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resource evaluation Media and Technology
Rockman et al (REA), a San Francisco-based research and evaluation firm, conducted the summative evaluation of the Sea Change website. Through funding from the National Science Foundation, Dan Grossman Media developed this website as part of Dr. Maureen Raymo's research. Her research looks at the Pliocene era (thought to be the most recent time in geologic history with a concentration of CO2 in the atmosphere with levels as high as today). The aim of the Sea Change website is to raise awareness about global-warming-induced sea level rise and how scientists study it. This report follows a
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TEAM MEMBERS: Julia Hazer Maureen Raymo
resource evaluation Media and Technology
This is the summative evaluation of Statistics for Action (SfA). The mixed-methods evaluation included both process (project implementation) and impact (project effectiveness) assessments. It was posited a cascade-like impact of SfA, in which new materials would be developed by TERC staff; a host of environmental organizations would be trained to utilize them with grass roots community groups; and these groups would then incorporate SfA into their ongoing environmental campaigns. Ultimately, it was theorized, the public messaging around environmental issues would be strengthened by SfA’s
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TEAM MEMBERS: Arbor Consulting Partners Margaret Connors Mindy Fried Madeleine Taylor
resource evaluation Media and Technology
In 2009, The HistoryMakers was awarded a four-year grant from The National Science Foundation (DRL-0917612) to create ScienceMakers: African Americans and Scientific Innovation (ScienceMakers). ScienceMakers builds upon The HistoryMakers’ extant oral history archives by allowing for new interviews with 180 of the nation’s top African American scientists and facilitating dissemination of the information. The overall goal of this endeavor is to increase awareness in the general public of the contributions of African American scientists (i.e., short-term outcomes), thereby ultimately leading to
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TEAM MEMBERS: The HistoryMakers Elizabeth Bachrach Irene F Goodman
resource evaluation Media and Technology
In August 2011, nine months prior to the theatrical premiere of Otter 501, Sea Studios Foundation launched the Otter 501 Facebook page in an effort to reach and engage audiences through social media. Initially, Sea Studios organized for Katie Pofahl, the film’s human star and narrator, to author posts and respond to visitor comments about the forthcoming film and related topics. Subsequently, with the theatrical premiere of Otter 501 in May 2012, viewers of the film then had an opportunity to watch the character Katie post updates and respond to comments on her “virtual” Facebook page
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TEAM MEMBERS: Sea Studios Foundation Valerie Knight-Williams Divan Williams Gabe Simmons
resource evaluation Media and Technology
Goodman Research Group, Inc., (GRG), Cambridge, MA, conducted the formative evaluation of The Music Instinct project. The NSF-funded project aims to bring to PBS viewers the strong evidence of the connections between music and science, as well as to facilitate a deeper understanding of both fields. The Music Instinct project, presented by WNET/Thirteen, in collaboration with Mannes Productions, includes a two-hour television program, a website, and ancillary educational materials. The purpose of the formative evaluation is to obtain timely information to support and guide the producers as they
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TEAM MEMBERS: Rucha Londhe Miriam Kochman Nivedita Ranade Irene F Goodman WNET/Thirteen Mannes Productions Inc.
resource evaluation Media and Technology
With the Role of Media in Supporting Informal Science Learning project, the Institute for Learning Innovation (ILI) and Grunwald Associates sought to establish a “national learning initiative” to explore the intersection of media and informal science learning. To do so, ILI proposed an initial conference followed by the development of a website and online community. The National Science Foundation funded this project, with additional funding provided by the National Parks Service. Held in March 2009, the 1.5 day conference was designed to be a “first step” in the development of a conversation
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TEAM MEMBERS: Elizabeth Bandy, Ph.D. Institute for Learning Innovation
resource evaluation Media and Technology
Concord Evaluation Group (CEG) performed an evaluation study in the fall of 2010 on behalf of WGBH to evaluate the effectiveness of an online, interactive webisode developed as an educational component of the FETCH! with Ruff Ruffman series (http://pbskids.org/fetch/). The webisode was not connected to the FETCH! website at the time of the evaluation study, but will be after the study is complete. With an emphasis on building math skills, the interactive webisode was designed to teach and engage elementary-aged kids (ages 6 – 10) to identify and create combinations. In addition to identifying
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TEAM MEMBERS: Chris Bransfield Christine Paulsen WGBH
resource evaluation Media and Technology
Produced by Thirteen/WNET New York and Nelvana International, the Award-winning series CYBERCHASE is the only mathematics series for children on American television. Designed for kids ages 8 to 12 and packed with mystery, humor, and action, each episode delivers positive messages about math by teaching concepts in a fun way that kids can understand. The goal of this formative evaluation for Season 3 evaluation was two-fold: 1) to observe and assess the performance of third-graders on tasks related to two math topics in development for Season 3 (Angle & Distance and Logic & Reasoning) and 2) to
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TEAM MEMBERS: Barbara Flagg WGBH
resource evaluation Media and Technology
This formative evaluation gathered feedback from parents and their fourth grade children in response to two activities included in the Cyberchase at Home outreach materials. The user-based feedback assisted with the design of new outreach materials. The general goals for the research were to explore reactions to the activity card format; assess appeal and difficulties in implementation of two activities; estimate comprehension of activity content; and evaluate parental interest in further activities and workshops. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS
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TEAM MEMBERS: Barbara Flagg WNET Thirteen
resource evaluation Media and Technology
The goal of this evaluation was to assess issues of user friendliness, appeal and comprehension related to the Cyberchase website’s homepage, web adventures, weekly polls and games. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase’s mission is to improve kids' problem-solving and math skills, and inspire them with confidence and enthusiasm toward math. The TV series airs daily on PBS
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TEAM MEMBERS: Barbara Flagg Sandra Sheppard Carey Bolster Michael Templeton Thirteen/WNET
resource evaluation Media and Technology
Goodman Research Group, Inc. (GRG) conducted a summative evaluation of the second season of NOVA scienceNOW, the PBS series that explores cutting-edge scientific and technological innovation in real time. (GRG also served as the external evaluator for NOVA scienceNOW during Season One). In addition to the television series, WGBH-TV developed a companion website, a series of high school classroom activities, and a Science Cafe outreach initiative, designed to discuss, in non-academic environments, the latest developments in science. The Season Two evaluation included: 1) a viewer study
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TEAM MEMBERS: Karen Peterman Emilee Pressman Irene F Goodman WGBH
resource evaluation Media and Technology
Goodman Research Group, Inc. (GRG) conducted a summative evaluation of the first season of NOVA scienceNOW, the PBS series that explores cutting-edge scientific and technological innovation in real time. The evaluation included two primary components: 1) an evaluation of the television series, and 2) an evaluation of the outreach, which consisted of a companion website and a series of Science Cafes hosted around the country. GRG's evaluation was designed to assess the project's effectiveness in meeting its overall goal of engaging a variety of audiences more deeply with scientific research in
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