How can we use a telenovela to help Latinx parents see themselves as role models in their young children’s science learning? Using an innovative, culturally relevant, meaningful, and authentic media program – a telenovela – to promote caregivers’ confidence, ability to support their children’s everyday science learning, and awareness of science career paths. Latinx children make 25% of the U.S. population but represent only 7% of the STEM workforce as adults. This project aims to change the narrative around Latinx family engagement with rich science learning that draws on home culture and
This poster was presented at the 2021 NSF AISL Awardee Meeting.
This project's research questions include:
How and to what extent do Brains On!’s coronavirus-based episodes help children and their families understand and talk about science-related pandemic topics? What kind of conversations are sparked by these episodes?
What kinds of worries and questions do Brains On! listeners have about coronavirus and related aspects of the pandemic? How do children’s worries and questions change over the course of the pandemic?
What resources do caregivers need to answer children’s questions
KQED’s science engagement team is on the front lines of making sure our overall science content, which includes science news and our Deep Look videos, are shared and engaged with on our various social media platforms. One of the platforms we use daily to disseminate our science content is Facebook. To better understand the success of our efforts beyond the usual metrics we track, the science engagement team tested a few Deep Look grant-related research questions using Facebook as a parallel research tool to our grant’s more traditional survey related research.
More specifically, Facebook’s
Media researchers from Texas Tech University, evaluators at Rockman et al, and KQED, a public media organization serving the San Francisco Bay Area, set out to understand the COVID-19 information needs of its community to assist KQED science journalists with their health coverage. This is a summary of what we learned.
This is the fourth and final installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
This is the third installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
This is the second installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
DATE:
TEAM MEMBERS:
Sue Ellen McCannSevda ErisAsheley LundrumSarah MohamadScott Burg
This is the first installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
This poster was presented at the 2021 NSF AISL Awardee Meeting.
The project's activities include regular forums of journalists and social scientists (Slack & Zoom), experimentation with different ways of presenting stats in news graphics and text, focus groups and experiments with audiences, and resources to support journalists beyond our team.
This poster was presented at the 2021 NSF AISL Awardee Meeting.
Dinosaurs of Antarctica is a giant screen film and outreach project that documents the work of NSF-funded researchers on expeditions to Shackleton Glacier during the 2017-2018 field season. This immersive film and companion television special will bring the past to life and engage the public, and particularly students in middle grades (6-9), with polar science through appealing, entertaining media experiences and informal learning programs. The film serves as a companion for the synonymous Antarctic Dinosaurs museum exhibition
In order for science media to thrive in an environment where science misinformation is prevalent -- more than ever communicators need tools to be effective in reaching audiences. Researchers in science communication have developed best-practices approaches that can be extremely useful. Connecting researchers in science communication and practitioners including science filmmakers can lead to research that is more applicable and impactful and relevant to the needs of producers, in addition to media content that is based on the latest best-practice evidence.
This poster was presented at the 2021 NSF AISL Awardee Meeting.
Persons who are deaf or hard of hearing are underrepresented in the STEM workforce. A key factor is lack of awareness of STEM careers or of examples of STEM professionals. SWS has developed 8 video stories for viewing at home or while attending a boys and girls club. Evaluation will provide new knowledge about design, use, and potential impact of the stories on our audience’s interest in pursuing STEM and possibly a STEM career.