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resource project Public Programs
Families and school-aged constituents at 30 urban, inner-city neighborhood community-based organizations and teachers and students in earth science classes in 40 middle schools. Intent: This project will prepare neighborhood and community leaders in Philadelphia to use simple but effective observation tools and NASA’s educational web content to help their inner-city Philadelphia neighbors learn about space science and technology – and about their city and themselves – by knowledgably exploring the sky. Project Goals: 1. Create multiple opportunities for inner-city children, adults and families to observe and learn about the solar system through neighborhood and city-wide events. 2. Equip CBO’s with the knowledge, skills and materials they need to make space science-related events and activities a sustained part of programming for their constituents. 3. Stimulate interest and engagement in NASA’s missions and resources among residents of traditionally underserved, inner-city neighborhoods through astronomy experiences and NASA’s websites. 4. Create and strengthen collaborative ties between The Franklin Institute, CBO’s, city residents, and local amateur astronomers. Programs/Products produced: 1. Repeatable ‘Galileoscope’ workshops and activities in 30 CBO’s 2. Solar observing activities for 30 CBO’s and 40 middle schools. 3. School assembly-type audience interactive program about observational astronomy for use in schools and community organizations. 4. Recurring neighborhood star parties facilitated through on-going partnerships with local amateur astronomy clubs. 5. Participation in city-wide star party as part of the annual Philadelphia Science Festival.
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TEAM MEMBERS: Frederic Bertley Derrick Pitts
resource project Public Programs
With the Museum's increasing interest in urban biodiversity, we have started looking at all types of wildlife in our highly modified industrial, suburban, and urban habitats. One thing that quickly struck us was that in our own backyard, Exposition Park, nobody had documented any lizards since 1988. This seemed strange, as lizards are common in other parts of Los Angeles, and it led to the question, "Why are there no lizards here?" We hope to answer this question with the LLOLA (pronouced "lola") project. LLOLA aims to do two things: 1) Confirm the presence or absence of lizards in Exposition park. (After all, nobody has looked extensively for them! 2) Find out where lizards DO occur in the Los Angeles Basin, and start to hypothesize why they can survive there.
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TEAM MEMBERS: Greg Pauly Richard Smart Lila Higgins
resource evaluation Public Programs
A NSF EArly-concept Grant for Exploratory Research (EAGER) was awarded to Principal Investigator John Fraser, PhD, AIA, in collaboration with co-Principal Investigators, Mary Miss and William Solecki, PhD, for City as Living Laboratory for Sustainability in Urban Design (CaLL). The CaLL project explored how public art installations can promote public discussion about sustainability. The project examined the emerging role of artists and visual thinkers as people with the skills to encourage conversation between scientists and the public. The grant supported an experimental installation
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TEAM MEMBERS: John Fraser City University of New York Mary Miss
resource project Media and Technology
The PBS NewsHour STEM Learning project is a broadcast and online science journalism and informal science education initiative to report breaking science news and cutting-edge STEM (Science, Technology, Engineering and Mathematics) research and researchers to a national audience. The multi-platform project goals are to: (1) increase and improve the knowledge of the audience with respect to science and technology; (2) stimulate the active engagement of the audience with science and technology through interactive tools; and (3)position the PBS NewsHour as a regular destination for in-depth and innovative science reporting; (4) deploy new and creative digital tools to extend the impact of NewsHour science reporting, especially for youth. The PBS NewsHour is produced by MacNeil/Lehrer Productions and distributed by PBS to PBS television and radio stations across the country, five nights per week. This project is informed by an expert advisory board and other consultants. Project evaluation will be conducted by City Square Associates. The formative evaluation in year one will employ focus groups of adults from the general audience and teens as well as a quantitative survey online to determine a benchmark of current science knowledge, attitudes and behaviors. The evaluation in year two will test digital components of the project in a usability lab setting to gather information to help improve the quality and effectiveness of these deliverables. The summative evaluation will administer a tracking study with the same population surveyed in the first year. Deliverables include: a minimum of 26 science documentary reports broadcast per year plus additional in-studio interviews and coverage of breaking science news; a revamped website, notably "Science and Tech To Go"; a weekly STEM interview or report online featuring Hari Sreenivasan or other reporters; additional weekly digital STEM reporting; and an expanded and redesigned outreach program for teens and educators including an innovative, cloud-based student editing and content-sharing initiative in collaboration with several science centers. Six new PBS NewsHour Student Reporting Labs, established in high-need urban schools, will shoot, edit, and post their videos on the web. The PBS NewsHour science reports will be broadcast and featured on the NewsHour iPhone app, as well as disseminated on the NewsHour's YouTube Channel, Disqus and UStream, Hulu.com, with new science material updated daily on the web. The NewsHour is seen by more than 7 million viewers each week, with additional audiences being reached by radio, the Online NewsHour website, podcasts, and other social media. New community-based programs expand the audience farther. The final summative report will outline the impact of the project and identify the strategies and tactic found to be most effective in making use of digital media to support project goals.
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TEAM MEMBERS: Patti Parson
resource project Media and Technology
This multimedia project tells the human story of the long, continuing quest to identify, understand, and organize the basic building blocks of matter leading to the Periodic Table of Elements. Project deliverables include a two hour PBS documentary; a website on the Periodic Table and discovery of the elements; a Teacher\'s Guide; and an Outreach Plan led by the St. Louis Science Center and nine other science centers. The target audiences are adults with an interest in science, inner-city youth, and high school chemistry teachers and their students. Partners include Moreno/Lyons Productions, the American Chemical Society (ACS), the Chemical Heritage Foundation; the St. Louis Science Center; and Oregon Public Broadcasting. The national broadcast and outreach activities are intended to complement the International Year of Chemistry (IYC) 2011, furthering the opportunity to enhance the public understanding of chemistry. The goal of the project is to reveal science as an intensely human process of discovery through stories of some of the greatest scientists. The two-hour PBS special will tell a "detective story" of chemistry, stretching from the ancient alchemists to today's efforts to find stable new forms of matter. Among key characters will be Joseph Priestley, Antoine Lavoisier, Humphry Davy, Dmitrii Mendeleev, Marie Curie, Harry Moseley, and Glenn Seaborg. The program will show both their discoveries and the creative process, using reenactments shot with working replicas of their original lab equipment. Interwoven with history will be segments on modern chemical research and the real-world consequences of the discoveries. A two-part Outreach Plan is aimed at engaging inner-city youths through a network of ten science centers led by the St. Louis Science Center and at reaching a broader audience through events, activities, and publications offered by ACS during National Chemistry Week and IYC 2011. The television program is projected to reach three million viewers during its multiple broadcasts over premiere week, increasing to five million or more with subsequent repeat broadcasts and DVD distribution. It is estimated that 6,500 underrepresented urban teens will participate in the hands-on activities in the ten science centers during IYC 2011. The website is intended to become a resource extending the reach and impact of the project for a decade or more. The summative evaluation will assess the extent to which the project accomplishes the goals of enhancing public understanding of chemistry, affecting public attitudes toward chemistry and chemists, and improving the understanding of the nature of science. Three studies will be conducted. The first will be an in-depth evaluation of the program and Web site with a sample of 150 adult PBS viewers using a two-group post-test randomized study design. The second study will evaluate the outreach effort with diverse audiences at the local level prior to and during National Chemistry Week using on site observations, surveys, and interviews to capture participant feedback at local events. The third study will evaluate high school educators' use of the Teacher's Edition & Guide.
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TEAM MEMBERS: Kathryn Dietz Bonnie Waltch Stephen Lyons Judy Kass Barbara Flagg