Fifty visitors to SMM were recruited on the exhibit floor of the museum and asked to view the first draft of a seven-minute movie being developed for the Science on a Sphere exhibit. Visitors were brought into a small room, sat down and viewed the movie on a computer laptop. After watching the movie, visitors were asked a series of questions to assess their interest, enjoyment, and particular aspects of the movie. Visitors aged eight and above were eligible to be interviewed.
The purpose of this study was to assess visitors' use and perceptions of several dimensions of visitors' reactions to the Water' exhibition as an informal science experience. Visitors were asked about their overall opinions, the highlights, the messages learned and perceptions about recognizing presentations of scientific data, environmental issues and visually memorable exhibits. SMM staff conducted 399 interviews with visitors as they exited the Water exhibition. In addition, 50 visitors were intercepted at each of four specific exhibits (Rain Table, Science On a Sphere, Three tubes and Geo
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TEAM MEMBERS:
Jeff HaywardBrian WernerScience Museum of MinnesotaGary WoodardPaul Morin