Amid calls from scientific leaders for their colleagues to become more effective public communicators, this study examines the objectives that scientists’ report drive their public engagement behaviors. We explore how scientists evaluate five specific communication objectives, which include informing the public about science, exciting the public about science, strengthening the public’s trust in science, tailoring messages about science, and defending science from misinformation. We use insights from extant research, the theory of planned behavior, and procedural justice theory to identify
Ideas from social justice can help us understand how equity issues are woven through out-of-school science learning practices. In this paper, I outline how social justice theories, in combination with the concepts of infrastructure access, literacies and community acceptance, can be used to think about equity in out-of-school science learning. I apply these ideas to out-of-school science learning via television, science clubs and maker spaces, looking at research as well as illustrative examples to see how equity challenges are being addressed in practice. I argue that out-of-school science
Showing how various math and science topics relate to the real world is the key to motivating youth to pursue STEM careers. This idea is essential to the MIT (Massachusetts Institute of Technology) BLOSSOMS initiative.
BLOSSOMS, which stands for Blended Learning Open Source Science or Math Studies, is a program that freely provides interactive video lessons that teach teens how math and science pertain to everyday life, while encouraging critical-thinking skills. BLOSSOMS offers more than 200 online videos on various STEM topics, which are presented in a form that will provide youth with a
This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video's capacity to generate visits is greater when it has been designed to be broadcast on the
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TEAM MEMBERS:
Alicia de Lara GonzalezJose Garcia-AvilesGema Revuelta
SciGirls Strategies is a National Science Foundation–funded project led by Twin Cities PBS (TPT) in partnership with St. Catherine University, the National Girls Collaborative, and XSci (The Experiential Science Education Research Collaborative) at the University of Colorado Boulder’s Center for STEM Learning. This three-year initiative aims to increase the number of high school girls recruited to and retained in fields where females are traditionally underrepresented: technical science, engineering, technology, and math (STEM) pathways. We seek to accomplish this goal by providing career and
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TEAM MEMBERS:
Rita KarlBradley McLainAlicia Santiago
Students find meaning and relevance in their learning when they connect lessons to real-world issues and possible career paths. The U.S. Fish and Wildlife Service’s (FWS) Conservation Connect, a freely available video series, connects learners to wildlife, technology, and careers. Videos and supplementary resources are designed to serve middle school youth, but elementary and high school educators—and even FWS retirees—report that they also use the tools. Each episode features a species, a conservation career, and technology that professionals use to study or protect that species and its
In the 1920s, John Dewey and Walter Lippmann both wrote important books examining whether the public was capable of playing a constructive role in policy, particularly when specialized knowledge was involved. This essay uses the Lippmann–Dewey debate to identify new challenges for science education and to explore the relationship between science education and science communication. It argues that science education can help foster democracy in ways that embody Habermas' ideal of the public sphere, but only if we as a field pay more attention to (1) the non-scientific frames and narratives that
This study of the science communication views and practices of African researchers ― academics at the National University of Science and Technology (NUST) in Zimbabwe ― reveals a bleak picture of the low status of public science engagement in the developing world. Researchers prioritise peer communication and pay little attention to the public, policy makers and popular media. Most scientists believe the public is largely not scientifically literate or interested in research. An unstable funding environment, a lack of communication incentives and censoring of politically sensitive findings
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TEAM MEMBERS:
Heather NdlovuMarina JoubertNelius Boshoff
In this article, we present three challenges to the emerging Open Science (OS) movement: the challenge of communication, collaboration and cultivation of scientific research. We argue that to address these challenges OS needs to include other forms of data than what can be captured in a text and extend into a fully-fledged Open Media movement engaging with new media and non-traditional formats of science communication. We discuss two cases where experiments with open media have driven new collaborations between scientists and documentarists. We use the cases to illustrate different advantages
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TEAM MEMBERS:
Kristian Moltke MartinyDavid Budtz PedersenAlfred Birkegaard
In this article it is investigated the relationship between advertising and sustainability by evaluating the perceptions of employees of advertising agencies in the Pan-Amazon region using pre-defined indicators. Seeking to identify the level of environmental practices adopted by advertising agencies toward the goal of building a sustainable society, it was interviewed advertising professionals about whether they saw themselves as contributing to changing consumer society towards a new society based on economic efficiency, social equality and ecological equilibrium. To answer these questions
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TEAM MEMBERS:
Marcio David Macedo da SilvaLigia Terezinha Lopes Simonian
The mixed methods randomized experimental study assessed a model of engagement and education that examined the contribution of SciGirls multimedia to fifth grade girls’ experience of citizen science. The treatment group (n = 49) experienced 2 hours of SciGirls videos and games at home followed by a 2.5 hour FrogWatch USA citizen science session. The control group (n = 49) experienced the citizen science session without prior exposure to SciGirls. Data from post surveys and interviews revealed that treatment girls, compared to control girls, demonstrated significantly greater interest in their
This article provides a first statistical analysis of the typologies and characteristics of popular science web videos on YouTube. An analysis of 190 videos from 95 online video channels was conducted. Several factors such as narrative strategies, video editing techniques, and design tendencies with regard to cinematography, the number of shots, the kind of montage used, and even the use of sound design and special FX point to a notable professionalism among science communicators independent of institutional or personal commitments. This analysis represents an important step in understanding
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TEAM MEMBERS:
Jesus Munoz MorcilloKlemens CzurdaCaroline Robertson-von Trotha