The Chedd-Angier Production Company is requesting support for the long-standing, highly acclaimed PBS series, "Scientific American Frontiers," now in its 13th season. Alan Alda hosts the program. NSF funds will leverage existing PBS support and expand the series from five to six programs and increase the scope and depth of the science covered in each program. Topics in the new season cover a broad range of disciplines including cutting edge scientific efforts in cosmology, anthropology, global warming, brain research, obesity and weight loss, and hydrogen fuel cell research. The funds will also be used to expand the "Frontiers" web site and raise the visibility of the program by enhancing the promotional campaign. These efforts will aim to improve the value of the series to science teachers as well as to the general audience. Formative evaluation will be undertaken by Multimedia Research; summative evaluation, by Knight-Williams Research Communications.
This project will create a series of half hour radio programs that will educate audiences about the environment and traditions of the northern Polar Region. Each radio program will be recorded in the wilds of Alaska and northern Canada during close contact with nature providing a direct authentic experience. Cultural anthropologist and author, Dr. Richard Nelson will host the programs on topics such as wildlife, ecosystems, weather and climate, glaciology, communities and land, and indigenous traditions. Distributors of the programs include the Alaska Public Radio Network, the Australian Broadcasting Corporation, and inserts in NPR's Living on Earth.
The ETV Endowment of South Carolina, in an international co-production with Channel Four, London, will produce, promote and distribute a PBS television series "Spaceship Earth", consisting of ten 30 minute programs and an accompanying book on world geography, presented from the perspective of a global understanding of planet Earth. Geography will be viewed as an integrating science, treating physical, biological, and cultural components as interrelated parts of a whole. The series will present a satellite's eye view of the earth, utilizing the best available imagery from satellite, photographic coverage, maps, animation, and computer generated imagery. Program topics will include global systems and remote sensing, patterns of settlement, geologic processes, local impacts of global markets, climatic zones and climatic changes, oceans of the world, rivers and lakes, forests of the world, feast or famine, and ethnicity and technology. The Producers, Nigel Calder and Nicholas Barton, are experienced writers and producers of science book and films. They will be supported by an internationally recognized team of senior consultants and advisors. SPACESHIP EARTH will be complemented by educational materials packages for wide use in formal and informal settings, and U.S. precollege teachers will have unlimited three year off air tape and reuse rights to the series. This series promises to be an engaging and fresh approach to science through global views of geography, with substantial appeal to educators and schools as well as at home viewers. NSF's contribution will be 13% of the total.
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TEAM MEMBERS:
Ruth SproatNigel CalderNicholas Barton
Screenscope, Inc., is producing three programs in the PBS series, "Journey to Planet Earth." The series has the goal of helping the general public understand and cope with the difficulties of developing a global agenda that addresses the environmental concerns of the next millennium. The series will examine the earth using the latest satellite imagery as well as from providing a more closeup view through the eyes of people who inhabit the many different regions of the world. It will use intimate personal portraits to show how people's every day lives are affected by both local and global environmental pressures. The series will link the sciences with economics, politics, geography, and history. Each episode will feature four to five related stories and case studies selected from different geographic regions and about people from different ethnic and cultural backgrounds. The television series will be supported by an informal, community-based outreach program in science museums and neighborhood centers, activity kits and teaching guides, interactive workshops on the World Wide Web, and strategic partnerships with environmental organizations to raise public awareness of the series and the outreach activities. The Co-PIs and producers of the television series are Marilyn and Hal Weiner. They will work closely with a group of advisors including: Chet Cooper, Battelle/Pacific Northwest National Laboratory; Edward Frieman, Director Emeritus of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, United Nations Development Programme; Tom Lovejoy, Counselor to the Secretary for Biodiversity and Environmental Affairs, Smithsonian Institution; Per Pinstrup-Andersen, International Food Policy Research Institute; and Maurice Strong, Chairman of the Earth Council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. In addition, each episode will have two research scientists who are experts on specific disciplines being featured. Outreach will be developed in association with the Chicago Academy of Sciences.
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This media and research project will inform adult audiences about the discoveries of NSF funded Social, Behavioral, and Economic (SBE) scientists that are dramatically re-shaping fields as diverse as economics, marketing, medicine and government. Four primetime PBS specials hosted by science reporter, Miles O'Brien, will be produced featuring leading SBE scientists and vetted for inclusion by a panel of expert advisors including Baruch Fischhoff of Carnegie Mellon and Robert Kurzban of the University of Pennsylvania. A key innovation in the project is a participatory research strategy that will enable the public to take part directly in scientific behavioral research and discover what their participation has revealed about their own lives. Built around YouTube features, Facebook, and online games it will build on the public's interest in learning about themselves and others via social media supported by scientific research. The project collaborators include the media company, Oregon Public Broadcasting, and researchers at Carnegie Mellon, University of Pennsylvania, Yale University, and Chapman University. This project is unique in its strategy for combining broadcast television programs focusing on Social, Behavioral, and Economics research with a participatory research component that engages audiences in scientific studies that are personally relevant. It will fill an important niche in the informal learning research literature and has the potential to impact media practice that continues to evolve incorporating new online social media tools. RMC will conduct formative evaluation to help inform the project deliverables, a summative evaluation of the project, and an experimental research study in Year 3 of the project. The research study is based on the hypothesis that those participants assigned to watch the entire television series and engage in all participatory research activities will experience the greatest gains in STEM interest and engagement as compared to those who only have limited exposure. Research participants will be randomly assigned to the control group (no services) or one of the three treatment conditions: view TV only; engage in participatory website only; or both. Pre-tests and posttests and statistical tools will be used to compare changes. Sub-studies will examine dosage levels and effectiveness in engaging those who have not previously been interested in STEM.
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This project will study why (or why not) young career adults, aged 18-35 engage with the PBS NewsHour science content via broadcast and/or online avenues to advance their STEM knowledge and skills. This age group has shifted away from viewing traditional broadcast news media and increasingly looks to social media channels for science content. Multiple layers of STEM digital content delivered across multiple platforms (including social media) will be used to identify the attributes that engage and motivate these 18-35 year olds. Deliverables include 12 broadcast segments each year with STEM research coverage and a range of transmedia efforts (e.g. additional formats distributed via Instagram, Vine, YouTube, etc.) for testing with the target audience. A complementary component of the project will be an apprenticeship program in which each year five college age students from journalism schools join the professional reporters at the NewsHour to produce STEM content using new and innovative strategies engage to 18-35 year olds. The PBS NewsHour broadcast is currently viewed by 1.4 million adults each night and the website has 2.6 million unique visitors each month. The research will attempt to define the learning ecologies of 18-35 year olds using psychographic profiles and case studies to illustrate the range of science learners including those in underrepresented groups. The first research component uses a quantitative approach to assess the reaction of the early career adults to the 12 STEM broadcast segments in their original form and after repackaging for social media. A control group audience will watch the original broadcast of each STEM segment and respond to an online questionnaire that will establish how viewers use and/or pass on STEM content and to whom. The test audience will view the content that has been repackaged and presented on a different media platform responding to the same online questionnaire and allowing comparisons of the two groups. The second research component will focus on the college-age journalism apprentices and use participatory action research. The apprentices will collect data about their experiences and reflect on their contributions to STEM reporting. The third research component will be an ethnographic study of the post-production and editorial teams at the PBS NewsHour using focus groups to elicit feedback and evaluate their metacognitive thinking about how to produce stories for early career adults. Data will be collected and analyzed from three groups: early career adults 18-35 years of age; journalism apprentices; and the PBS NewsHour editorial teams. Overall the research will provide new knowledge about producing and distributing digital STEM media that engages and impacts early career adults.
The goal of "Communicating STEM -- Applying the Science of Science Communication to Natural History Media Products in Development/Production" is to bring standard methodology for media product development/production into better alignment with evidence-based best practices for science communication. Presentations in the professional development science strand at the Jackson Hole Wildlife Film Festival (JHWFF) conference will be curated to demonstrate how adhering to research-based communication strategies has been proven to increase knowledge retention in a lay audience and decrease instances of audience bias. The strand will present emerging methods for assessing media impact beyond simply the number of viewers, as well as in depth case studies examining evidence for measurable benefits to adopting science communication strategies. By establishing an international cohort of interdisciplinary professionals, and by recruiting ongoing engagement through dissemination of project deliverables through partner organizations and university programs, JHWFF will increase opportunities for cross-industry collaboration and provide media producers, STEM professionals and science communication experts with the resources and network necessary for informed, effective public outreach through natural history and science media products. This conference strand is funded by the Advancing Informal STEM Learning program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. Jackson Hole Wildlife Film Festival (JHWFF) is a premier international industry conference for natural history media professionals. This project will establish a cross-industry, interdisciplinary professional development science strand in the upcoming 2015 JHWFF conference. The goal is to advance interdisciplinary collaborations between STEM professionals, science communication experts, media producers, and students/early career professionals. The strand will explore examples of successful science/media collaborations, and increase discourse on best practices for public engagement at the intersection of STEM research, empirically-proven communication methods, and media content for diverse audiences. The project is divided into two phases: Phase I involves the work at the conference; Phase II will provide free online access to edited videos of program sessions made broadly available through partner organizations and institutions, and promoted via social networking, cohort groups, and online blogs. The collaborating organizations (American Association for the Advancement of Science, LifeOnTERRA, and Participant Media), complemented by a broad group of expert advisors, will extend the capacity of the project, facilitate access to stakeholders, and recruit broader participation in both phases of the project. Dr. Louis Nadelson, Director of the Center for the School of the Future at Utah State University, will conduct external evaluation.
The Kitchen Sisters will support the production of Hidden Kitchens World, a new multimedia series that explores life and culture through food across the globe. Inspired by the original NEH-funded NPR Hidden Kitchens series, this new on-air and online collaboration will feature stories exploring what people eat and grow, how food marks our sameness and differences, and how food culture adapts in the face of globalization, socioeconomic conditions and environmental changes. Each story will include perspectives from scholars, as well as video, music, photographs, curriculum and links to a curated library of resources relating to the themes raised within the stories. Funding from the NEH will help produce a multi-faced project featuring 8 stories on NPR, 1 hour-long radio specials distributed nationwide, 8 podcasts, research and development of a smart phone app, and a collaborative, humanities-rich website with audio, video, recipes, images and writings from around the world.
This feature documentary will join film to humanities scholarship in investigating the historical production of nuclear waste, the present character of communities living with that waste, and the combined efforts of sociologists, anthropologists, writers, and scientists to imagine how to guard this material into the 10,000-year future. Drawing on important work in environmental (land) history, ethics, and politics, as well as work on the cultural anthropology of the nuclear world, the film “Containment” examines how the Cold War transformed the American landscape, how nuclear waste compels us today—in lands across the United States and beyond—to examine our most basic views about the control and ethics of land use, and how 24,000-year half-life of plutonium pushed scientists and humanists into the Congressionally-demanded business of imagining a ten-thousand year human future in order to mark and isolate nuclear waste.