Small Matters is a scientific storytelling project in response to a supplemental funding opportunity designed to pair an NSF Center for Chemical Innovation with an Informal Science Education organization. Meisa Salaita, Director for Education & Outreach for the Center for Chemical Evolution, and Ari Daniel, independent radio and multimedia producer and science journalist, collaborated on this project designed to increase chemical literacy in the general public and promote partnerships between scientists and informal science educators. In the tradition of folklore, educators have used storytelling to stimulate students’ critical thinking skills across and within disciplines, demonstrating an improvement in comprehension and logical thinking, enhancing memory, and creating a motivation and enthusiasm for learning. Within science, storytelling allows learners to experience the how of scientific inquiry, including the intellectual and human struggles of the scientists who are making discoveries. Accordingly, our project uses multimedia and live performance to engage the public in learning about chemistry through storytelling. We have developed a series audio pieces entitled Small Matters aimed at enriching public science literacy, namely within the chemical sciences. The format of these pieces includes standard public radio narrative style, short scientist-narrated nuggets, and imaginative sonic explorations of key chemistry concepts. The stories have been disseminated through a variety of broadcast media connections, including "Living on Earth" and local Atlanta public radio station WABE. In addition to the audio-based science journalism pieces that we have been producing, we have taken the stories we uncovered and brought them to live audiences, integrating chemistry, journalism, and the arts to create a human connection between our scientists and the public. The radio pieces were woven in with performances of poetry, comedy and satire in collaboration with literary performing arts group The Encyclopedia Show to create a live variety show (May 2013). In addition, scientists identified through our production of Small Matters were trained in storytelling techniques and brought together for an evening of live storytelling in Atlanta with The Story Collider (March 2014).
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NSF/NASA Center for Chemical EvolutionMeisa Salaita
Goodman Research Group, Inc. (GRG) conducted a summative evaluation of the second season of NOVA scienceNOW, the PBS series that explores cutting-edge scientific and technological innovation in real time. (GRG also served as the external evaluator for NOVA scienceNOW during Season One). In addition to the television series, WGBH-TV developed a companion website, a series of high school classroom activities, and a Science Cafe outreach initiative, designed to discuss, in non-academic environments, the latest developments in science. The Season Two evaluation included: 1) a viewer study
Goodman Research Group, Inc. (GRG) conducted a summative evaluation of the first season of NOVA scienceNOW, the PBS series that explores cutting-edge scientific and technological innovation in real time. The evaluation included two primary components: 1) an evaluation of the television series, and 2) an evaluation of the outreach, which consisted of a companion website and a series of Science Cafes hosted around the country. GRG's evaluation was designed to assess the project's effectiveness in meeting its overall goal of engaging a variety of audiences more deeply with scientific research in
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
WGBH is producing Seasons II and III of ZOOM, a television series featuring kids that gives viewers in the 8- to 11-year-old range a chance to explore, experiment, and share their creativity with the world. Each season would consist of 40, daily, half-hour shows -- each including a number of science and/or mathematics segments. A unique aspect of ZOOM is that every idea and activity on the show comes from a child who writes or e-mails the show and who is credited on-air for his or her contribution. Production staff and a working group of advisors with expertise in science and math education take these raw ideas and develop them into program segments and outreach projects designed to encourage "habits of mind" -- a set of problem-solving skills and dispositions toward science and math that has been developed in concert with the advisors. Three over-arching science and math-based themes also guide the way science and math are presented over the course of a season. Outreach for Seasons II and III will build on the solid base of outreach developed for Season I, and will consist of: ZOOMerang: Every child who communicates with ZOOM will get something back such as a compilation of science and math activities, jokes, poems, recipes and a series update. ClubZOOM: A set of standards-based science and math activities will be developed along with guidance for how to create after-school clubs. This effort will be pilot tested at 20 sites. ZOOMzones: These are areas in science-technology centers and museums that are devoted to ZOOM and include opportunities for youth and families to interact with science and math content featured on ZOOM. Ten pilot ZOOMzone sites were developed for Season I (from 80 applications). The number of ZOOMzones will be increased and continuing support will be offered to existing sites during Seasons II and III. ZOOMdays: During Season III, WGBH will develop ZOOMdays at shopping malls to reach youth who may not have access to ZOOMzones or ClubZOOM. ZOOMweb site: This web site provides an outreach extension to the TV series by collecting and sharing submissions; illustrating and producing science and math activities; creating a ZOOM community; providing research links to other sites; and aiding adults who are interested in furthering ZOOM's science and math activities in their homes, classrooms, museums and after-school programs.
The World Media Foundation is producing and distributing "Emerging Science of Environmental Change." This radio-based project presents new and cutting edge research to the public through National Public Radio broadcasts, Internet radio broadcasts, multi-media web presentations, Internet-based discussion, formal school curricula and public lectures. The goal of the project is to provide the public with a longitudinal view of how those engaged in cutting-edge science formulate theories, structure their inquiries and monitor the ongoing processes, pitfalls, unexpected results and successes of their research. The production team will closely follow the work and processes of one or more research teams over major portions of the 36-month project in order to provide an in-depth understanding of the research process. The project will deliver nine one-hour radio specials and nine additional hours of shorter program segments that will be included in the NPR "Living on Earth" series. The online component of the project will present expanded versions of the audio through its daily web radio service, as well as multi-media web pages with references and discussions linked to the core subjects of the specials. School outreach will be directed primarily at largely urban, under-served middle and high schools. It will use the audio and multi-media web presentations of current research as frames of reference for student instruction in environmental science.
WGBH is producing twelve quarterly television magazine-format programs devoted to the public understanding of current scientific research. The programs will consider the significant areas of on-going research, present the scientists who are conducting the research, portray research as an on-going endeavor and discuss the social impact and ethical implications of major areas of research. Each program will include segments such as the following: Research news update - (5 to 7 mins.) Feature stories about on-going research - 3 (8 to 12 min. each) In-studio discussions following many of the feature stories - ethical, policy and social implications Point/Counterpoint - 2 commentators presenting social, ethical, political and economic aspects of research "Then and Now" segments showing changing nature of scientific research In-studio demonstrations Interstitial moments -- Showcases of interesting and surprising aspects of research Close -- update stories from previous programs, read viewers' input or answer viewers' questions, preview upcoming story. In addition, WGBH will produce three one-hour "Year in Review" programs that report what major research has occurred over the past year and puts it in a context that will help viewers understand the role of current research in all aspects of life. Other major components of the project include on-going collaborations with other Public Understanding of Research Projects, an interactive web site, communication training for scientists to help them explain their work to the public, "Science Cafes" with on-going public programs about cutting-edge research in informal settings, a resource guide for teachers, "Leading Edge" articles in magazines targeted to teens, a "Leading Edge" science contest for students conducted through PBS stations and a station resource kit with information about how to establish local collaborations with researchers, science museums, schools and others.
The long-running and highly successful National Public Radio series "Science Friday" is venturing in new directions. Given that basic research underlies all of the technological advances influencing our world and that tax dollars pay for that research, the public needs to be informed about the basics of research. To address this need for public education, "Science Friday" will examine the importance of research as a theme underlying all science and technology changes by: Finding the research roots at the bottom of each story; Exploring the cooperation among corporations, private institutions, and research foundations and illuminating how each plays a role in the research process; Following the research "bumps" along the road to illustrate that research success depends upon failures -- not all research produces positive results; Illuminating the barriers to successful research; Helping listeners understand the thought process of researchers; Scaling the "ivory tower" by enabling listeners to question and talk directly with researchers; and Helping listeners understand the role of basic research in policy-making. Ira Flatow, the host, will take "Science Friday" on the road and produce programs in Oklahoma, Iowa, Michigan, Massachusetts, Arizona and other locations. He also will visit schools and universities and will speak at public events. NPR also will reactivate the "Science Friday Kids Connection" which will take each week's program and its guest scientists directly into classrooms across the country.