With stories of struggle and dramatic breakthroughs, science has incredible potential to interest the public. However, as the rhetoric of outrage surrounds controversies over science policy there is an urgent need for credible, trusted voices that frame science issues in a way that resonates with a diverse public. A network of informal educators, park rangers, museum docents and designers, and zoo and aquarium interpreters are prepared to do so during millions of visits a year; just where science stories are most meaningfully told—in the places where members of the public are open to learning
Research tells us that media -- be it on television or film or in the form of radio podcasts -- are the most widely utilized and trusted sources for public science, technology, engineering, and mathematics (STEM) learning. Media narratives can shape opinions and knowledge about STEM as well as either reduce or enhance cultural biases and perceptions of STEM. However, little is known about the process by which STEM media professionals develop and assess mastery of "STEM Media," or to what extent evidence-based communication strategies and data-supported effective practices are considered and used by creators of STEM media. This conference proposal will bring together STEM professionals and media creators to determine how STEM media makers develop and assess expertise in STEM media making and articulate best practices. The goal is to promote cross-industry collaboration between media producers, STEM professionals and communication researchers in crafting evidence-based media for the public. The project will also create a 2-year STEM Media Fellows program as well as expand the Science of Communication Strand at two Jackson Hole Wildlife Film Festivals (JHWFF) and at the Science Media Awards and Summit in the Hub (SMASH) conference in 2018. The work will be led by Jackson Hole WILD, a nonprofit professional organization, in partnership with Colorado Mesa University.
The project will employ three strategies to advance effective STEM media production and product effectiveness. First, an initiative to provide professional development in Communication Science will be part of the 2017 and 2018 Jackson Hole WILD conferences to increase the attending STEM media professionals' understanding of evidence-based practices. The content will be presented through structured sessions at the conferences with recordings of the sessions made available online as well as through partner organizations. Second, the STEM Media Fellows program will recruit emerging STEM professionals who are interested in media making. The goals of the STEM Media Fellows program are to prepare these diverse STEM professionals with knowledge and skills for media development, and form collaborations among the STEM professionals and media creators. Third, in collaboration with Colorado Mesa University, the project will conduct a Delphi study to determine how mastery of STEM media making is acquired and assessed. The Delphi study will involve gathering perceptions and experiences from the world's leading STEM communicators and media makers regarding how they learned to be professionals and how they would determine the level of expertise of other STEM media makers. The results of the Delphi study will synthesize models and identify best practices that could be used to inform the STEM media industry efforts to align media production with evidence-based practices. These results will be disseminated through appropriate peer-reviewed journals, industry associations, and other outlets of research on informal science education. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
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TEAM MEMBERS:
Ru MahoneyLouis NadelsonLisa Samford
While some public works are monumental civil engineering structures like the Eiffel Tower or the Sydney Harbour Bridge, most are commonplace, even invisible, and they are taken for granted. The reason for existence of public works is to provide basic services, but both large and small infrastructure facilities also present opportunities to engage the public in understanding fundamental concepts of Science, Technology, Engineering, and Mathematics (STEM). We review here lessons learned in the National Science Foundation-funded Golden Gate Bridge Outdoor Exhibition project. Using the title of
This evaluation reports on the Mission: Solar System project, a 2-year project funded by NASA. The goal of the Mission: Solar System was to create a collection of resources that integrates digital media with hands-on science and engineering activities to support kids’ exploration in formal and informal education settings. Our goal in creating the resources were: For youth: (1) Provide opportunities to use science, technology, engineering, and math to solve challenges related to exploring our solar system, (2) Build and hone critical thinking, problem-solving, and design process skills, (3)
The "Setting the Agenda for Giant Screen Research" workshop was conducted at the 2013 Association of Science-Technology Centers (ASTC) conference held in Albequerque, NM. This document outlines the workshop agenda and background reading. The purpose of this workshop is to create a working document that details key questions and proposals for giant screen research.
Realizing the power of CyberLearning to transform education will require vision, strategy, and an engaged, talented community. Activities are needed to energize the community, refine and sharpen the path forward, and provide a more active and ongoing forum for clarifying the big ideas and challenging questions. In response to this need, SRI International, together with the Lawrence Hall of Science and with key support from the National Geographic Society, will organize a set of activities to advance a shared vision of the future of learning, encompassing the systems, people, and technology dimensions mutually necessary for any scalable and lasting advances in education. The innovative format for these activities is inspired by the TED talks, Wikipedia, and social networking. As in TED, a small set of leading researchers will be selected to give very short, very high quality, stimulating talks. These CyberLearning Talks will be featured at a 1-day summit meeting in Washington, DC, streamed so that local cyberlearning research communities may participate at a distance, and posted on a website. As in Wikipedia, CyberLearning Pages will be created, each page featuring a synopsis of a big idea in CyberLearning and the relevant research challenges. The 1-day conference will be followed by a small 1-day workshop focusing on how to evaluate cyberlearning efforts, identify progress, and identify important new directions. Finally, to disseminate and stimulate conversation about both the video talks and Wikipedia entries, a presence for the community will be created on social networking sites. The target outcomes of the effort will be (i) a cyberlearning research community with participants from across the many current constituent communities, and fostered awareness and appreciation of the broad range of expertise and interests across that wider community; (ii) foundations for sustained discussion of big ideas, insights, and challenges to help this new community define a more engaged, crisper vision of its own future, (iii) a community resource that can become a site for interconnecting stakeholders in the CyberLearning community and supporting investigators in improving field-generated proposals, and (iv) an emerging sense of direction for CyberLearning among a wider audience of leaders. Such community building and awareness is expected to foster collaborations that will lead to innovative and research-grounded ways of using technology to transform education -- formal and informal and across a lifetime.
The National Science Foundation has provided funding through NSF-ISE# 0946691 to support the DISCUSS Colloquium, a seed initiative to nurture a shared Digital Immersive Giant Screen Specifications (DIGSS) for STEM learning film production at a scale and quality that is sustainable in the informal science education (ISE) community. It is anticipated that when such specifications are adopted and published, equipment manufacturers and show producers will be better able to raise capital based on the scale of the network and their need for replacement equipment and new films. Researchers from ILI
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TEAM MEMBERS:
John FraserWhite Oak InstituteVictor YoccoSarah Gruber
The National Science Foundation provided funding through NSF-ISE# 0946691 to support the Digital Immersive Screen Colloquium for Unified Standards and Specifications (DISCUSS), a seed initiative to nurture a shared Digital Immersive Giant Screen Specifications (DIGSS) for STEM learning film production at a scale and quality that is sustainable in the informal science education (ISE) community. The DISCUSS initiative engaged technical experts from across the GS community in concert with the Giant Screen Cinema Association (GSCA) and developed a first draft specification that was presented to
The Golden Gate Bridge Highway Transportation District (GGBHTD), in collaboration with the Consortium of Universities for Research in Earthquake Engineering (CUREE), and in partnership with Princeton University, Stanford University, San Jose State University, the Sciencenter (Ithaca, NY), the Exploratorium (San Francisco), Eyethink, West Wind Laboratory, EHDD Architects, the American Public Works Association, and the International Bridge, Tunnel and Turnpike Association, is conducting a multi-faceted project about the science and engineering of the Golden Gate Bridge and about how public works facilities around the country can potentially become sites for public understanding of and engagement with science and engineering. GGBHTD, which operates and maintains the bridge, ferries and buses, hosts over 10-million visitors annually to their current visitor center at the south end of the bridge (San Francisco), serves an additional 2-million users of their ferries, and hosts a popular Web site (http://goldengatebridge.org/). The project deliverables are scheduled to coincide in 2012 with the 75th anniversary of the 1937 opening of the bridge. Educational products include: outdoor exhibits at the Golden Gate Bridge; exhibits about the bridge on the District's ferries; indoor exhibits at the Exploratorium; an expanded Web site with educational material about the bridge; an international conference in San Francisco around the time of the anniversary about public works as sites for informal science education; educational documents and a professional development program for public works staff from around the country; and a suite of publications for the public and professionals on public works research. The project involves a coordinated evaluation effort. Front-end and formative evaluation activities are being conducted by Inverness Research Associates. Summative evaluation will be conducted by David Heil & Associates.
Cosmic Serpent - Bridging Native and Western Science Learning in Informal Settings is a four-year collaboration between the Indigenous Education Institute and the University of California-Berkeley targeting informal science education professionals. This project is designed to explore the commonalities between western science and native science in the context of informal science education. The intended impacts are to provide informal science education professionals with the skills and tools to gain an understanding of the commonalities between native and western worldviews; create regional networks that bridge native and museum communities; develop science education programs in which learners cross cultural borders between western science and indigenous peoples; and meet the needs of diverse audiences using culturally-responsive approaches to science learning. Participants are introduced to topics in physical, earth, space, and life science, using an interdisciplinary approach. Deliverables include professional development workshops, peer mentoring, museum programs for public audiences, a project website, and media products for use in programs and exhibits. Additionally, regional partnerships between museums and native communities, a legacy document, and a culminating conference jointly hosted by the National Museum of the American Indian and the Association of Science and Technology Centers will promote future sustainability. Strategic impact is realized through participants' increased understanding of native and western science paradigms, museum programs that reflect commonalities in the two approaches, partnerships between museums and native communities, and increased institutional capacity to engage native audiences in science. This project directly impacts 270 informal educators at 96 science centers and tribal/cultural museums nationally while the resulting programs will reach an estimated 200,000 museum visitors.
This project is designed to improve communication between scientists and the public focusing on the role of evidence in science. It is a two-year project that includes: 1) implementing a national survey on the public use of science web sites; 2) conducting a national Science Education Outreach Forum bringing together scientists and informal science educators; 3) implementing workshop sessions at a national conference to disseminate lessons learned from the survey and Forum; and 4) developing a prototype website on the role of evidence that will be evaluated for audience engagement and understanding. This project builds on the Exploratorium's prior NSF-funded project (ESI#9980619) developing innovative strategies using the Internet to link scientists and the public using Webcasts, annotated datasets and interactive web resources. Project collaborators include the Pew Internet and American Life Project, Palmer Station, Scripps Oceanographic Institute, FermiLab and the Society of Hispanic Physicists among others. The research and evaluation of the project has the potential for strategic impact by providing new information and models on how science centers can more effectively use the Internet to improve communication between scientists and the public while engaging learners more effectively.
Massachusetts General Hospital, representing Partners HealthCare System, Inc., is producing a large format film on the brain that is designed to increase the popular understanding of brain biology and recent advances in neuroscience. Framed within the larger question of the unique abilities of the human mind, the project will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of diverse aspects of human experience including consciousness. By following a rider in the Tour de France, the film will illustrate how the brain functions in both normal and stressful situations. Major sequences will explore vision, memory and emotion. Slightly shorter sequences will delve into imagination and creativity, language, dreams and pain. Brief "interludes" will allow the film to reflect on the brain as it is represented in a range of human capabilities. Finally, the film turns it attention to consciousness, self-awareness and the totality of experiencing life as a human. Outreach components of the project include: A weeklong national symposium for museum educators, teachers, and community organizations from all regions of the country. Follow up regional "Brain Workshops" designed to provide more focused project support. "The Brain: Exploratory Trips Into the Final Frontier" -- An Educator/Student Activity Guide Fun Facts Family Guide to "The Brain" An Educational Lobby Kiosk "Head Trip: A Voyage Through the Young Human Mind" -- An illustrated instructional brochure A Brain Website The film will be directed by Bayley Silleck whose prior large format films include "Cosmic Voyage" and "Lost Worlds: Life in the Balance." The lead scientific advisors are Dr. Dennis Selkow, Professor of Neurology and Neuroscience at Harvard Medical School, and Dr. Anne Young, Julieanne Dorn Professor of Neurology at Harvard Medical School. There also will be a seven-member advisory committee composed of neuroscientists, psychologists and philosophers.