I intend to begin my presentation by providing an overview of what, actually, is a business model, followed by a focus on one aspect of that model, business strategies. The following is excerpted from my forthcoming book on new business models for museums (AltaMira Press).
The scientific institution in Brazil is marching to a good rhythm. Despite problems in funding (and in the very irregular distribution of such funds), universities and private research centers changed and grew over the last few years. In 1999, Brazil (whose external debt is over 50% of GDP), invested 0.87% of GDP in Research & Development: a percentage comparable to that of several Mediterranean countries.
In the summer of 2003, a survey was carried out at the At-Bristol Science Centre (UK) to determine the effectiveness of the hands-on activities of "Explore". The section evaluated included 43 interactive experiences divided into two themes. The first, "Get Connected", consisted of examples of the latest digital technologies, such as a television studio, virtual volleyball, and radars. The second, "Curiosity Zone", was dedicated to natural phenomena and subdivided into three additional groups: "Natural Forces" which presented various forces of nature, "Focus on Light", which dealt with the
This article reports on a study which used results from 119 scenario–based evaluations of 36 museum Web sites to develop a conceptual framework for analyzing the usability flaws of museum Web sites. It identifies 15 unique dimensions, grouped into five categories, that exemplify usability problems common to many museum Web sites. Each dimension is discussed in detail, and typical examples are provided, based on actual usability flaws observed during the evaluations. The availability of this conceptual framework will help the designers of museum Web sites improve the overall usability of museum
This paper examines learning among museum staff involved in exhibition development in four European natural history museums. It draws upon a larger body of research undertaken for the Mirror project, a European Commission Framework Programme 5 Information Society Technologies (FT5 IST) project aimed at enhancing and improving co-operative practices through the use of new technologies. The aim of this paper is to characterize learning and co-operative practices derived from the interactions of highly heterogeneous teams involved in constructing museum exhibitions, and particularly to
This study investigated the effectiveness of a combined museum and classroom intervention project on science learning in low-income children. The focus of the program was on children's content knowledge and concept complexity. Thirty children were in the experimental group. A control group of 18 children visited literacy and social studies exhibits at the museum. Results indicate that children in the experimental group learned content knowledge about the components of bubbles and the definition of a current. Although children in the experimental group exhibited more complex concepts about
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TEAM MEMBERS:
Harriet TenenbaumGabrielle Rappolt-SchlichtmannVirginia Vogel Zanger
Thomas Kuhn's notion of a disciplinary matrix provides a useful framework for investigating the growth of research on family learning in and from museums over the last decade. To track the emergence of this disciplinary matrix we consider three issues. First are shifting theoretical perspectives that result in new shared language, beliefs, values, understandings, and assumptions about what counts as family learning. Second are realigning methodologies, driven by underlying disciplinary assumptions about how research in this arena is best conducted, what questions should be addressed, and
The use of the term virtual is commonly associated with the idea of an extension of reality. Similarly, the expression virtual museum is usually adopted to mean a process of duplication of a physical museum and its objects, enabled by information technologies. Therefore, virtual museum has become a useful synonym for multimedia products or Web sites capable of providing new and fresh experiences of a specific museum and its heritage. However, in order to understand and explore further opportunities, profound reflection is necessary. We need to question and investigate the contemporary role of
This report is intended to take stock of the UK’s national museums and galleries (those which are members of the National Museums Directors’ Conference) and to assess their place within the wider social and economic framework of society. In doing so, efforts are made to address a number of issues, including the Government’s approach to museums and galleries; the economic impact of the NMDC institutions; creativity and innovation; civic engagement and, finally, an analysis of the state of the sector. Two other reports are to be published by NMDC, considering other aspects of museum and gallery
This paper describes findings from a Ph.D. study of visitors, particularly non-museum visitors, at two university art museums in Hong Kong. This study contributes to the literature on museum education in Hong Kong, which is a relatively new area of study in Asia. This study is also the first museum visitor survey done on a university population in Hong Kong. It includes the questionnaire mailed to participants in the study.
This article reports findings from a study of some of the museums most active in audience research to identify success factors crucial to effective audience research. The study focused on what makes audience research effective and when audience research can be considered effective. This article reports findings from eight case studies undertaken in Australia and New Zealand. Following an explanation of the research approach, this article outlines the principal criteria for audience research effectiveness found in the institutions studied and highlights the main success factors underlying their