Computational social science represents an interdisciplinary approach to the study of reality based on advanced computer tools. From economics to political science, from journalism to sociology, digital approaches and techniques for the analysis and management of large quantities of data have now been adopted in several disciplines. The papers in this JCOM commentary focus on the use of such approaches and techniques in the research on science communication. As the papers point out, the most significant advantages of a computational approach in this sector include the chance to open up a range
Child Trends is a nonprofit organization focused on improving the lives of children and their families by conducting research and sharing the resulting knowledge with practitioners and the public. In this project, Child Trends will conduct research and development to launch a Child Trends News Service aimed at providing news reports that feature social science child-centric research. The resulting work is designed to improve outcomes for at-risk children, particularly Latinos, the largest and fastest-growing minority group among U.S. children. Working with a professional news syndication company, the Child Trends News Service will produce engaging reports for key news media outlets that feature the latest actionable social science research related to behaviors that help mitigate negative child outcomes associated with poverty, lack of education, violence, among other challenges. Child Trends will draw attention to the reports through social media and outreach to stakeholders. By airing these reports on local television news programs in English and Spanish, millions of people will have greater access to this information. This is early R&D work to demonstrate that local television stations will air these stories and to examine the audience impact—how does accessing this social science research through preferred media channels influence news audiences’ knowledge and attitudes toward specific social science research? The study will also delve deeper to better understand how news might, or might not, motivate behavioral change. The study will provide valuable lessons to the informal science education and the STEM communication science field.
The overarching aim of this project is to use commercial news to reach populations, especially Latinos, who have historically been underrepresented in science, technology, engineering and math (STEM) education and careers. The goals of the project are to:
* Leverage mass media news outlets to effectively communicate developments in social science research on child well-being and development to Latino audiences.
* Advance the field of informal STEM learning by exploring how the public interacts with actionable social science child research.
* Expand the reach and application of the news products through strategic collaborations with provider organizations serving at-risk Latino families; the child research and STEM fields; and other organizations working on Latino family issues.
Activities include the development and formative testing of the news service, the qualitative and quantitative testing of the news service's impact on audiences, and evaluation of the implementation of the project's components. The quantitative research, using a control group and treatment group, will work to establish preliminary evidence that the Child Trends News Service will result in changes in viewers' knowledge, attitudes, and intent to adopt behaviors related to child-centric social science research. The Child Trends' project team will be informed by an Advisory Board and Technical Working Group as well by working closely with Abriendo Puertas, the largest U.S. parenting education program for low-income Latino parents. Child Trends will partner with Ivanhoe Broadcast News to produce and distribute the materials. Group I&I Consultancy will evaluate the project. In year-two, Child Trends will produce a research brief on lessons learned and research outcome measures. The proposed research and development will be conducted over a two-year period; findings will inform ongoing service and additional research.
This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This media and research project will inform adult audiences about the discoveries of NSF funded Social, Behavioral, and Economic (SBE) scientists that are dramatically re-shaping fields as diverse as economics, marketing, medicine and government. Four primetime PBS specials hosted by science reporter, Miles O'Brien, will be produced featuring leading SBE scientists and vetted for inclusion by a panel of expert advisors including Baruch Fischhoff of Carnegie Mellon and Robert Kurzban of the University of Pennsylvania. A key innovation in the project is a participatory research strategy that will enable the public to take part directly in scientific behavioral research and discover what their participation has revealed about their own lives. Built around YouTube features, Facebook, and online games it will build on the public's interest in learning about themselves and others via social media supported by scientific research. The project collaborators include the media company, Oregon Public Broadcasting, and researchers at Carnegie Mellon, University of Pennsylvania, Yale University, and Chapman University. This project is unique in its strategy for combining broadcast television programs focusing on Social, Behavioral, and Economics research with a participatory research component that engages audiences in scientific studies that are personally relevant. It will fill an important niche in the informal learning research literature and has the potential to impact media practice that continues to evolve incorporating new online social media tools. RMC will conduct formative evaluation to help inform the project deliverables, a summative evaluation of the project, and an experimental research study in Year 3 of the project. The research study is based on the hypothesis that those participants assigned to watch the entire television series and engage in all participatory research activities will experience the greatest gains in STEM interest and engagement as compared to those who only have limited exposure. Research participants will be randomly assigned to the control group (no services) or one of the three treatment conditions: view TV only; engage in participatory website only; or both. Pre-tests and posttests and statistical tools will be used to compare changes. Sub-studies will examine dosage levels and effectiveness in engaging those who have not previously been interested in STEM.
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This project will study why (or why not) young career adults, aged 18-35 engage with the PBS NewsHour science content via broadcast and/or online avenues to advance their STEM knowledge and skills. This age group has shifted away from viewing traditional broadcast news media and increasingly looks to social media channels for science content. Multiple layers of STEM digital content delivered across multiple platforms (including social media) will be used to identify the attributes that engage and motivate these 18-35 year olds. Deliverables include 12 broadcast segments each year with STEM research coverage and a range of transmedia efforts (e.g. additional formats distributed via Instagram, Vine, YouTube, etc.) for testing with the target audience. A complementary component of the project will be an apprenticeship program in which each year five college age students from journalism schools join the professional reporters at the NewsHour to produce STEM content using new and innovative strategies engage to 18-35 year olds. The PBS NewsHour broadcast is currently viewed by 1.4 million adults each night and the website has 2.6 million unique visitors each month. The research will attempt to define the learning ecologies of 18-35 year olds using psychographic profiles and case studies to illustrate the range of science learners including those in underrepresented groups. The first research component uses a quantitative approach to assess the reaction of the early career adults to the 12 STEM broadcast segments in their original form and after repackaging for social media. A control group audience will watch the original broadcast of each STEM segment and respond to an online questionnaire that will establish how viewers use and/or pass on STEM content and to whom. The test audience will view the content that has been repackaged and presented on a different media platform responding to the same online questionnaire and allowing comparisons of the two groups. The second research component will focus on the college-age journalism apprentices and use participatory action research. The apprentices will collect data about their experiences and reflect on their contributions to STEM reporting. The third research component will be an ethnographic study of the post-production and editorial teams at the PBS NewsHour using focus groups to elicit feedback and evaluate their metacognitive thinking about how to produce stories for early career adults. Data will be collected and analyzed from three groups: early career adults 18-35 years of age; journalism apprentices; and the PBS NewsHour editorial teams. Overall the research will provide new knowledge about producing and distributing digital STEM media that engages and impacts early career adults.