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resource research Museum and Science Center Exhibits
In this paper we compare pre-COVID-19 and post-2021 Tactile Mental Cutting Test assessment data from blind or low-vision participants including scores and test duration between 2019 and 2022. Results show a statistically significant difference in how long it took participants to complete the TMCT between the two timeframes.
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TEAM MEMBERS: David Searle Daniel Kane Natalie Shaheen Wade Goodridge
resource research Museum and Science Center Exhibits
The impetus behind this effort was to create a platform for initial support to TEE professionals who may have a blind and low-vision (BLV) student in their courses.  Specific examples, instructions, and applications for many of the commonly-used tools and techniques are included here as part of this overall effort to teach TEE concepts through socially relevant contexts by adapting older methods to facilitate new opportunities in our school systems for BLV youth. 
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TEAM MEMBERS: Scott Bartholomew Wade Goodridge Natalie Shaheen Anne Cunningham
resource research Aquarium and Zoo Exhibits
In collaboration with TERC and informal learning organizations across the United States, COSI’s Center for Research and Evaluation (CRE) is part of an NSF-funded project, Research to Understand and Inform the Impacts of Ambient and Designed Sound on Informal STEM Learning.
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TEAM MEMBERS: Donnelley (Dolly) Hayde Joe E. Heimlich Justin Reeves Meyer Laura Weiss Gary Timko
resource research Exhibitions
In collaboration with TERC and informal learning organizations across the United States, COSI’s Center for Research and Evaluation (CRE) is part of an NSF-funded project, Research to Understand and Inform the Impacts of Ambient and Designed Sound on Informal STEM Learning.
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TEAM MEMBERS: Gary Timko Joe E. Heimlich Laura Weiss Justin Reeves Meyer Donnelley (Dolly) Hayde
resource research Museum and Science Center Exhibits
An adapted three-dimensional model of place attachment is proposed as a theoretical framework from which place-based citizen science experiences and outcomes might be empirically examined in depth.
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TEAM MEMBERS: Julia Parrish Yurong He Benjamin Haywood
resource research Media and Technology
Educational programming on digital video platforms such as YouTube wrestle with gender disparities in viewership. When men engage with science and technology content on digital platforms more than women, gender gaps in the understanding of, engagement with, and interest in STEM may intensify. Therefore, there is a critical need for more research aiming to aid in our understanding of these gender differences. This study provides evidence that the gender gaps may exist not in the use of YouTube itself, but with the engagement with science and technology content on the platform. Furthermore
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TEAM MEMBERS: Asheley Landrum
resource research Media and Technology
KQED, a San Francisco based public media organization, is interested in broadening participation and attracting and engaging a younger and more diverse audience, especially millennials, for their science media. The KQED science team is one of the largest reporting teams in the West with a focus on science news and it’s YouTube series, Deep Look. This is a summary of Cracking the Code: Influencing Millennial Science Engagement, a three year media research project supported by NSF. The project brought together KQED science media professionals, academic science media researchers from Texas
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Scott Burg
resource research Media and Technology
We started our three year National Science Foundation Cracking the Code: Influencing Millennial Science Engagement audience research in 2018 with a national survey of millennials’ media consumption habits. This survey was conducted by Jacobs Media Strategies and found, among other things, that millennials were the most science curious generation. This survey provided the groundwork for each of the studies that we have conducted over the past three years as part of our Cracking the Code: Influencing Millennial Science Engagement study. To wrap up our project, we conducted another large
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad
resource research Media and Technology
During the course of our ongoing collaboration with KQED, my fellow academic researchers and I have learned that science media professionals are especially interested in improving strategies for headline design, with the goal of increasing audience engagement. Their intuitions about the importance of headlines are supported by research findings. At least when browsing on social media platforms, media consumers often make decisions about whether to engage with stories based only off of the headline. Moreover, headlines influence the way people interpret the story and the impressions they form
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad
resource research Media and Technology
KQED’s science engagement team is on the front lines of making sure our overall science content, which includes science news and our Deep Look videos, are shared and engaged with on our various social media platforms. One of the platforms we use daily to disseminate our science content is Facebook. To better understand the success of our efforts beyond the usual metrics we track, the science engagement team tested a few Deep Look grant-related research questions using Facebook as a parallel research tool to our grant’s more traditional survey related research. More specifically, Facebook’s
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad
resource research Media and Technology
For an award-winning, public media YouTube science and nature series like KQED’s Deep Look, which delights its audiences by exploring unusual, tiny animals and plants up-close in ultra-high definition, how do you quantify and assess the value of different kinds of behind-the-scenes content when your original short videos are so fantastic at engaging your target audience? Below is a summary of the key findings of the behind-the-scenes survey. Attached is the full report. 1. The measurable benefits of appending a fully produced behind-the-scenes video to a Deep Look episode appear to
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Othello Richards
resource research Media and Technology
Science writers, science producers, and science engagement specialists from KQED Science Deep Look joined a team of researchers from the University of Connecticut, Missouri State University, and Texas Tech University to focus on women’s preferences and identities as related to their science engagement intentions. Findings from this most recent study of the gender disparity in Deep Look viewership suggests that one key piece of the puzzle is related to women’s preferences for images and another key piece of the puzzle is related to the identities that women report as most important to them.
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Jocelyn Steinke Christine Gilbert Kelsi Opat