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resource evaluation Media and Technology
The National Science Foundation provided funding through NSF-ISE# 0946691 to support the Digital Immersive Screen Colloquium for Unified Standards and Specifications (DISCUSS), a seed initiative to nurture a shared Digital Immersive Giant Screen Specifications (DIGSS) for STEM learning film production at a scale and quality that is sustainable in the informal science education (ISE) community. The DISCUSS initiative engaged technical experts from across the GS community in concert with the Giant Screen Cinema Association (GSCA) and developed a first draft specification that was presented to
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TEAM MEMBERS: John Fraser White Oak Institute Susan Foutz Kara Hershorin
resource evaluation Media and Technology
The Institute for Learning Innovation (ILI) conducted a study to examine the impact of an information campaign presented at the 2010 Giant-Screen Cinema Association Annual Conference and Trade Show in Chattanooga, TN. The purpose of the study was to determine if changes in Conference attendees' awareness and attitudes towards the Digital Immersive Giant-Screen Specifications (DIGSS) could be attributed to the information campaign. Data were collected using an online questionnaire containing 11 "post/retrospective-pre"" items exploring the level of knowledge and attitude Conference attendees
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TEAM MEMBERS: John Fraser White Oak Institute Victor Yocco
resource evaluation Media and Technology
The following comprise the CONCLUSIONS of SRA's evaluation: POLAR-PALOOZA toured the United States at a time when the topic of climate change and global warming appeared relatively low on a list of Americans' concerns (Pew Research Center for the People and the Press, 2006), with the economy, war, and health care taking precedence. Nevertheless, POLAR-PALOOZA was a powerful format for engaging the public and teachers with science, while also being a rewarding and worthwhile experience for the traveling scientists. PPZA was an ambitious and complex undertaking designed to bring what is
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TEAM MEMBERS: Deborah Perry Eric Gyllenhaal Geoff Haines-Stiles Productions, Inc.
resource evaluation Media and Technology
Independent investigator Knight Williams Research Communications conducted a summative evaluation for Sea Monsters. The evaluation consisted of three separate studies which sought to address the following broad questions: To what extent and in what ways did the film appeal to the viewers?, How did viewers react to the film's investigative storytelling and use of 3D?, How did viewers respond to the film in terms of clarity of presentation and the amount of information and science?, What were the most interesting things viewers felt they learned from the film?, What new information, ideas, and
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TEAM MEMBERS: Valerie Knight-Williams National Geographic Divan Williams Jr. Christina Meyers Ora Sraboyants
resource research Media and Technology
In this article, Eileen Campbell, head of Farallon Media, discusses how video can be used as an integral part of exhibits, especially small exhibits, interspersed with objects, panels, interactives, and other exhibit elements. Campbell describes the various ways video can be used effectively in exhibits including presenting narratives, recreating environments, introducing people, showing the unseen or unseeable, showing beauty and motion, making connections to the wider world, and adding humor. Campbell also provides advice about producing videos for exhibits.
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TEAM MEMBERS: Eileen Campbell
resource research Media and Technology
Learning Science in Informal Environments draws together disparate literatures, synthesizes the state of knowledge, and articulates a common framework for the next generation of research on learning science in informal environments across a life span. Contributors include recognized experts in a range of disciplines--research and evaluation, exhibit designers, program developers, and educators. They also have experience in a range of settings--museums, after-school programs, science and technology centers, media enterprises, aquariums, zoos, state parks, and botanical gardens. Learning Science
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TEAM MEMBERS: National Research Council Philip Bell Bruce Lewenstein Andrew Shouse Michael Feder
resource evaluation Media and Technology
In the Fall/Winter of 2002/3, RMC Research Corporation (RMC) conducted a summative evaluation of The Human Body film and outreach materials, including lobby exhibit, Teacher's Resource Guide, and Web site. These were the culminating activities in a series of studies conducted over the past three years related to The Human Body project, including formative evaluations of the film and each of the outreach components. These summative evaluations were designed to determine the overall effect on audiences of the finished products. This report contains sections relating to the major elements of The
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TEAM MEMBERS: Alice Apley Maryland Science Center Ralph Adler Wendy Graham Laura Winn
resource project Media and Technology
Hidden Universe is a multi-faceted project built around production of a 2D/3D giant screen film. The goal is to inspire, engage, and excite viewers about the mysterious worlds hidden around us and the science and technology that reveal them. The film will illuminate natural wonders that are invisible to the naked eye, such as objects and processes that are too slow, too fast, and too small to be seen without advanced technologies. It will include nanoscience and microbiology research and developing wavelength technologies such as ultrafast lasers. The project will employ cutting-edge technology to bring arresting footage of micro- and nanobiology to the giant screen to offer audiences (1) deeper understanding of natural phenomena that comes through observation and (2) greater appreciation of modern technology that makes such observation possible. The film story will focus on demonstrating science as inquiry and underscore the crucial link between scientific inquiry and technological advances. The film project will be enhanced with educational outreach materials, professional development opportunities for educators, and an interactive website. Hidden Universe will be produced by the large format team at National Geographic's Cinema Ventures group and its production partner Blacklight Films. The project brings to the table the extensive resources of the National Geographic Society. In addition, the project will partner with a select group of scientific research centers (Chester Carlson Center for Imaging Science at the Rochester Institute of Technology and the Nanobiotechnology Center at Cornell) and leaders in informal education (Boston Museum of Science and Girl Scouts) to extend the reach and impact of the project. The project will add to its list of partners by working with the D.C. Public Schools and Teach for America to find new ways to intersect with teachers and students in underserved areas. The project will employ Multimedia Research and Knight-Williams Research Communications to conduct the project\'s formative and summative evaluations, respectively.
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TEAM MEMBERS: Lisa Truitt Barbara Flagg
resource project Media and Technology
The Maryland Science Center, in partnership with SK Films, Inc. received NSF funding to produce a large format, 2D/3D film and multi-component educational materials and activities on the annual migration of monarch butterflies, their life cycle, the web of life at select sites where they land, and the citizen science efforts that led to the monarch migration discovery. Project goals are to 1) raise audience understanding of the nature of scientific investigation and the open-ended nature of the scientific process, 2) enhance and extend citizen science programs to new audiences, and 3) create better awareness of monarch biology, insect ecology and the importance of habitat. Innovation/Strategic Impact: The film has been released in both 3D and 2D 15/70 format. RMC Research Corporation has conducted evaluation of the project, both formatively and summatively, including a study of the comparable strengths of the 2D and 3D versions of the film. RMC has conducting formative evaluation and is currently conducting summative evaluation to assess the success of project materials in communicating science and achieving the project's learning goals. Collaboration: This project employs a collaborative model of partnerships between the project team and the National Science Teachers Association (NSTA), the University of Minnesota's Monarchs in the Classroom and Monarch Watch. Project advisors represent world-renown monarch butterfly research scientists and educators, including Dr. Karen Oberhauser, named a "Champion of Change" by President Obama in June 2013, and Dr. Chip Taylor, founder and director of Monarch Watch at the University of Kansas.
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TEAM MEMBERS: Jim O'Leary
resource project Media and Technology
The DISCUSS (NSF-ISE 0946691) project enabled the White Oak Institute to address a key problem facing the science museum field – the need for open-access specifications for digital technologies that can transform the capacities of museum giant screen (GS) theaters from analog to digital, as analog film becomes obsolete. DIGSS (the “Digital Immersive Giant Screen Specifications”) is an open-access, field-based set of specifications, modeled on the Digital Cinema Initiative (DCI) that converted commercial cinema from film to digital. DIGSS addresses the superior image, theater geometry and size needed for museum-quality immersive learning. Until DIGSS, there were no digital specs to address museums’ unique need for a truly immersive learning experience. As of April, 2012, DIGSS was officially transferred to the Giant Screen Cinema Association (GSCA), whose Technical Committee took over its stewardship. At least one system supplier now offers 3D and 2D giant screen digital projection systems designed specifically for DIGSS. The Peoria Riverfront Museum (opened October, 2012) included the first new DIGSS-compliant digital GS Theater (3D flat, 70’ x 52’ screen). The DISCUSS Colloquium (June 14-16, 2010, Marblehead, MA) convened experts in digital technologies, theater geometry, network economics, learning evaluation and museum leadership to develop initial consensus, resulting in the first draft of DIGSS (DIGSS 1.0). The specifications were then refined by professional comment on the DISCUSS wiki. The White Oak Institute partnered with key professional associations (GSCA, ASTC, IPS and IMERSA) to communicate DIGSS to their professional members, inviting field-wide input and review. DISCUSS collateral outcomes include: a bibliography of articles and publications related to giant screen theaters and films; a literature review of GS learning outcomes; a snapshot of the global GS theater network as of May 2010; an economic survey reporting on attendance, revenues, expenses and more; several scenarios calculating the network size needed to support the desired number of annual films; and a logic rationale that can serve as a research framework. These and other outcomes are integrated into the DISCUSS Proceedings, available with DIGSS 1.0 at http://www.whiteoakassoc.com/white-oak-institute.html.
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TEAM MEMBERS: John Jacobsen Beatrice Stahl
resource project Media and Technology
The NOVA Large-format Film unit of the WGBH Educational Foundation, in conjunction with the New England Aquarium, is producing a large format film about Cocos Island, a small, uninhabited island off the coast of Costa Rica that has not yet been affected by human activity. The waters around Cocos Island contain an extraordinary abundance of sharks, rays, tuna, marlins, swordfish, and other pelagic fishes, thanks to nearby upwellings of cold, nutrient-rich water that create a rich food source. The film will focus on the physical oceanography and behavioral marine ecology of Cocos Island, highlighting the animal behavior and interactions of the wide diversity of marine life. Executive Producer will be Paula Apsell, head of the WGBH science unit and Executive Producer of NOVA. Susanne Simpson, executive producer for NOVA Large-format Films will as a senior producer. Howard Hall Productions will produce and direct the film. Howard Hall will be director/producer, and Michele Hall will serve as producer. The Halls are experts in the field of marine natural history filmmaking and are world-renowned for their television programs on such series as National Geographic and Nature. They worked in the large format medium as producer/directors of Into the Deep. Joseph Levine, a marine biologist who has written both science textbooks and television scripts, will be the writer. William Spitzer, Associate Director for Education at the New England Aquarium, will be responsible for the educational outreach materials.
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TEAM MEMBERS: Paula Apsell Susanne Simpson Jerry Schubel Kenneth Mallory Barbara Flagg
resource project Media and Technology
Blue Mountain Films, in association with the American Museum of Natural History, is producing a multi-component project on biodiversity that will examine closely the risks we face if the web of life on Earth is progressively diminished. The central component of the project will be a large format film that seeks to locate and understand humans' place in, and impact upon, the natural order of life on this planet. The film will be based on what appears to be a critical paradox: while we humans, like all living things, have always been dependent upon natural systems for our survival, our unique cultural development and technological prowess have convinced us that we are somehow "above" nature. As a corollary theme, the Life in the Balance film will examine the urgency of the scientific effort to explore and understand ecosystems and the flora and fauna they contain before their unique genetic information is lost due to human actions. In addition, the film will convey an appreciation of how science actually is done in the field. The film will be augmented by: * The Life in the Balance Bookshelf of material currently being developed by the new National Center at the American Museum of Natural History: * Biodiversity: An Action Guide aimed at encouraging children and their families to explore together topics and issues surrounding biodiversity. * Teacher's Curriculum-Biodiversity Counts designed as a middle school-based activity that encourages students to engage in scientific exploration and discover the diversity of species in their own neighborhoods. * Book of Essays designed as a resource book for high school students and their teachers. * Teacher/Educator's Guide consisting of hands-on science activities that can be used independently of the film and as preparation for viewing and/or following screenings of the film. * Life in the Balance "Interactive" Poster with a four-color acetate overlay of pictures which, wen pulled away, reveals a seco nd sheet with science information. * Fun Facts Brochure with biodiversity facts and questions presented in a simple, fun fashion, such as quizzes and games. * Life in the Balance Website feature family activities, an extinction conference section, and a bio-bulletin. * Life in the Balance National Training Institute, a 10 day workshop brining together teams of science educators from community organizations, schools, and science centers and museums. The PI and producer/director/writer of the film will be Bayley Silleck who served in these same roles for the Cosmic Voyage film. The Co-PI and producer will be Jeffrey Marvin. The principal scientist will be Thomas Eisner, Jacob Gould Schurman Professor of Chemical Ecology at Cornell University. This production team will work closely with an advisory committee that includes Jane Lubchenco, Peter H. Raven, Edward O. Wilson, Andrew Peter Dobson, Myles Gordon, Mary Elizabeth Murray-Wilson, and Lee Schmitt.
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TEAM MEMBERS: Bayley Silleck Jeffrey Marvin Thomas Eisner