precedence. Nevertheless, POLAR-PALOOZA was a powerful format for engaging the public and teachers with science, while also being a rewarding and worthwhile experience for the traveling scientists. PPZA was an ambitious and complex undertaking designed to bring what is
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TEAM MEMBERS: Deborah Perry Eric Gyllenhaal Geoff Haines-Stiles Productions, Inc.
resource project Media and Technology
The Coalition for Watershed Education, consisting of the Land Access Information Association, Great Lakes Children's Museum, Interlochen Public Radio and Northwestern Michigan College Great Lakes Studies Institute will implement a comprehensive science education project for youth and adults. The major components include: Watershed Discovery field experiences, Soundscapes radio broadcasts, Waterscapes exhibits, a project website, and the expanded Great Lakes Coalition for Watershed Education. Watershed Discovery is a field-based experience for youth ages 11-17. Teams of 6-10 youth will work with mentors who specialize in GPS, GIS, geology and geography to research and collect data on the Great Lakes watershed. These students will also use their new knowledge to produce radio segments as part of the Soundscapes component. Youth teams will be trained to interview sources, gather information and write scripts for use on the local National Public Radio affiliate. The Great Lakes Children's Museum will design a permanent, interactive watershed of 1,500 square feet, as well as a traveling exhibit of 500 square feet for visitors ages 7-12. Other deliverables include "A Community Guide to Watershed-based Science Education" (available in print and CD-ROM), a one-day regional dissemination conference, and an interactive website. Strategic impact will be realized through the development of a novel model for watershed education, its subsequent replication and summative evaluation outcomes. It is estimated that over 40,000 children will be reached by this community-wide initiative.
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TEAM MEMBERS: Joe VanderMeulen
resource project Public Programs
Hopa Mountain, in collaboration with Blackfeet Community College, One Step Further, and Ogala Lakota College, will develop "Native Science Field Centers (NSFC)" to provide year-round informal science education for youth ages 8-18 and adults. Informal science education professionals are also served through the publications and materials designed to support programs targeting Native communities. The "NSFCs" will be located on the Blackfeet, Fort Belknap, and Pine Ridge reservations. The centers will develop "TribalWatch" environmental science programs that will be disseminated to six other tribes in the Missouri River Watershed. The "Tribalwatch" programs create a STEM career ladder for youth and adults to develop scientific expertise, knowledge of monitoring and an understanding of management of local lands. New technologies will be created for the evaluation of Native science programs that incorporate indigenous evaluation methodologies. Key partners include the American Indian Higher Education Consortium (AIHEC), the Field Museum of Natural History and the Science Museum of Minnesota. Deliverables include "Native Science Field Centers, ""TribalWatch" programs and a "TribalWatch" toolkit and training plan. Strategic impact will be realized through capacity building within Native communities, research and documentation of programming practices and dissemination of the toolkit and publications to informal science education professionals, 32 tribal colleges and other educational organizations that serve Native communities. It is anticipated that this project will reach 100,000 Native and non-Native youth, adults and informal science education practitioners in Montana, North Dakota, South Dakota and Wyoming.
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TEAM MEMBERS: Bonnie Sachatello-Sawyer Helen Augare Michael Fredenberg
resource project Public Programs
The Meadowlands Environmental Center, reaching 60,000 members of the public annually, will develop test and implement the "Marsh Access" program." This project will identify and test appropriate assistive technologies and programmatic approaches engaging 5,000 adults from specific disability groups in outdoor field-based experiences in order to better support their engagement, to foster their interest in science and to improve their scientific literacy. One hundred professionals will participate in conferences and professional development around the implementation of these programmatic approaches and will create plans to implement similar programming in outdoor settings across the nation. Utilizing an accessible outdoor garden and trail in the marshes of the New Jersey Meadowlands, Ramapo College in partnership with the New Jersey Meadowlands Commission, Recording for the Blind and Dyslexic, Spectrum for Living and the Adler Aphasia Center will identify and prototype kiosks and educational programming. Evaluation and program development will focus on identifying specific tools and approaches for engaging people with visual, hearing, mobility, mental/cognitive and age related disabilities. Data will be collected through observations, surveys and focus groups during a field testing process with groups of individuals from partner agencies over the three years of the program. Deliverables include two programmatic modules focusing on the science, natural history and ecology of the meadowlands, two multi media kiosks at points along the outdoor trail, a set of assistive technologies for use by public audiences in both facilitated and non facilitated experiences, and a set of program materials available to the public outlining the process and findings of the program.
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TEAM MEMBERS: Jean Balutanski Angela Cristini Victoria Madden