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resource project Media and Technology
In both the STEM media and entertainment sectors women are significantly unrepresented. Women account for only 21% of the upper-level positions in film (directors, writers, executive producers, cinematographers, etc.) according to a recent study. This small conference directly addresses how to expand the volume of STEM focused media and entertainment content centered on women and girls. The Creative Workforce Summit: Women Storytellers Explore STEM will be held in New York City and online (hybrid) in September 2022. The goal of the conference is to 1) encourage an infrastructure of support for the creation and distribution of informal STEM educational film, digital, and television content that is centered on women and girls and 2) to strengthen ties between women in media, entertainment, and women in STEM fields. The agenda includes keynote addresses by thought leaders in STEM disciplines and media, panels of industry leaders, a youth journalist interviews, and film screenings with filmmaker and scientist Q&As. The conference will be a hybrid event to allow for the greatest access to a broader audience. The projected 300 in-person and 1000+ virtual attendees will be drawn from New York Women in Film and Television’s extensive membership and 100+ partner organizations in entertainment and media, including Black Public Media, Brown Girls Doc Mafia, Firelight Media, ReelAbilities, and the National Association of Latino Independent Producers. The conference will be followed by a publication based on the convening featuring the keynotes, abridged panel discussions, additional interviews, and industry representation data analysis. In addition, a curriculum guide for high schools and colleges focused on STEM and film collaborations will be developed and distributed.

A post conference quantitative survey will be conducted with conference participants to gather data on the impacts of the conference. Questions to be asked include: What new professional connections were made by women attending the conference? What was learned related to the craft of STEM related media production and distribution? Were new and meaningful connections made with participants outside the participant’s current field/networks? Additional analysis will be done by the organizers of the conference in planning post-conference strategies for supporting and building the women in STEM infrastructure.
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TEAM MEMBERS: Cynthia Lopez
resource project Media and Technology
This conference grant will support professional development at Jackson WILD. Jackson WILD (formerly the Jackson Hole Wildlife Film Festival) is the premier industry conference for science and natural history documentary filmmakers and distributors, bringing the world's top factual storytellers together with inspiring STEM (Science, Technology, Engineering, Mathematics) professionals at a biennial industry conference and juried film festival. This project supports a robust thematic strand of professional development within the conference focused on strategies for making the science of science communication more accessible to an industry that has significant influence over the accuracy, quality and quantity of STEM stories reaching mainstream audiences through popular media.

The conference grant strategies are scaffolded upon the results of Jackson WILD's previous two conference awards which have employed multiple interventions aimed at 1) understanding how science communication expertise is perceived and gained by media content creators, 2) identifying the demographics and professional development needs of both emerging and seasoned STEM storytellers, and 3) finding pathways to enhance science communication expertise for STEM professionals seeing to increase their reach to public audiences. The current conference grant will build upon lessons learned and offer thematic professional development programming advancing science communication literacy and best practices among media professionals and STEM communicators. The 2019 Jackson WILD industry conference will also further expand the cross-industry STEM media fellows program, which offers professional development and cohort-building opportunities to emerging professionals in both STEM and media fields. The driving theory of change is that access to research-informed professional development and increased science communication fluency among content creators and STEM communicators results in products (i.e. documentary programs, podcasts, social media content, etc.) that are in better alignment with evidence-based best practices for communicating STEM topics to lay audiences. Therefore, the resulting media products will be more effective in engaging and educating those audiences, resulting in increased STEM literacy and informal STEM learning. To extend the reach and impact of the conference, the program content will be available on line via streaming videos and podcasts on various channels. Investing in professional development for science media professionals will strength the ecosystem of quality STEM media and help support public engagement in STEM more broadly. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understanding of deeper learning by participants.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Ru Mahoney Lisa Samford
resource research Media and Technology
The prevalent lack of research on the interrelations between science, research and popular culture led to the organization of the first International Conference on Science and Research in Popular Culture #POPSCI2015, which took place at Alpen-Adria-Universität in Klagenfurt, Austria, from 17--18 September 2015. The aim of the conference was to bring together not only science communication researchers with an interest in popular culture, but also other scholars, scientists and researchers, artists, media professionals and members from the general public. In this issue of JCOM we present four
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TEAM MEMBERS: Joachim Allgaier
resource project Media and Technology
Twin Cities Public Television in collaboration with a committee of STEM media professionals will organize a one-day conference devoted to network building and planning for an inaugural, multi-day STEM Media Producers Conference in 2013 or 2014. Professional organizations and conferences are well-known and effective means of building community and advancing practice within specific fields. Mass media – film, television, radio, and more recently, productions for online/digital platforms – have been a primary component of NSF’s support for informal science education (ISE) for more than three decades, drawing on the skills of an extremely diverse array of professionals. Yet despite the many common issues faced by these professionals and the increasingly cross-platform nature of ISE media projects in the NSF portfolio, at present no formal organization, professional society or annual conference exists for this community. An organization of media producers and a regular, annual meeting will provide a much-needed forum to address issues of training and professional development, facilitate cross-platform collaborations, increase the use of new media technologies, and synthesize evaluations and research into coherent statements of the powerful impact of STEM media – statements that can form the cornerstone of a STEM/ISE media awareness campaign. The event will take place in conjunction with the NSF PI Meeting in March 2012, capitalizing on the momentum generated at a media convening organized by the Center for the Advancement of Informal Science Education (CAISE) in July of 2011. The approximately 30 attendees will include participants in the July Convening and other STEM media professionals, all representing the subfields of Film, Television, Radio, and the increasingly important and diverse Online/Digital field, plus research and evaluation specialists and CAISE staff. The agenda will emphasize the potential of cross-platform collaborations and define a second agenda for a larger annual meeting that will include the larger community of STEM professionals.
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TEAM MEMBERS: Twin Cities Public Television Richard Hudson Joanna Baldwin-Mallory Ari Epstein
resource research Media and Technology
The "Setting the Agenda for Giant Screen Research" workshop was conducted at the 2013 Association of Science-Technology Centers (ASTC) conference held in Albequerque, NM. This document outlines the workshop agenda and background reading. The purpose of this workshop is to create a working document that details key questions and proposals for giant screen research.
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TEAM MEMBERS: Mary Nucci
resource evaluation Media and Technology
In September 2008 the Greater Screen Cinema Association (GSCA) hosted the one-day symposium Connecting Society with Science: the Greater Potential of Giant Screen Experiences. Funded by the National Science Foundation (NSF), the symposium was held in Jersey City, New Jersey, one day before the GSCA International Conference and Trade Show.
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resource evaluation Media and Technology
The National Science Foundation has provided funding through NSF-ISE# 0946691 to support the DISCUSS Colloquium, a seed initiative to nurture a shared Digital Immersive Giant Screen Specifications (DIGSS) for STEM learning film production at a scale and quality that is sustainable in the informal science education (ISE) community. It is anticipated that when such specifications are adopted and published, equipment manufacturers and show producers will be better able to raise capital based on the scale of the network and their need for replacement equipment and new films. Researchers from ILI
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TEAM MEMBERS: John Fraser White Oak Institute Victor Yocco Sarah Gruber
resource evaluation Media and Technology
The National Science Foundation provided funding through NSF-ISE# 0946691 to support the Digital Immersive Screen Colloquium for Unified Standards and Specifications (DISCUSS), a seed initiative to nurture a shared Digital Immersive Giant Screen Specifications (DIGSS) for STEM learning film production at a scale and quality that is sustainable in the informal science education (ISE) community. The DISCUSS initiative engaged technical experts from across the GS community in concert with the Giant Screen Cinema Association (GSCA) and developed a first draft specification that was presented to
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TEAM MEMBERS: John Fraser White Oak Institute Susan Foutz Kara Hershorin
resource evaluation Media and Technology
The Institute for Learning Innovation (ILI) conducted a study to examine the impact of an information campaign presented at the 2010 Giant-Screen Cinema Association Annual Conference and Trade Show in Chattanooga, TN. The purpose of the study was to determine if changes in Conference attendees' awareness and attitudes towards the Digital Immersive Giant-Screen Specifications (DIGSS) could be attributed to the information campaign. Data were collected using an online questionnaire containing 11 "post/retrospective-pre"" items exploring the level of knowledge and attitude Conference attendees
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TEAM MEMBERS: John Fraser White Oak Institute Victor Yocco
resource project Media and Technology
The DISCUSS (NSF-ISE 0946691) project enabled the White Oak Institute to address a key problem facing the science museum field – the need for open-access specifications for digital technologies that can transform the capacities of museum giant screen (GS) theaters from analog to digital, as analog film becomes obsolete. DIGSS (the “Digital Immersive Giant Screen Specifications”) is an open-access, field-based set of specifications, modeled on the Digital Cinema Initiative (DCI) that converted commercial cinema from film to digital. DIGSS addresses the superior image, theater geometry and size needed for museum-quality immersive learning. Until DIGSS, there were no digital specs to address museums’ unique need for a truly immersive learning experience. As of April, 2012, DIGSS was officially transferred to the Giant Screen Cinema Association (GSCA), whose Technical Committee took over its stewardship. At least one system supplier now offers 3D and 2D giant screen digital projection systems designed specifically for DIGSS. The Peoria Riverfront Museum (opened October, 2012) included the first new DIGSS-compliant digital GS Theater (3D flat, 70’ x 52’ screen). The DISCUSS Colloquium (June 14-16, 2010, Marblehead, MA) convened experts in digital technologies, theater geometry, network economics, learning evaluation and museum leadership to develop initial consensus, resulting in the first draft of DIGSS (DIGSS 1.0). The specifications were then refined by professional comment on the DISCUSS wiki. The White Oak Institute partnered with key professional associations (GSCA, ASTC, IPS and IMERSA) to communicate DIGSS to their professional members, inviting field-wide input and review. DISCUSS collateral outcomes include: a bibliography of articles and publications related to giant screen theaters and films; a literature review of GS learning outcomes; a snapshot of the global GS theater network as of May 2010; an economic survey reporting on attendance, revenues, expenses and more; several scenarios calculating the network size needed to support the desired number of annual films; and a logic rationale that can serve as a research framework. These and other outcomes are integrated into the DISCUSS Proceedings, available with DIGSS 1.0 at http://www.whiteoakassoc.com/white-oak-institute.html.
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TEAM MEMBERS: John Jacobsen Beatrice Stahl
resource project Media and Technology
Massachusetts General Hospital, representing Partners HealthCare System, Inc., is producing a large format film on the brain that is designed to increase the popular understanding of brain biology and recent advances in neuroscience. Framed within the larger question of the unique abilities of the human mind, the project will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of diverse aspects of human experience including consciousness. By following a rider in the Tour de France, the film will illustrate how the brain functions in both normal and stressful situations. Major sequences will explore vision, memory and emotion. Slightly shorter sequences will delve into imagination and creativity, language, dreams and pain. Brief "interludes" will allow the film to reflect on the brain as it is represented in a range of human capabilities. Finally, the film turns it attention to consciousness, self-awareness and the totality of experiencing life as a human. Outreach components of the project include: A weeklong national symposium for museum educators, teachers, and community organizations from all regions of the country. Follow up regional "Brain Workshops" designed to provide more focused project support. "The Brain: Exploratory Trips Into the Final Frontier" -- An Educator/Student Activity Guide Fun Facts Family Guide to "The Brain" An Educational Lobby Kiosk "Head Trip: A Voyage Through the Young Human Mind" -- An illustrated instructional brochure A Brain Website The film will be directed by Bayley Silleck whose prior large format films include "Cosmic Voyage" and "Lost Worlds: Life in the Balance." The lead scientific advisors are Dr. Dennis Selkow, Professor of Neurology and Neuroscience at Harvard Medical School, and Dr. Anne Young, Julieanne Dorn Professor of Neurology at Harvard Medical School. There also will be a seven-member advisory committee composed of neuroscientists, psychologists and philosophers.
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TEAM MEMBERS: JoAnna Baldwin-Mallory
resource project Media and Technology
Abstract: The Liberty Science Center will organize a one-day symposium linked to the Giant Screen Cinema Association (GSCA) International Conference and Trade show in September 2008. The symposium will focus on the greater potential of gian screen experiences to connect society with science, building on the GSTA's symposium "Giant Screen Films and Lifelong Learning held in 1999. The program will bring together science and education experts with filmakers to stimulate and enhance more effective approaches to science learning in future giant screen films. Symposium results will be disseminated through publication and the internet, as well prepared for submission to peer-reviewed journals. An industry-specific listserv focused on lifelong learning will be created to serve as a new community-building tool for exchange among producers, distributors and exhibitors. Emlyn Koster (Liberty Science Center) and Mary Nucci (Rutgers University) will serve as aymposium chair/PI and symposium manager/Co-PI, respectively; in partnership with GSCA staff, they will be responsible for symposium management, evaluation, and dissemination of results.
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