This paper presents the first study ever conducted on the profile of visitors to the Museum of Human Evolution of Burgos (Spain), which exhibits the finds of the Atapuerca archaeo-paleontological sites. The research was guided by the principles of public communication of science and the methodology of the studies on museum visitors. The analysis reveals a positive perception; the Museum is associated with the sites and they are valued as cultural heritage. Complaints are very limited but useful to produce a set of recommendations to further improve the exhibition. In addition, the findings are
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TEAM MEMBERS:
María Eugenia ConfortiMaría Gabriela ChaparroPamela DegeleJuan Carlos Díez Fernández-Lomana
Historically sharks have been seen either as a source of income through harvesting, or as a nuisance and danger. The economic value of sharks has traditionally been measured as the total value of sharks caught for liver oil, fins, or meat for consumption. Sharks have also been killed to near extinction in cases where they were seen as a threat to fisheries on other species. This is illustrated by the mass extermination of Basking Sharks (Cetorhinus maximus) in British Columbia. They were seen as a nuisance to fishermen as they got entangled in gill nets during the salmon fishing season
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Peter MierasChris H. ClarkMichael BearGina HodginBoone Hodgin
Many environmental communication interventions are built on the assumption that increased knowledge will lead to changes in proenvironment behaviors. Our study probes the link between biodiversity-related knowledge and self-reported proconservation behavior, based on the largest and most international study of zoo visitors ever conducted. In total, 6,357 visitors to 30 zoos from 19 countries around the globe participated in the study. Biodiversity understanding and knowledge of actions to help protect biodiversity were significantly related, but only 0.6% of the variation in knowledge of
Dinosaurs have been a very popular science topic since signs of their presence on earth were first discovered. They have represented so-called ‘edutainment’ for some people. Learning from informal sources and in- an out-of-school environment can be effective and motivating. In this study, 12-year-old pupils (N = 366) visited a dinosaur science centre exhibition in Finland. Pupils were tested with standardised tests of motivation as defined by self-determination theory, cognitive skills, and interest via pre-, post-, and delayed post-tests during a six-month period. Findings show that pupils
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Hannu SalmiHelena ThunebergMari-Pauliina Vainikainen
There is broad consensus in the international scientific community that the world is facing a biodiversity crisis — the accelerated loss of life on Earth brought about by human activity. Threats to biodiversity have been variously classified by different authors (Diamond 1989, Laverty and Sterling 2004, Brook et al. 2008), but typically include ecosystem loss and fragmentation, unsustainable use, invasive species, pollution, and climate change. Across the globe, traditional and indigenous cultures are affected by many of the same threats affecting biological diversity, including the
Metaphors and visualizations are important for science communication, though they may have limitations. This paper describes the development and evaluation of a novel interactive visualization, the "Dynamic Evolutionary Map"' (DEM), which communicates biological evolution using a non-standard metaphor. The DEM uses a map metaphor and interactivity to address conceptual limitations of traditional tree-based evolutionary representations. In a pilot evaluation biology novices used the DEM to answer questions about evolution. The results suggest that this visualization communicates some conceptual
The way policy makers mobilize scientific knowledge in order to formulate environmental policies is important for understanding the developmental process of environmental policies. Some biodiversity conservation policies, such as those establishing the conservation units and laws on the regulation of land use in protected areas, were selected as objects of analysis. The aim was to see whether political decision makers are supported by scientific knowledge or not. Based on interviews with technical staff from governmental institutions, politicians and scientists, this study analyzed the way the
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Maria Jose CarneiroTeresa da-Silva-Rosa
This article offers a 1953-present day review of the models that have popularised DNA, one of the fundamental molecules of biochemistry. DNA has become an iconic concept over the 20th century, overcoming the boundaries of science and spreading into literature, painting, sculpture or religion. This work analyses the reasons why DNA has penetrated society so effectively and examines some of the main metaphors used by the scientists and scientific popularisers. Furthermore, this article, taken from the author's PhD thesis, describes some recent popularisation models for this molecule.
The attacks of September 11 2001 and in particular, the sending of letters containing anthrax spores the following October had a profound effect on society, and at the same time on science and its communicative mechanisms. Through a quanto-qualitative analysis of articles taken from four publications: two daily newspapers, the Corriere della Sera from Italy and the New York Times from the United States and two science magazines, Science and Nature, we have shown how the aforementioned events provoked the emergence of media attention regarding bioterrorism. A closer reading of the articles
Florence's La Specola Museum stirs up strong emotions. Among its collections, the valuable anatomical wax models created between the end of 17th and the beginning of 18th century stand out owing to their marvellous and provocative nature. The aim of this essay is to analyse the communication models epitomised by some of these works by means of historical semiotics, to nourish the widespread, but often underestimated assumption that science and the means used to spread it have always been influenced by intellectual suppositions and constantly interact with contemporary culture.
In this article, Rita Mukherjee Hoffstadt, Assistant Director for Traveling Exhibits and Special Projects at The Franklin Institute, summarizes the conversations discussed at the American Association of Museums (AAM) awards session for the 23rd Annual Excellence in Exhibition Competition held at the AAM annual conference in Houston, Texas in May 2011. The winners all embraced and managed an element of risk in the process of creating their exhibitions.
Although schools traditionally take their pupils to Natural History Museums, little has been elicited about either the overall content of the conversations generated by such groups or of the effect on content in the presence of an adult. Transcripts were coded using a systemic network which had been designed based on pilot studies. A range of variables was created from the coded data. The number of conversations that contained at least one reference to the designated categories were ascertained overall and those of the three sub-groups, pupils and teacher, pupils and chaperone and pupils alone