According to the Gateway Belief Model, scientists and science educators should stress the scientific consensus when engaging with the lay population across a wide variety of mediums, including debates. The purpose of this study, then, was to determine if engaging in such debates does more harm than good in terms of persuading individuals towards accepting the scientific consensus of controversial issues. Participants (N = 208) read a manipulated debate segment altered by the issue discussed as well as the position/title of the skeptic debater. Results indicate that it is possible to influence
The measurement and analysis of people's knowledge on scientific topics, such as climate change, is challenging for researchers. One reason is that objectives are multi-dimensional and that probability is inherent. Moreover, uncertainties can exist on the individual's level among the public, but are rarely grasped by existing scales. Therefore, researchers must thoroughly consider what to measure and how. This paper theorizes five different dimensions of climate change knowledge. Three response scales including different degrees of confidence are applied on data from a German online survey (n
Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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This book examines the media discourses about environmental pollution in Australia, China and Japan. The book’s authors focus on the actors involved in discussions of risk versus those involved in responsibility for environmental pollution. The authors use novel and traditional means of analysis that combine techniques from a variety of disciplines to examine case studies of media discourse. The book provides an interesting, if at times simplistic, overview of the pollution issues facing each country. The conclusions made from the media analysis are relevant to those researching and practicing
The National Academy of Sciences’ LabX program came into existence in 2017 with a directive to develop programming meant to engage with a young-adult (18-37 years old) target audience who are active decision-makers and whose actions impact current and future policies. While conducting preliminary research, the LabX staff and advisory board discovered that available research on young adults’ relationship with science was sadly lacking in detail, beyond obvious conclusions about high levels of interest in technology and social experiences.
To fill these knowledge gaps, gain a deeper
NOVA Wonders is a multi-platform media project from the producers of NOVA exploring the biggest questions on the frontiers of science. From the mysteries of astrophysics to the secrets of the body to the challenges of inventing technologies that could rival—and even surpass—the abilities of the human mind. With content delivered across broadcast, digital and social platforms, the project’s total video content was viewed approximately 17 million times, reaching a range of audiences. The centerpiece was a six-part PBS series which premiered on April 25, 2018, hosted by a team of young
In 2017, PBS NewsHour produced one of their most complex transmedia series to date. #AmericaAddicted, which focused on the opioid crisis facing communities around the U.S., included 14 broadcast reports, 10 articles on the NewsHour site, four livestreams, three Twitter chats, and more than 200 associated videos and posts on over half a dozen platforms. The different reports take a wide range of perspectives and focus on different aspects of this crisis. Each report is embedded in dense networks of content, with a variety of entry points for audience members, that tell a single overarching
In October 2017, the PBS NewsHour team produced a week and a half of opioid-related content, including several online explainers, which presented the opportunity for a natural experiment for the Experiments in Transmedia project.
Knology (formerly New Knowledge Organization Ltd.) conducted a two-wave research study to advance understanding of the youth audience’s knowledge and news consumption on the topic.
The first wave of the study, conducted in September 2017, provides a baseline. The content aired in October 2017, and the second wave of the study, conducted in November 2017, asked a
YR Media (formerly Youth Radio) engages young people in digital media production that combines journalism, design, data, and coding. With support from the National Science Foundation (NSF), YR Media collaborated with the Massachusetts Institute of Technology’s App Inventor to launch WAVES — A STEM-Powered Youth News Network for the Nation. This three-year initiative expanded YR Media’s model of informal STEM education through the launch of a national platform that utilizes STEM-powered tools to create and distribute news stories, mobile apps, and digital interactives.
Rockman et al, an
This document contains a description and summaritve evaluation information for the TV Weathercasters and Climate Education award, including impacts of the program on television weathercasters and on their public audiences. The project team documented substantial increases in both the science-based views and climate reporting practices of TV weathercasters. They also found that viewers appreciated climate reporting by local TV weathercasters, feeling that it provided them with a helpful local perspective on a global problem.
Seeking to use narrative as a vehicle for getting more young people interested in STEM, the National Science Foundation supported a WETA/PBS NewsHour initiative to adapt their Student Reporting Labs (SRL) curriculum to feature a focus on STEM content in 2015. NewsHour selected Knology to run a four-year evaluation of the project from 2015 to 2019. Building on earlier research about student-led science journalism (e.g. Polman & Hope, 2014; Nicholas, 2017), this project suggests that having students develop and produce narratives about complex STEM topics may make these topics far less
The independent evaluation firm, Knight Williams, Inc., developed a two-part post-program survey to gather information about the Year 1 SciGirls CONNECT2 outreach programs conducted by 14 partner organizations. The evaluation aimed for one educator from each organization to complete Part 1 of the survey, which consisted of program reporting questions. In all, one educator from 13 partner organizations completed Part 1, for a response rate of 93%. Part 2 of the survey asked for program reflections, with a focus on perceived program goals, impacts, highlights, and challenges. Given the