Summative evaluation of the Marcellus Matters: EASE project. Marcellus Matters: Engaging Adults in Science and Energy (EASE) was a program of Penn State University’s Marcellus Center for Outreach and Research (MCOR), in collaboration with other experts across the university. The first year of program activities took place in 2012, and the project continued through September 2016. EASE was a multidisciplinary initiative that provided adults in rural Pennsylvania with opportunities to increase their knowledge of science and energy systems and engage in scientific inquiry and investigation
In March of 2016, the Exploratorium transmitted a live webcast of a total solar eclipse from Woleai, a remote island in the southwestern Pacific. The webcast reached over 1 million viewers. Evaluation reveals effective use of digital media to engage learners in solar science and related STEM content.
Edu, Inc. conducted an external evaluation study that shows clear and consistent evidence of broad distribution of STEM content through multiple online channels, social media, pre-produced videos, and an app for mobile devices. IBM Watson did a deep analysis of tweets on eclipse topics that
Amid calls from scientific leaders for their colleagues to become more effective public communicators, this study examines the objectives that scientists’ report drive their public engagement behaviors. We explore how scientists evaluate five specific communication objectives, which include informing the public about science, exciting the public about science, strengthening the public’s trust in science, tailoring messages about science, and defending science from misinformation. We use insights from extant research, the theory of planned behavior, and procedural justice theory to identify
Brooklyn Botanical Garden, Brooklyn NY
Audience Research for a New Garden, 2016
The Brooklyn Botanic Garden (BBG) contracted Randi Korn & Associates, Inc. (RK&A), to conduct a study of visitors to the Discovery Garden. The goal of this study was to assess the successes and challenges of the exhibition and accompanying interactive elements to support the BBG in improving the Discovery Garden.
How did we approach this study?
RK&A used three methodologies to address the study objectives, based on specific outcomes developed by BBG for the Discovery Garden. Data were collected through
The overall goal of this project is to develop and evaluate a community model of informal genomic education that is culturally and educationally appropriate for low-literacy Latino adults born in Mexico and Central America (MCA). The community engagement strategy and materials created will be designed to lead to three learning outcomes: increased interest and engagement with genomics, change in science, technology, engineering, and mathematics (STEM) attitudes and self-identity, and increased understanding about gene function and the human genome. The model created in this project will have the potential to inform other educational efforts, nationally. Semi-structured in-depth interviews will be conducted in Spanish with 60 MCA Latinos to delineate beliefs and knowledge about genetic and genomic concepts and transmission of traits. Interview transcripts will be systematically analyzed to identify explanations about trait transmission, and familiarity with genetic and genomic concepts. Variation in responses across geographic and cultural regions will be noted. Knowledge from this analysis will be used to develop a meaningful community-based learning program about genomics. Lay community educators will facilitate informal learning with MCA adults about genetics and genomics, including gene-environment interactions. This project will use information about environmental exposures (e.g., residential pesticides) as a vehicle to pique participants' interest and illustrate genetic and genomic content. It will compare outcomes for 100 participants who receive practical strategies only to reduce negative and increase positive environmental exposures, respectively, to 100 participants who also receive genetic and genomic content. The strategy and materials will be disseminated through journal articles and presentations at meetings that focus on informal STEM education. The process and content will be rigorously evaluated throughout the project. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
The iSaveSpecies project was created by Project Dragonfly at Miami University, in partnership with a national consortium of zoos and aquariums. A central goal of the project was designing and implementing a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation, and the inquiry and action tools created under iSaveSpecies resulted in an evolving library of exhibit interactives adapted by partner institutions to suit the particular needs of their visitors. This report focuses on the two waves of networked exhibit kiosks: the first wave
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The second wave of the iSaveSpecies exhibit stations focused on Sustaining Life, allowing families to conduct research and learn about conservation efforts. The Toledo Zoo incorporated three research and/or action-based touchscreen kiosks in their Tembo Trail (elephant) exhibit.
In this report, we describe the impact of the kiosks to engage
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The second wave of the iSaveSpecies exhibit stations focused on Sustaining Life, allowing families to conduct research and learn about conservation efforts. The Oregon Zoo incorporated three research and/or action-based touchscreen kiosks in their Predators of the Serengeti exhibit. In this report, we describe the impact of the kiosks to
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The second wave of the iSaveSpecies exhibit stations focused on Sustaining Life, allowing families to conduct research and learn about conservation efforts. The Chicago Zoological Society/Brookfield Zoo incorporated two of these touchscreen-based kiosks in their Living Coast area exhibit.
In this report, we describe the impact of the kiosks
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos, museums, and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to museums, zoos, and aquariums in inquiry and conservation. The second wave of the iSaveSpecies exhibit stations focused on Sustaining Life, allowing families to conduct research and learn about conservation efforts. The Boonshoft Museum incorporated three of these touchscreen-based research and action kiosks in their Mead Westvaco Hallway and Treehouse area exhibit.
In this
This study aims to investigate whether different types of museum visits have specific ways to influence the visitors' experience and learning. Three types of museum visits as offered by the Museo della Scienza e della Tecnologia "Leonardo da Vinci" in Milan, Italy were taken into consideration: free tour, guided tour, and lab. The study involved visitors over 25 years of age. The way visits took place, the visitors' learning and experiences were investigated based on evidence collected using methods such as Personal Meaning Mapping and observation. Our study has revealed that the outcomes of