In August 2012, the National Museum of Natural History (NMNH) contracted with Audience Focus (AF), a Maryland-‐based research and evaluation organization, to evaluate visitors’ experiences with the Scientist Is In program. Specifically, AF was asked to design a comprehensive study that would provide insight into the nature of visitors’ engagement with the program, and how participation in the program influenced visitors’ understanding of and curiosity about science topics, awareness of science careers, perceptions of NMNH as a research institution, and recognition of the connections between
The University of Southern California's Institute for Creative Technologies (ICT) and the Museum of Science, Boston (MoS) were awarded an Informal Science Education grant from the National Science Foundation (#0813541) for the project, Responsive Virtual Human Museum Guide. The goal of the project was to use computer-generated character animation, artificial intelligence, and natural language processing to create interactive characters, or virtual humans, that could engage in face-to-face communication with museum visitors. During the three year project, the MOS and ICT project teams created
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TEAM MEMBERS:
Susan FoutzJeanine AnceletKara HershorinLiz DanterUniversity of Southern CaliforniaMuseum of Science
This report describes the findings of an evaluation of the Gallery Guide program at the Frye Art Museum in Seattle, Washington. It aimed to determine if and how 6 identified public tour goals are being met and examined how visitors are generally engaging during public tours at the museum. List of Key Findings: Overall all Gallery Guide goals were met to varying degrees. The majority of surveyed visitors reported they would feel comfortable leading a friend through the Frye after their tour experience. Gallery Guides provided a high number of informative statements (47%). Visitors appear more
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TEAM MEMBERS:
Peder NelsonMark RosenRose Paquet KinsleyThe Frye Art Museum
Our project for the Seattle Aquarium was to complete an exploratory evaluation of the Harbor Seal Talks, an element of the Marine Mammal Talks programming. These talks are conducted by either staff biologists speaking from within the seal enclosure or by “dryside” interpretive staff speaking from the audience in dialogue with the biologists. This evaluation was requested by the Interpretation Department to ascertain what the general content of the talks is currently, whether specific conservation messages are being transmitted, and how engaged audiences are in the talks. Our study found that
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TEAM MEMBERS:
Lissa KramerColleen LenahanHal KramerSeattle Aquarium
In spring 2012, our team of Museology graduate students conducted a formative evaluation of Pacific Science Center’s (PSC) ongoing Live Science Shows. These shows, which happen daily and cover a range of science topics in an engaging and theatrical way, had never been formally evaluated before, so our evaluation was largely descriptive with some exploration of visitor experiences. Key Findings •Attendee response to the shows was overwhelmingly positive. •Most attendees were repeat visitors who were not members. •Most attendees came to the shows because they are something fun to do. •Most
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TEAM MEMBERS:
Erin BaileyAndrea MichelbachCarrie PlankPacific Science Center
This report presents the findings from a front-end evaluation prior to a renovation of the harbor seal habitat at the Seattle Aquarium. The study was undertaken to help Seattle Aquarium staff measure visitor knowledge of harbor seals, as well as illustrate visitor use of the current exhibit space. The intent was to inform the content of exhibit interpretive materials as well as provide a baseline for a summative study evaluating the success of changes made to the exhibit. Methodology Data was collected in February 2012 by a team of 10 first-year graduate student data collectors along with the
Visitor Baseline study for Science on a Sphere at the Denver Museum of Nature & Science. Resource includes Research Assistant Protocol and Visitor Questionnaire.
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TEAM MEMBERS:
Andrea GironDenver Museum of Nature & Science
In 2012, Concord Evaluation Group (CEG) conducted an evaluation of the impact of Peep and the Big Wide World (Peep) resources on Spanish-speaking families with preschool-aged children. The three-pronged evaluation included a National Family Study in which 112 Spanish-speaking families who used the Peep resources were compared to Spanish-speaking families who did not use the Peep resources. It also included an In-Depth Family Study -- an experiment conducted in the metro Boston area in which 36 Spanish-speaking families who used the Peep resources were compared to Spanish-speaking families who
Professionals from the New York Hall of Science (NYSCI), New Knowledge Organization, and faculty from Hunter College developed Wild Minds: What Animals Really Think (WM) as a traveling exhibition with ancillary programs about animal cognition to be presented in both science centers and zoos. The project primary goal is to develop public understanding of the complex concept of animal cognition. Its secondary objective is to encourage sustainable science center-zoo partnership in the communities that host Wild Minds. The Wild Minds science center exhibition consists of discreet stand-alone
The University of Central Florida (UCF) received funding from the National Science Foundation through the Informal Science Education program (# 0638977) to create a series of exhibits entitled Water's Journey through the Everglades (Water's Journey). The project deliverables included ten kiosks integrated into an expansion of the Museum of Discovery and Science (MODS) in Fort Lauderdale, FL, with the new exhibition areas opening in November 2011. The kiosks model aspects of Florida's ecosystems and natural history, highlighting the natural balance of the Everglades and the interplay between
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TEAM MEMBERS:
Susan FoutzKara HershorinUniversity of Central FloridaMuseum of Discovery and Science
This study showcases the two of the most recent exhibits in the Art/Science gallery at the Museum of Science: What I Eat: Around the World in 25 Diets and Bonsai: Creating Art with Nature. By analyzing information from two different exhibits that were shown in the same space, themes emerged across both exhibit experiences that can inform the exhibit team more broadly about the gallery's audience and effect on visitors. Evaluation Questions: In what ways are visitors interacting with the exhibits? What do visitors find most interesting about the exhibits? Which connections are visitors making
The exhibition Innovation Showcase focused on energy-related innovation and individual action. As part of a larger project, Innovations in Energy, the central visitor-focused question for this exhibition was: "To what extent and in what ways do the various components of Innovations in Energy serve toward meeting outcomes for the target audiences?" This summative evaluation of Innovation Showcase addressed this question by identifying how COSI visitors used the gallery space (particularly at the level of individual exhibition elements) and how they described their experience in Innovation