Guglielmo Maglio is Manager of Exhibitions at the science centre “Città della Scienza” of Naples. With “Città della Scienza” he took part in the creation of “Decide”, which he appreciates for its ability to create an informal atmosphere favouring discussion. As concerns the involvement of scientists and policy-makers in the debate, though desirable, it sometimes may influence negatively the spontaneity of the debate among non-experts. In the participants, the main differences can be ascribed to personal experience, rather than to other factors such as age, nationality or social groups. Though
Museums have a great potential to facilitate the political engagement of citizens, intended not in the sense of taking part to the “party politics”, but as full participation in the systems that define and shape society.
Supported in major part by the National Science Foundation, The Human Spark (THS) project includes a three-part national PBS television series hosted by Alan Alda and a multifaceted outreach initiative to engage public television stations and their partner science museums nationwide in order to extend the utilization and impact of the project. As an independent evaluator, Multimedia Research was contracted by Thirteen to capture how the collaboration between television station and science museum outreach grantees and their respective outreach activities meet the stated goals of the outreach
Soundprint Media Center, Inc. and RLPaul Productions, produced a cross-media package that includes a website (capecosmos.org), radio programs, and museum-based family events related to the 50th anniversary of the Space Program. The project, Out of This World (OOTW), is a program that sought to stimulate interest in science by presenting the little known stories of African-Americans and women who contributed to the U.S. Space program, and to provide historical context for the scope and reach of the nascent aerospace science program. Through radio documentaries and collaborations with science centers and museums, including the Smithsonian's National Air and Space Museum (NASM), OOTW broke new ground in developing an integrated media project that reached different audiences. The deliverables included: three radio documentaries (; an educational DVD package with 20 video mini-documentaries, curator interviews with space research pioneers and a learning guide; an interactive website that recreates a space mission circa 1961, and a series of live two-way video conferences between NASM and some 14 partner museums and science centers. OOTW used the power of investigative journalism and the reach of public radio and local science museums to connect with adults and school-age children, to cut across demographic categories, and to include a significant number of minority and at-risk children.
The Science Museum of Minnesota, in collaboration with six NSF-funded Science and Technology Centers (STCs) around the country, is developing several deliverables around the theme of the Anthropocene; that is, the idea that Earth has entered a new geologic epoch in which humanity is the dominant agent of global change. Deliverables include: (1) a 3,500 square-foot exhibit with object theater at the museum; (2) an Earth Buzz Web site that focuses on global change topics equivalent in design intent to the museum's popular current science Science Buzz website; (3) kiosks with Earth Buzz experiences installed in selected public venues; (4) Public programs with decision makers and opinion leaders on the implications of a human-dominated planet; and (5) youth programs and activities that engage them with the exhibit, web site, and careers in STEM. The exhibits and Web site will feature scientific visualizations and computational models adapted to public learning environments from research work being conducted by STCs and other academic research partners. First-person narrative videos of scientists and their research produced by Twin Cities Public Television now are on display in the Future Earth exhibit and also have been packaged into a half-hour program for broadcast statewide. The intended strategic impact on the field of informal STEM education is twofold: (1) explore how to accelerate the dissemination of scientific research to public audiences; (2) investigate ways science centers/museums can serve as forums for public policy dialogues.
The work described in this white paper was undertaken in direct response to information WNET received from science museums describing certain challenges they face when partnering with public television stations on outreach initiatives. The PBS Series THE HUMAN SPARK provided the perfect opportunity to explore better ways to collaborate on large-scale initiatives, and to learn how these collaborations might provide the framework for attracting new audiences, increasing membership and revenue, and developing long-lasting partnerships.
This report presents a summary of findings from our evaluation and conclusions that may carry broader implications. The audience for this report includes The National Science Foundation (NSF) and other funders (particularly science research funders), the leadership and staff of Nanotechnology: the Convergence of Science and Society project partners, and the informal science education field. The main body of the report is organized into two sections. The first section discusses the project's logic model, or theory of action and frames what the project set out to do and how. The project's
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TEAM MEMBERS:
Mark St. JohnPamela CastoriOregon Public BroadcastingJudy Hirabayashi
With funding from Atlantic Philanthropies, the Museum of the City of New York (MCNY) contracted Randi Korn & Associates, Inc. (RK&A) to evaluate the Traveling Through Time (TTT) program, a 90-minute fieldtrip program facilitated by museum educators that explores the early history of New York City through objects and inquiry. The study explores whether and to what extent the TTT program affects students' attitudes about history and history museums, history knowledge, and history-related skills. In the last 30 years, there has been little rigorous research that investigates the outcomes
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Randi Korn & Associates Inc.Museum of the City of New York
The University of Central Florida Media Convergence Laboratory, New York Hall of Science, and the Queens Museum of Art are developing a 3-D, multi-user virtual environment (MUVE) of the 1964/65 New York World's Fair. Virtual fairgoers of all ages will be immersed in an accurately modeled historical world with more than 140 pavilions on science, technology, engineering, and mathematics (STEM) disciplines and an array arts and humanities exhibits. The virtual world can be freely explored through self-designed avatars, and avatar-led guided tours. Discovery Points throughout the virtual environment will afford opportunities for in-depth engagement in STEM topics that will empower participants to explore the broader consequences of technological innovations. The centerpiece of user-generated content is FutureFair, an area where online users can create and share their personal visions of the future. Interconnections reaches beyond its virtual component through its partnership with the New York Hall of Science and the Queens Museum of Art, which are both situated in the heart of Queens in Flushing Meadows Corona Park, a 1255 acre urban park that hosted the 1939/1940 and 1964/65 Fairs. The New York Hall of Science will provide face-to-face youth workshops that employ problem-based learning. Single and multi-session programs will connect adolescents to STEM content presented at the Fair through the virtual world environment. Participants will create multimedia content for inclusion in the project's website. Multi-touch interactive stations at the Queens Museum of Art will enhance their NY World's Fair Exhibit Hall by empowering visitors to individually or collectively explore various STEM topics and the symbiotic relationships between STEM and the humanities, and by serving as an attractor for visitors to the online Fair exploration. The project will be completed in time for the 50th Anniversary celebration of the 1964 World's Fair. Building upon prior research on learning in virtual worlds, the project team will investigate how STEM concepts are advanced in a simulated multi-user virtual environment and studying the effectiveness of using Virtual Docents as enhancements to the informal learning process. The research and development deliverables have strong potential to advance the state of informal science education, research on modeling and simulation in virtual world development, and education research. Michigan Technological University will conduct the project formative and summative evaluations.
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TEAM MEMBERS:
Lori WaltersMichael MoshellCharles HughesEileen Smith
This multimedia project tells the human story of the long, continuing quest to identify, understand, and organize the basic building blocks of matter leading to the Periodic Table of Elements. Project deliverables include a two hour PBS documentary; a website on the Periodic Table and discovery of the elements; a Teacher\'s Guide; and an Outreach Plan led by the St. Louis Science Center and nine other science centers. The target audiences are adults with an interest in science, inner-city youth, and high school chemistry teachers and their students. Partners include Moreno/Lyons Productions, the American Chemical Society (ACS), the Chemical Heritage Foundation; the St. Louis Science Center; and Oregon Public Broadcasting. The national broadcast and outreach activities are intended to complement the International Year of Chemistry (IYC) 2011, furthering the opportunity to enhance the public understanding of chemistry. The goal of the project is to reveal science as an intensely human process of discovery through stories of some of the greatest scientists. The two-hour PBS special will tell a "detective story" of chemistry, stretching from the ancient alchemists to today's efforts to find stable new forms of matter. Among key characters will be Joseph Priestley, Antoine Lavoisier, Humphry Davy, Dmitrii Mendeleev, Marie Curie, Harry Moseley, and Glenn Seaborg. The program will show both their discoveries and the creative process, using reenactments shot with working replicas of their original lab equipment. Interwoven with history will be segments on modern chemical research and the real-world consequences of the discoveries. A two-part Outreach Plan is aimed at engaging inner-city youths through a network of ten science centers led by the St. Louis Science Center and at reaching a broader audience through events, activities, and publications offered by ACS during National Chemistry Week and IYC 2011. The television program is projected to reach three million viewers during its multiple broadcasts over premiere week, increasing to five million or more with subsequent repeat broadcasts and DVD distribution. It is estimated that 6,500 underrepresented urban teens will participate in the hands-on activities in the ten science centers during IYC 2011. The website is intended to become a resource extending the reach and impact of the project for a decade or more. The summative evaluation will assess the extent to which the project accomplishes the goals of enhancing public understanding of chemistry, affecting public attitudes toward chemistry and chemists, and improving the understanding of the nature of science. Three studies will be conducted. The first will be an in-depth evaluation of the program and Web site with a sample of 150 adult PBS viewers using a two-group post-test randomized study design. The second study will evaluate the outreach effort with diverse audiences at the local level prior to and during National Chemistry Week using on site observations, surveys, and interviews to capture participant feedback at local events. The third study will evaluate high school educators' use of the Teacher's Edition & Guide.
The American Museum of Natural History, the Cornell Lab of Ornithology, and the National Audubon Society are partnering to organize a workshop for scientists, educators, and community members involved in conservation-oriented Public Participation in Scientific Research (PPSR) projects. PPSR projects have the potential to advance scientific discovery by engaging volunteers in large-scale data collection and analysis, enabling volunteers to conduct scientific inquiry, and promoting stakeholder involvement in policymaking. Despite PPSR's potential, educators need to understand what mechanisms best nurture the development of skills, attitudes, and behaviors of citizen scientist volunteers. Workshop participants will share experiences, lessons learned, protocols and tools, and develop an agenda for answering still unanswered questions about advancing informal science education goals via PPSR activities. Topics for workshop sessions include models of PPSR projects; PPSR data for conservation biology; conservation psychology; integrating PPSR into conservation planning; and emerging technologies for public participation in PPSR projects. The goals of the project are to (1) enhance the practice of biodiversity science, (2) increase the potential for biodiversity conservation projects to meet educational goals, (3) allow scientists to further engage in and contribute to answering large-scale research questions, and (4) prepare the groundwork for establishing more public participation projects as part of museum public programs. The project's objectives are to identify conditions under which PPSR projects can be most useful for biodiversity conservation, explore the impact of PPSR in encouraging volunteers to become interested in and stewards of nature, identify strategies and mechanisms for expanding the reach of PPSR to new audiences, and create a network for PPSR organizers.
Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.