This full-scale development project would use a multi-platform approach (TV, Field School, and Web site) to engage public audiences and underserved youth in archaeology research and discovery. The project will advance knowledge and practice in the field of ISE by establishing the utility of archaeology as an entry point to multiple STEM fields showing how it answers important questions about human origins-culture, history, and the natural environment. The target audience includes a broad demographic of viewers who will watch the PBS broadcasts. The other key audience is underserved youth who will participate in the archeology digs and be featured in the national broadcast. They will engage other underserved youth who will have the opportunity to participate in the interactive online virtual field school. Primary organizational partners include the Crow Canyon Archaeology Center in Colorado and other archeology organizations at the 4 field sites. Deliverables include four hours of PBS programming filmed at four archaeological sites telling the stories of diverse cultures (Native American, African American, Hispanic); field schools designed for underrepresented youth both onsite and online; blogs, online discussions, and user-generated videos. The evaluation will determine the impact of the television series, online content, and the on-site Field School on audiences' understanding of, interest in, and interactions around STEM topics within the context of archaeology. Formative evaluation will provide input and help refine the television programs, web site, and field school. The summative evaluation will use a variety of methods and artifacts to determine the degree to which the process of the TV series, web site, and Field School was successful. The television programs are expected to reach 13 million viewers via broadcast, 300,000 via streaming video and 50,000 unique web site visitors. The lessons learned from this project will be disseminated to other media and ISE organizations.
Earth Game is a five-day simulation, modeled on the war games the military have staged for a hundred years. An international group of scientists, diplomats and political experts will react to a simulated environmental crisis caused by global climate change. The period of play is 1995 to 2010. The proceedings will be videotaped and edited into four hours of television programming for international broadcast to a general audience in the spring of 1992. Earth Game is a project of WQED with the Smithsonian Institution, the British Broadcasting Corporation, Adrian Malone Productions, and the U.S. Naval War College. The objectives are: 1.) to stimulate greater public and governmental interest in the subject of climate change; 2.) to foster greater understanding of what we do and don't know about the causes of climate change, and 3.) to develop a greater appreciation of the dilemmas posed by the need for political action in the fact of the threats and uncertainties surrounding climate change. Senior Smithsonian scientists, Naval War College game design experts, the distinguished television producer Adrian Malone, and a small group of advisers are planning the event, which is scheduled to take place in Newport, Rhode Island in November 1991 at the historic facilities of the Naval War College.