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resource evaluation Media and Technology
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc.1 conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 2 of 3) focuses on the outreach effort.
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Rachael Teel Dobrowolski Gabriel Simmons Michael Schwarz
resource evaluation Media and Technology
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc. conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 1 of 3) considers the film’s overall appeal, clarity, learning value, and motivational impact among viewers matching the film’s target audience, and focuses on the following six questions: 1) Did viewers find the film appealing, engaging
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Rachael Teel Dobrowolski Gabriel Simmons Michael Schwarz
resource evaluation Media and Technology
Attached is the final report for an initiative that develops outreach tool to communicate the results of basic science research to the public. “Incipient Species Project” was funded by a National Science Foundation Connecting Researchers and Public Audiences (CRPA) award (#1212753) to develop a documentary and permanent website on the work of J. Albert C. Uy, an evolutionary biologist from the University of Miami. The documentary and website explores Uy’s work on the evolution of new species (“speciation”) in birds of the Solomon Islands. The documentary, in particular, explores the science of
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TEAM MEMBERS: J. Albert Uy Neil Losin Nathan Dappen
resource project Public Programs
This project will coordinate and focus existing educational elements with the common goal of increasing the participation of underrepresented minorities in STEM degree programs and the STEM workforce. This goal will help the US maintain its leadership in science and engineering innovation while supporting the expansion of the talent pool needed to fuel economic growth in technical areas. The program will feature an assessment system that addresses both social influence factors and the transfer of STEM skills with the aim of identifying the reasons that underrepresented minorities leave the STEM pipeline. By including both curricular and extracurricular elements of the STEM pipeline, ranging from middle school through college, the program will be able to respond quickly to findings from the assessment component and take proactive steps to retain STEM students and maintain their self perception as future scientists or engineers.

The program proposes to assess, unite and coordinate elements in the New Mexico STEM pipeline with the ultimate goal of increasing the participation of underrepresented groups in the STEM workforce. The need to grow a diverse science, technology, engineering and mathematics (STEM) workforce is recognized throughout the State of New Mexico, and beyond, by both the public and private sectors. The project develops a crosscutting assessment system that addresses both social influence factors and the skills component of STEM education. The project develops a collective impact framework aimed at increasing the participation of underrepresented minorities in the STEM workforce and implements a common assessment system for students in the 6-20+ STEM pipeline. This assessment system will address both social influence factors and the transfer of STEM related skills with the aim of building a research base to investigate why students from underrepresented minorities leave the STEM pipeline. The output from this research will drive the development of a set of best practices for increasing retention and a scheme for improving the integration of minority students into the STEM community. The retention model developed as part of the program will be shared with the STEM partners through a series of workshops with the goal of developing a more coordinated approach to the retention of underrepresented minorities. The program focuses on a small set of STEM programs with existing connections to the College of Engineering.
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TEAM MEMBERS: Steven Stochaj Patricia Sullivan Luis Vazquez
resource project Media and Technology
As a part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds research and innovative resources for use in a variety of settings. In this project, the primary goal of Geo-literacy Education in Micronesia is to demonstrate the potential for effective intergenerational, informal learning and development of geo-literacy through an Informal STEM Learning Team (ISLT) model for Pacific island communities. This will be accomplished by means of a suite of six informal learning modules that blend local/Indigenous approaches, Western STEM knowledge systems, and active learning. This project will be implemented across 12 select communities in the Republic of Palau, the Federated States of Micronesia - which consists of the four States of Chuuk, Kosrae, Pohnpei, and Yap - and the Republic of the Marshall Islands. Jointly, these entities are referred to as the Freely Associated States (FAS). Geo-literacy refers to combining both local knowledge and Western STEM into a synthesized understanding of the world as a set of interconnected, dynamic physical, biological, and social systems, and using this integrated knowledge to make informed decisions. Applications include natural resource management, conservation, and disaster risk reduction. The project will: (1) demonstrate that the recruitment and development of an ISLT model is an effective method of engaging communities in geo-literacy activities; (2) increase geo-literacy knowledge and advocacy skills of ISLT participants; (3) produce and disseminate geo-literacy educational materials and resources (e.g., place-based teaching guides, geospatial data systems, educational apps, 2-D and 3-D models, and digital maps); and (4) provide evidence that FAS residents use these geo-literacy educational materials and resources to positively influence decision-making.
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TEAM MEMBERS: Corrin Barros Koh Ming Wei Danko Tabrosi Emerson Odango
resource evaluation Exhibitions
The goal of this formative study was to assess the implementation and visitor engagement with the Quarters for Conservation (Q4C) program at Seattle's Woodland Park Zoo (WPZ). The program was launched in the fall of 2011, with the goal of providing zoo visitors with the opportunity to take an action during their visit and directly contribute to wildlife conservation by choosing where to allocate a portion of their zoo admission. Evaluation questions include 1) how are visitors engaging with this program; 2) what are participating visitors taking away in terms of understanding of WPZ
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TEAM MEMBERS: Mary Jackson
resource evaluation Public Programs
With support from the Institute of Museum and Library Services, The Wild Center (TWC) engaged Insight Evaluation Services (IES) to assess the impact of specific outreach activities of the Northern New York Maple Project between September 2013 and September 2015. Data for this two-year evaluation study were collected via in-depth telephone interviews conducted with a total of 25 participants, including 16 Tupper Tappers (Tupper Lake area residents who engaged in backyard tapping to provide sap for syrup production at the museum through the Community Maple Project), four local school teachers
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TEAM MEMBERS: Kirsten Buchner
resource research Public Programs
This study aims to investigate whether different types of museum visits have specific ways to influence the visitors' experience and learning. Three types of museum visits as offered by the Museo della Scienza e della Tecnologia "Leonardo da Vinci" in Milan, Italy were taken into consideration: free tour, guided tour, and lab. The study involved visitors over 25 years of age. The way visits took place, the visitors' learning and experiences were investigated based on evidence collected using methods such as Personal Meaning Mapping and observation. Our study has revealed that the outcomes of
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TEAM MEMBERS: Matteo Villa
resource evaluation Public Programs
Seattle's Woodland Park Zoo (WPZ) has more than 700 active adult and teen volunteers, the majority of whom spend much of their time speaking with guests out on grounds. Despite the thousands of contacts volunteers have with guests every year information about these interactions has so far been limited to measuring the frequency of these interactions and how they rate along a few customer service variables, such as friendliness and availability. In addition, many of these past measurements have grouped staff and volunteer engagements together, making it challenging to understand the role that
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TEAM MEMBERS: Mary Jackson
resource research Media and Technology
This study explores the presence of science programs on the Flemish public broadcaster between 1997 and 2002 in terms of length, science domains, target groups, production mode, and type of broadcast. Our data show that for nearly all variables 2000 can be marked as a year in which the downward spiral for science on television was reversed. These results serve as a case study to discuss the influence of public policy and other possible motives for changes in science programming, as to gain a clearer insight into the factors that influence whether and how science programs are broadcast on
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TEAM MEMBERS: Pieter Maeseele Lieve Desmet
resource research Exhibitions
This article describes a design-based research (DBR) study conducted as part of a larger initiative, Science on the Move, intended to bring non-facilitated and unexpected science, technology, engineering, and math (STEM) learning experiences to public transit stations. Drawing from prior research on situational interest, pedestrian navigation, and design affordances, the study was intended to (a) support the development of exhibit prototypes in transit stations and (b) build a theoretically-grounded conjecture map of multi-stage visitor attention, including factors which support or discourage
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resource evaluation Media and Technology
This evaluation gathered feedback from adults in response to 18 short format ScienCentral science news videos played on large screens in three areas of Maryland Science Center. Additionally, museum visitors reacted to ideas for museum usage of a handheld device, which would present current science news. The general goals for the evaluation were: • To determine appeal of large screen video format; • To assess large screen videos with respect to reactions to the science content; • To learn which current science topics visitors are interested in; • To estimate personal impact of viewing large
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TEAM MEMBERS: Barbara Flagg