This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The major public policy of social distancing relies, in part, on the cooperation of younger and healthier people who may not experience symptoms and can spread the virus unknowingly to more vulnerable populations. Science journalists, who are on the front lines of covering the pandemic, can play an important role in educating millennial audiences about the science behind the virus, how it is transmitted and effective ways to prevent the virus from spreading. This award will help the STEM field better understand how to engage millennial audiences with effective COVID-19 media content and to urgently capture professional knowledge on crisis reporting. KQED and Texas Tech University are suited to rapidly implement a science media informal science learning project targeting millennials and younger audiences in light of their current NSF-funded "Cracking the Code: Influencing Millennial Science Engagement" collaborative research and evaluation project (DRL 1810990 and 1811091). The project team has built a functional research protocol for its media practitioner and academic researcher collaboration, and will apply these new RAPID funds to complement on-going efforts, mobilize the existing team, research protocol, and research tools to respond to the communication challenge of reaching younger adults posed by COVID-19. Content to be created includes: 1) Radio broadcasts - daily news coverage, live talks; 2) A real-time blog - live Coronavirus updates and 3) Social media content on Facebook, Instagram and Twitter.
The project team will explore the following research questions:
How could COVID-19 coverage be designed to best inform, engage and educate millennials and younger audiences about the science of virus transmission and prevention?
What are some best practices for crisis reporting, as journalists respond to both constantly updated information and changing audience needs, that can be used by media outlets (such as advisors PBS Digital Studios, PBS NewsHour, NOVA, NPR Science, and more)?
The research protocol centers around "media testing cycles," which are time-bounded studies (5 months long) exploring a subset of research questions about the effectiveness of KQED's science content (articles, videos, social media posts and radio reporting) at reaching younger audiences. Steps include identifying problems that are suited for empirical examination; formulating plausible competing hypotheses on the nature of those problems and their potential solutions; and crafting study designs calculated to support valid, realistic inferences on the relative strength of those hypotheses. Data will be gathered from COVID-19 audience "chatter" from Twitter and Facebook through Crimson Hexagon, a social media listening platform. In addition to the social media listening, researchers will conduct a thematic analysis of the questions currently being collected through the audience engagement platform Hearken, where KQED has gathered nearly 2,000 questions to date about the virus and lifestyle changes. This data will also help the project team understand knowledge gaps about prevention and transmission of the virus. These two qualitative studies will be conducted concurrently and reported to KQED journalists quickly to inform reporting.
Texas Tech researchers will create a virus transmission and prevention knowledge assessment. This assessment will be validated using a national online survey. The project will examine knowledge differences based on, for example, generation and gender. TTU will examine relationships between performance on this assessment and two relevant measures: science curiosity and ordinary science intelligence. The national survey will help identify what knowledge gaps are present in which audiences. Using this information, KQED journalists will develop "explainers" and other news content, to meet audience needs and to fill knowledge gaps.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The goal of this award is to advance understanding of how children's science podcasts can provide families with information to help ease children's anxiety and fears during a pandemic. The project's hypothesis is that through listening to Brains On! coronavirus-related episodes, children will increase their understanding of science concepts related to the pandemic. As they gain this understanding, it is predicted that their overall fear and anxiety about the pandemic will diminish, they will feel empowered to ask pandemic-related questions and will engage in more science- based conversations with their family members. The project will develop three Brains On! podcast episodes focused specifically on the COVID-19 pandemic for kids aged 5 to 12 and their families. The research questions include:
How and to what extent do Brains On!'s coronavirus-based episodes help children and their families understand and talk about science-related pandemic topics? What kind of conversations are sparked by these episodes?
What kinds of questions do children have after listening to the Brains On! coronavirus episodes and what are the reasons for their questions? What can the questions tell us about the impact of listening on kids' science engagement and learning?
What resources do parents need to answer children's questions and help them understand science topics related to the pandemic?
This project is a collaboration between a media producer, Minnesota Public Radio and researchers at The Science Museum of Minnesota. Brains On! already has a large listening audience, with 7 million downloads a year, and more than 200,000 unique listeners a month and these new episodes are likely to increase listenership further. The research findings will be quickly disseminated to a wide range of audiences that can immediately apply the findings to create media and other coronavirus-related educational resources for families.
The PI's prior NSF funded projects have found that previous Brains On! podcasts with a range of STEM content increase the number and sophistication of the science questions children ask and lead to science-based conversations with family members. This project will study the impacts in relation to a singular topic, COVID-19. Three online surveys of Brains On! listeners (families with children ages 5 - 12 years old) will be conducted. The first survey to be conducted as soon as the project begins will focus on parents reflecting on what information is needed at that stage of the pandemic. Two additional listener surveys will occur immediately after new COVID-19 podcast episodes are released. These surveys will ask content-specific questions to understand how well the episode conveys that information to children and their families, what conversations were sparked from the content, and what additional information needs families have. Prior to administering each of the three surveys, video-based think-aloud interviews with 10 families will test and revise survey questions.
Survey participants will be recruited using language in Brains On! episodes, social media, website, and newsletters. A sample size of around 1,000 for each of the surveys is planned (based on a 95% confidence interval and ±3% sampling error). Analyses will include descriptive statistics and thematic coding of open-ended survey questions. Subgroup samples, when large enough will look at differences in responses by demographic variables (e.g. race/ethnicity, household income, highest level of education in the household, an adult in the household with a STEM career, gender of child, geographic location). The researchers and Brains On! staff will work together to identify how the findings can be applied to the development of subsequent coronavirus-related episodes and shared with the ISE field to further support families? education and information needs.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. COVID-19 presents a national threat to the health of children and families, presenting serious implications for the mental and physical health of children. Child development scientists have already warned of increasing stress levels among the U.S. child population, especially those in low-income families of color. In addition, Latino children are disproportionately impoverished, and benefit from culturally relevant information. Parents and caregivers need to be armed with effective science-based strategies to improve child prospects during this global crisis. Harnessing well-established partnership (including with local TV news partners and parent-serving organizations) strengthens the potential for broad impacts on the health and well-being of children and families during the COVID-19 pandemic. As the pandemic persists, widely disseminating accurate research-based strategies to support parents and families, with a focus on low-income Latino parents, is crucial to meeting the needs of the nation's most vulnerable during this global crisis. The award addresses this urgent need by producing research-based news videos on child development for distribution on broadcast television stations that reach low income Latino parents. The videos will communicate research-based recommendations regarding COVID-19 in ways that are relatable to Latino parents and lead to positive parenting during this pandemic. A "how to" video will also be produced showing parents how to implement some of the practices. Project partners include Abriendo Puertas, the largest U.S. parenting program serving low-income Latinos, and Ivanhoe Broadcasting.
Research questions include: 1) What information do parents need (and potentially what misinformation they are being exposed to)? 2) What are they sharing? 3) How does this vary geographically? 4) Can researchers detect differences in public engagement in geographic areas where TV stations air news videos as compared to areas that don't? This project will use data and communication science research strategies (e.g. natural language processing from online sites where parents are asking questions and sharing information) to inform the content of the videos and lead to the adoption of featured behaviors. Data from web searches, public Facebook pages, and Twitter posts will be used to gain a window into parents' main questions and concerns including information regarding hygiene, how to talk about the pandemic without frightening their children, or determining veracity of what they hear and see related to the pandemic.
This organic approach can detect concerns that parents may be unlikely to ask doctors or discuss in focus groups. Methodologically, the researchers will accomplish this by natural language analysis of the topics that parents raise; the words and phrases they use to talk about specific content; and any references to external sources of information. Where possible, the researchers will segment this analysis by geography to see if there are geographical differences in information needs and discourse. A research brief will share new knowledge gained with the field on how to respond to national emergencies, such as the COVID-19 pandemic, using local TV news and reinforcement of messages across contexts. The findings from this award will provide a knowledge base that can be utilized to better inform responses to national emergencies in the future. By broadly disseminating these findings through a research brief, the project?s innovative research will advance the field of communication science.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The public must be made aware in a clear, responsible way about the role of science to help bring this pandemic under control and prevent future outbreaks. This project will allow the NewsHour to go beyond their daily reporting of the medical information about the pandemic, to inform the public about the difference scientific research/ research conducted by scientists and medical professionals can make in attacking such a dire threat. The PBS NewsHour has the capability to quickly mobilize its science journalists and national distribution infrastructure to produce at least six broadcast segments and additional digital materials reporting on this on-going scientific work. They will interview scientists, researchers and experts in genomic analysis, computer tracking, vaccine production, and social epidemiology showing what they are doing to test, treat, track and stop the spread of COVID-19, to create vaccines that may prevent further transmission, and to measure the social impact of the disease. These segments will be broadcast nationwide on local PBS stations and distributed on their website, YouTube, and social media channels. Viewership of the NewsHour is extensive reaching 2.5 million people nightly via broadcast and almost 33 million YouTube views per quarter. During a recent quarter, they reached 72.6 million on Facebook and garnered 86.8 million Twitter impressions.
The research team, Knology, will conduct a study to assess 1) where US adults are primarily getting information about COVID-19; 2) their perception of personal and public responsibility; 3) behaviors they have taken and/or plan to take, and when; 4) their social values. Knology will develop a survey instrument with adopted items and modules used in prior collaborations to develop a baseline understanding of the relationship between news consumption and attitudes about COVID-19 risk. The survey will be hosted using Qualtrics. Survey data will be gathered from a representative sample of US adults (N = 1000) recruited using the online software system, Prolific. A recent PBS NewsHour/NPR/Marist poll will be used as a baseline. Once potentially identifying information like demographics are aggregated, these formative data and topline results will be shared openly through the Knology website to support other researchers and journalists.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
DATE:
TEAM MEMBERS:
Jean Hiebert LarsonChandra LewisCorynn Del Core
NOVA Wonders is a multi-platform media project from the producers of NOVA exploring the biggest questions on the frontiers of science. From the mysteries of astrophysics to the secrets of the body to the challenges of inventing technologies that could rival—and even surpass—the abilities of the human mind. With content delivered across broadcast, digital and social platforms, the project’s total video content was viewed approximately 17 million times, reaching a range of audiences. The centerpiece was a six-part PBS series which premiered on April 25, 2018, hosted by a team of young
In 2017, PBS NewsHour produced one of their most complex transmedia series to date. #AmericaAddicted, which focused on the opioid crisis facing communities around the U.S., included 14 broadcast reports, 10 articles on the NewsHour site, four livestreams, three Twitter chats, and more than 200 associated videos and posts on over half a dozen platforms. The different reports take a wide range of perspectives and focus on different aspects of this crisis. Each report is embedded in dense networks of content, with a variety of entry points for audience members, that tell a single overarching
In October 2017, the PBS NewsHour team produced a week and a half of opioid-related content, including several online explainers, which presented the opportunity for a natural experiment for the Experiments in Transmedia project.
Knology (formerly New Knowledge Organization Ltd.) conducted a two-wave research study to advance understanding of the youth audience’s knowledge and news consumption on the topic.
The first wave of the study, conducted in September 2017, provides a baseline. The content aired in October 2017, and the second wave of the study, conducted in November 2017, asked a
YR Media (formerly Youth Radio) engages young people in digital media production that combines journalism, design, data, and coding. With support from the National Science Foundation (NSF), YR Media collaborated with the Massachusetts Institute of Technology’s App Inventor to launch WAVES — A STEM-Powered Youth News Network for the Nation. This three-year initiative expanded YR Media’s model of informal STEM education through the launch of a national platform that utilizes STEM-powered tools to create and distribute news stories, mobile apps, and digital interactives.
Rockman et al, an
This document contains a description and summaritve evaluation information for the TV Weathercasters and Climate Education award, including impacts of the program on television weathercasters and on their public audiences. The project team documented substantial increases in both the science-based views and climate reporting practices of TV weathercasters. They also found that viewers appreciated climate reporting by local TV weathercasters, feeling that it provided them with a helpful local perspective on a global problem.
Seeking to use narrative as a vehicle for getting more young people interested in STEM, the National Science Foundation supported a WETA/PBS NewsHour initiative to adapt their Student Reporting Labs (SRL) curriculum to feature a focus on STEM content in 2015. NewsHour selected Knology to run a four-year evaluation of the project from 2015 to 2019. Building on earlier research about student-led science journalism (e.g. Polman & Hope, 2014; Nicholas, 2017), this project suggests that having students develop and produce narratives about complex STEM topics may make these topics far less
The independent evaluation firm, Knight Williams, Inc., developed a two-part post-program survey to gather information about the Year 1 SciGirls CONNECT2 outreach programs conducted by 14 partner organizations. The evaluation aimed for one educator from each organization to complete Part 1 of the survey, which consisted of program reporting questions. In all, one educator from 13 partner organizations completed Part 1, for a response rate of 93%. Part 2 of the survey asked for program reflections, with a focus on perceived program goals, impacts, highlights, and challenges. Given the