The Palo Alto Junior Museum and Zoo (JMZ) is working to create an accessible facility from the ground up as they plan for a new building, zoo habitats, and exhibits. During construction of the new JMZ the institution will occupy a temporary space in Palo Alto. The new JMZ is scheduled to open in 2019.
To inform their planning process, Tina Keegan, Exhibits Director at JMZ, contracted with Wendy Meluch of Visitor Studies Services (the evaluator) to conduct community conversation with two groups of parents on site at the Museum. Staff reached out to JMZ members and visitors, and local
DATE:
TEAM MEMBERS:
Wendy MeluchPalo Alto Junior Museum & Zoo
This article presents findings from a study that employed visitor surveys and observations to assess the factors that significantly influence visitor behavior and viewing time in six zoo exhibits with underwater viewing. The authors' research revealed that visitor group type, size of underwater viewing windows, animal size, aquatic activity, and presence of infant animals had significant impacts on visitor behavior. They discuss implications for the planning and design of exhibits with underwater viewing. The appendix includes the survey used in the study.
DATE:
TEAM MEMBERS:
Stephanie Clark RidgwayMargaret LivingstonSteven E. Smith
This article discusses visitors' ability to interpret geographic maps. It describes a study that examined how easily adult visitors to the Bronx Zoo were able to identify two continents and countries on maps, and their interpretation of the term "range." Findings suggest a need to revise maps in exhibit labels to improve visitor comprehension and the authors make recommendations on how to do so. The appendix includes a copy of the interview protocol used in the study.
This paper the development and success of an ambitious plan launched by the Philadelphia Zoo in late 1970's and early 1980s to streamline operating procedures, repair and replace buildings and exhibits, and evaluate and upgrade visitor services. A key part of this service strategy was a visitor survey, which aimed to identify weaknesses and provide regular feedback for operating staff and management. A copy of this questionnaire is included in this paper.
This paper presents research methodology and findings from a formative evaluation of the "Habitat Africa! Thirsty Animal Trail" exhibit at the Brookfield Zoo. This exhibit intended to encourage visitors to imagine themselves as thirsty animals trying to gain access to a waterhole safely. The appendix of this paper includes copies of the interview protocol and the exit interview protocol.
This survey was used as part of the AZA research agenda process. The Visitor Studies Initiative of the CEC has been gathering information about the evaluation and visitor research work that has been conducted at AZA institutions. The goal is to develop a plan for visitor research at our institutions going forward – to identify areas where we are excelling, as well as topics needing further research attention. The survey was sent to education professionals from 77 AZA institutions, and will be used identify holes in the existing framework and/or future opportunities for research.