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resource evaluation Exhibitions
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The first wave of the iSaveSpecies exhibit stations focused on Great Apes, allowing families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field conservationists. The Columbus Zoo and Aquarium incorporated three touchscreen-based research and action kiosks in or near their ape and
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resource evaluation Exhibitions
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The first wave of the iSaveSpecies exhibit stations focused on Great Apes, allowing families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field conservationists. The Atlanta Zoo incorporated three touchscreen-based research and action kiosks in or near their ape exhibit. In
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resource evaluation Media and Technology
SciGirls' (Season'Three) is a multimedia project that presents videos and games designed to engage and educate millions of children about citizen science. Multimedia Research, an independent evaluation group, implemented a summative evaluation that assessed a model of citizen science engagement and education that examined the contribution of SciGirls multimedia to preteen girls' experience of citizen science.
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TEAM MEMBERS: Barbara Flagg
resource evaluation Public Programs
Seattle's Woodland Park Zoo (WPZ) has more than 700 active adult and teen volunteers, the majority of whom spend much of their time speaking with guests out on grounds. Despite the thousands of contacts volunteers have with guests every year information about these interactions has so far been limited to measuring the frequency of these interactions and how they rate along a few customer service variables, such as friendliness and availability. In addition, many of these past measurements have grouped staff and volunteer engagements together, making it challenging to understand the role that
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TEAM MEMBERS: Mary Jackson
resource evaluation Media and Technology
Over the last decade, the National Geographic Society (NGS) has been developing and supporting FieldScope, a web-based science information portal. Through an interactive mapping platform, citizen scientists have access to a wide range of tools that enable them to document and understand the world around them. By 2008, two major citizen science projects were using FieldScope, but the range of tools and the flexibility of projects were limited. NGS sought additional funding to expand the capabilities of FieldScope. In September 2010, NGS received a award from the National Science Foundation
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TEAM MEMBERS: Audrey Kremer Ardice Hartry Xiaoxue ‘Vera’ Zhang
resource evaluation Public Programs
This report details a four-month snapshot summative evaluation of the Bridging the Gap (BTG) program at the Wildlife Conservation Society. A snapshot summative evaluation in this instance means that the evaluation occurred as the program was concluding, but was not intended to evaluate the totality of the three-year program. The study sought to 1) better understand the effect the program had on teen participants' attitudes on any element associated with the program (STEM, careers, college, zoos, etc.); and 3) identify components of the program that were particularly successful or effective.
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resource evaluation Public Programs
The 3-year Bridging the Gap program, developed and implemented by the Wildlife Conservation Society (WCS), was designed to educate minority youth from New York City (NYC) about education and career opportunities available in wildlife and conservation sciences. This National Science Foundation (NSF) Innovative Technology Experiences for Students and Teachers (ITEST)-funded program provided almost 150 minority high school students with conservation knowledge, practical information about the college application process and college life, and long-term support through continued contact with WCS
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TEAM MEMBERS: Sarah Singer
resource evaluation Media and Technology
Earth & Sky is a 90 second radio science series about environmental sciences, earth sciences and astronomy. Multimedia Research implemented a summative evaluation of the series, utilizing a survey mailed to respondents to a radio contest held just prior to the broadcast of Earth & Sky in eight commercial radio markets. A total of 152 surveys were returned (43% return rate). The survey is in the report Appendix. The series makes science accessible and interesting to the listening audience and generates excitement about science. The programs were perceived as affecting listeners'
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
In the previous three years, 72 90-second Earth & Sky radio shows have been produced under sponsorship of the National Oceanic and Atmospheric Administration. The impact of these shows was explored with a posttest-only experimental design comparing a treatment group that listened to nine daily NOAA shows focused on the topic of whales and a control group that listened to nine daily non-NOAA shows about Antarctica. Participants were randomly assigned to groups, which did not differ on the variables of gender, age, ethnicity, education, frequency of hearing Earth & Sky, and interest in hearing
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Earth & Sky is a two-minute public radio science series about environmental sciences, earth sciences, and astronomy. As broadcast of the series expanded across the U.S., Multimedia Research implemented summative evaluations of listeners in three different radio markets. The evaluations focus on whether listening to the series influences adults' knowledge of, interest in, and attitudes toward science and whether the series affects listeners' science-related activities.
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Talk of the Nation: Science Friday is a weekly two-hour science talk show hosted by science correspondent Ira Flatow. This summative evaluation implemented by Multimedia Research involved collecting information via a two-sided one-page mailed survey to minority and white scientists in virtually all of Science Friday's broadcast areas in the lower 48 states. Data were collected from September to June, 1999-2000. The main thrust of this evaluation was to explore possible differences in the way ethnic groups (white, black, Spanish-origin) respond to Science Friday. Scientists were chosen as
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
The purpose of the summative evaluation is to two-fold: 1) provide documentation to NSF about the extent to which the project met its goals and objectives, and 2) give the Lab of Ornithology information about how well the Web application and the ecosystem within which it resides is engaging the intended audiences. The main evaluation questions the study needed to answer related to who is participating in YardMap, how much participation affects participants’ knowledge, attitudes and behaviors around birding, gardening, and citizen science. A true experimental design was used, where
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