This project will produce a four-part mini-series on African American Language (AAL) designed for television broadcast as well as for formal and informal public educational distribution. This mini-series addresses the social, cultural, and educational issues related to the most prominent, the most controversial, and the most misunderstood dialect in the history of American English--African American Language. Dialect prejudice, linguistic profiling, and language-based discrimination continue to be "so commonly accepted, so widely perceived as appropriate, that it must be seen as the last back door to discrimination. And the door is still wide open" (Lippi-Green 2012:73). By presenting the history, development, diversity, and symbolic role of language in the lives of African Americans, this documentary series helps to counteract the persistent misinformation and misinterpretation circulated about the language of African Americans. The series builds on the popular public reception to the one-hour documentary, Talking Black in America: The Story of African American Language, and includes the following episodes: 1) the historical and contemporary development of African American Language; 2) the diversity of language use among African Americans based on region, age, status, education, and style; 3) the use of language in expressive performance, including preaching, comedy, music, hip hop, spoken word, and other expressive genres; and 4) the role of language differences in educational achievement. A website accompanying the series will include a variety of educational resources, including streaming, discursive chapters with integrated vignettes from the episodes, additional commentary and background, activities, and discussion questions for each episode, with further online materials for education. The documentary and accompanying activities constitute an important milestone in the effort to educate the public about language diversity in American society.
No dialect in the history of American English has been more prominent, more controversial, and more misunderstood than African American Language, and dialect prejudice, linguistic profiling, and language discrimination still intensely affect speakers of this variety. By presenting the history, development, diversity, and symbolic role of language in the lives of African Americans, this documentary series will help to counteract the persistent misinformation circulated about African American Language. This series and the accompanying online materials offer an important milestone in the effort to educate the public about language diversity that can help to reduce linguistic discrimination in American society.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This project will study why (or why not) young career adults, aged 18-35 engage with the PBS NewsHour science content via broadcast and/or online avenues to advance their STEM knowledge and skills. This age group has shifted away from viewing traditional broadcast news media and increasingly looks to social media channels for science content. Multiple layers of STEM digital content delivered across multiple platforms (including social media) will be used to identify the attributes that engage and motivate these 18-35 year olds. Deliverables include 12 broadcast segments each year with STEM research coverage and a range of transmedia efforts (e.g. additional formats distributed via Instagram, Vine, YouTube, etc.) for testing with the target audience. A complementary component of the project will be an apprenticeship program in which each year five college age students from journalism schools join the professional reporters at the NewsHour to produce STEM content using new and innovative strategies engage to 18-35 year olds. The PBS NewsHour broadcast is currently viewed by 1.4 million adults each night and the website has 2.6 million unique visitors each month. The research will attempt to define the learning ecologies of 18-35 year olds using psychographic profiles and case studies to illustrate the range of science learners including those in underrepresented groups. The first research component uses a quantitative approach to assess the reaction of the early career adults to the 12 STEM broadcast segments in their original form and after repackaging for social media. A control group audience will watch the original broadcast of each STEM segment and respond to an online questionnaire that will establish how viewers use and/or pass on STEM content and to whom. The test audience will view the content that has been repackaged and presented on a different media platform responding to the same online questionnaire and allowing comparisons of the two groups. The second research component will focus on the college-age journalism apprentices and use participatory action research. The apprentices will collect data about their experiences and reflect on their contributions to STEM reporting. The third research component will be an ethnographic study of the post-production and editorial teams at the PBS NewsHour using focus groups to elicit feedback and evaluate their metacognitive thinking about how to produce stories for early career adults. Data will be collected and analyzed from three groups: early career adults 18-35 years of age; journalism apprentices; and the PBS NewsHour editorial teams. Overall the research will provide new knowledge about producing and distributing digital STEM media that engages and impacts early career adults.