Goodman Research Group, Inc. (GRG) is serving as the external evaluator of the NSF-funded Science Festival Alliance (SFA), a collaborative started by the University of California San Diego, the MIT Museum (Cambridge), the University of California San Francisco, and The Franklin Institute (Philadelphia). The early focus of the SFA has been on helping establish and sustain science festivals in each of these four cities. The Alliance's long-term goal is to facilitate the creation of a growing network of festivals and a community of science festival practitioners. This report focuses on the
Goodman Research Group, Inc. (GRG) is serving as the external evaluator of the three-year, NSF-funded Science Festival Alliance (SFA) project with this report summarizing results from the first year of the project. First year data collection was completed in June 2010. It included: Surveys of 1,411 San Diego Science Festival (SDSF) and 1,054 Cambridge Science Festival (CSF) attendees; End-of-year focus groups with each of the festival (SDSF and CSF) team leaders; and An online survey of 11 principal Alliance team members. The report is organized around four key questions: 1. Who participated
The Institute for Learning Innovation, in collaboration with Mary Miss Studio and the Institute for Urban Design, is conducting an exploratory research and development project on sustainable practices related to the built infrastructure of New York City. The work will (1) pilot test and study new interpretive strategies for urban "place-based" public learning experiences that focus pedestrians' attention on a city's ecology and existing built sustainability infrastructure; (2) engage urban design professionals and STEM researchers to explore how these new strategies have the potential to transform how urban design fields inform, dialog and interact with the public about sustainable urban design and planning; and (3) assess the effectiveness of these public interpretation programs on STEM learning beyond traditional Informal Science Learning Environments (ISEs) such as science museums. Project participants also include faculty from the City College of NY Graduate Program in Urban Design, STEM faculty from Columbia University, and staff of the Provisions Library in Washington, D.C. The project is an early phase of the "City as Living Laboratory" initiative that can leverage the Rockefeller Foundation-funded Urban Design Week program in New York City scheduled to occur September 15 - 20, 2011. This request to NSF adds an additional track to the process to specifically focus on STEM learning and urban sustainability. From the promotional materials: "The Institute for Urban Design is currently preparing for the first annual Urban Design Week, a public festival created to engage New Yorkers in the fascinating and complex issues of the public realm and celebrate the city's exceptional urbanity. Through a rich roster of charettes, summits, installations, film screenings, exhibitions, and tours, Urban Design Week will draw in citizens from every borough and walk of life and highlight the idea that cities are made by collective effort, and that each of us can be a part of that great endeavor." The project goal is to generate new models for public engagement with science in the city environment and to explore how urban designers and planners, as they design for sustainability, can more effectively collaborate with STEM researchers and with the public. The project has both research and programmatic deliverables. Research activities include: Public Audiences: observational study of pedestrians in the installation environment; intercept surveys of the public about their experiences with the streetscape installations. Professional Audiences: pre-installation surveys on the role of public space science interpretation for altering public discourse about urban planning and sustainable cities; focus group assessment of professionals' experiences with observing public interactions with the installations; online delayed- post experience survey on learning outcomes in terms of knowledge, attitude, motivation and anticipated impacts on professional practices; analysis of blog postings and public media surrounding the installation; survey of attendees at an ISE forum on the project, its goals, outcomes and potential for future developments. Programmatic deliverables include: a workshop that engages urban design students in the development of experimental streetscape installations; a pilot installation on streets in the City College of NY (consistent with approvals already received by NYC Dept. of Transportation); a City as Living Laboratory art-science workshop for Urban Design Week professionals to highlight possible benefits of inter-disciplinary collaboration; a panel discussion around new forms of citizen engagement through a "city as a science learning environment"; a forum specifically for ISE professionals to explore the research findings and potential for use as a strategy to increase science learning in city places.
This project is designed to bridge the "public understanding of science" radio model with a "public engagement with science" approach using a new public media tool - the "Public Insight Network". Radiolab, an innovative hour-long radio program has developed a highly innovative and successful format over the past 5 years that fosters interest and understanding in STEM based on audiences' natural curiosity. It has exposed non-science attentive listeners to transformative STEM concepts such as Stochasticity (physics, statistics, neuroscience), Musical Language (behavioral science, neurology, acoustics) and Space (mathematics, astronomy, technology, engineering). This project will expand the model using innovative online strategies that will connect listeners with working scientists, with each other and with the Radiolab hosts. This new model is grounded in the direct interaction of audiences and scientists which positions listeners as active creators and curators of content rather than passive recipients. The target audience is young adults 18 years old and above. Key organizational partners are The Public Insight Network (and their affiliation with the National Academies of Science), American Public Media, the Borough of Manhattan Community College and Brooklyn College. Project deliverables include 30 hour-long Radiolab programs for broadcast on public radio stations; interactive, user generated articles for the web site; live online chats, engagement "apps" for mobile smart phones; and live events at college campuses and science centers. In addition, the project will implement a mentorship program to train college-aged underrepresented students that have demonstrated an interest in science and/or science journalism. Formative evaluation will gather actionable information from audiences and scientists than can inform the design of the deliverables.The summative evaluation will assess the success of the strategy for engaging audiences in ongoing science learning. Audiences are projected to increase from the current base of 1 million radio listeners per season and 2 million podcast downloads per month. The intended learning outcomes for the audience include their gaining greater knowledge and exposure to current scientific research, and increased engagement by becoming participatory learners through online interactions with science professionals and other listeners.
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TEAM MEMBERS:
Ellen HorneJad AbumradRobert KrulwichSoren Wheeler
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
WGBH is producing Seasons II and III of ZOOM, a television series featuring kids that gives viewers in the 8- to 11-year-old range a chance to explore, experiment, and share their creativity with the world. Each season would consist of 40, daily, half-hour shows -- each including a number of science and/or mathematics segments. A unique aspect of ZOOM is that every idea and activity on the show comes from a child who writes or e-mails the show and who is credited on-air for his or her contribution. Production staff and a working group of advisors with expertise in science and math education take these raw ideas and develop them into program segments and outreach projects designed to encourage "habits of mind" -- a set of problem-solving skills and dispositions toward science and math that has been developed in concert with the advisors. Three over-arching science and math-based themes also guide the way science and math are presented over the course of a season. Outreach for Seasons II and III will build on the solid base of outreach developed for Season I, and will consist of: ZOOMerang: Every child who communicates with ZOOM will get something back such as a compilation of science and math activities, jokes, poems, recipes and a series update. ClubZOOM: A set of standards-based science and math activities will be developed along with guidance for how to create after-school clubs. This effort will be pilot tested at 20 sites. ZOOMzones: These are areas in science-technology centers and museums that are devoted to ZOOM and include opportunities for youth and families to interact with science and math content featured on ZOOM. Ten pilot ZOOMzone sites were developed for Season I (from 80 applications). The number of ZOOMzones will be increased and continuing support will be offered to existing sites during Seasons II and III. ZOOMdays: During Season III, WGBH will develop ZOOMdays at shopping malls to reach youth who may not have access to ZOOMzones or ClubZOOM. ZOOMweb site: This web site provides an outreach extension to the TV series by collecting and sharing submissions; illustrating and producing science and math activities; creating a ZOOM community; providing research links to other sites; and aiding adults who are interested in furthering ZOOM's science and math activities in their homes, classrooms, museums and after-school programs.
This planning grant deals with helping people in a flood prone area, Lehigh Valley, understand climate change and the impacts it can have on their livelihood. Through a series of town hall type meetings and distributed materials, the Nurture Nature Foundation and scientists will provide perspective on climate change and options now available to them. The target audience will range from teenagers to adults. During these discussions STEM concepts shall be integrated into the materials. An important aspect of this planning project is devising strategies for interactions with the local groups in meetings and for effective displays and exhibits that not only address the flooding/climate change issues but also reflect the STEM principles and concepts that are involved.
Building Demand for Math Literacy is a comprehensive project designed to increase arithmetic and algebraic mathematical competency among underserved youth, as well as high school and college students trained as Math Literacy Workers. This project builds on the success of the nationally renowned Algebra Project that is designed to foster mathematics achievement among inner city youth. Math Literacy Workers will deliver after school activities to African-American and Hispanic youth in grades 3-6. In addition to offering weekly math literacy workshops, Math Literacy Workers will also develop and implement Community Events for Mathematics Literacy and activities for families in the following cities: Boston, MA; Chicago, IL; Jackson, MS; Miami, FL; Yuma, AZ; New Orleans, LA; San Francisco, CA and Newark, DE. The strategic impact will be demonstrated in the knowledge gained about the impact of diverse learning environments on mathematics literacy, effective strategies for family support of math learning, and the impact of culturally relevant software. Collaborators include the Algebra Project, the TIZ Media Foundation, and the Illinois Institute of Technology, as well as a host of community-based and educational partners. The project deliverables consist of a corps of trained Math Literacy Workers, workshops for youth, training materials and multimedia learning modules. It is anticipated this project will impact over 4,000 youth in grades 3-6, 700 high school and college students, and almost 4,000 family and community participants.
Amusement parks offer rich possibilities for physics learning, through observations and experiments that illustrate important physical principles and often involve the whole body. Amusement parks are also among the most popular school excursions, but very often the learning possibilities are underused. In this work we have studied different teacher roles and discuss how universities, parks or event managers can encourage and support teachers and schools in their efforts to make amusement park visits true learning experiences for their students.
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TEAM MEMBERS:
National Resource Center for Physics EducationAnn-Marie PendrillCecilia KozmaAndreas Theve