The goal of this formative study was to assess the implementation and visitor engagement with the Quarters for Conservation (Q4C) program at Seattle's Woodland Park Zoo (WPZ). The program was launched in the fall of 2011, with the goal of providing zoo visitors with the opportunity to take an action during their visit and directly contribute to wildlife conservation by choosing where to allocate a portion of their zoo admission. Evaluation questions include 1) how are visitors engaging with this program; 2) what are participating visitors taking away in terms of understanding of WPZ
The National Science Foundation (NSF) awarded funding to the Oregon Museum of Science and Industry (OMSI) and Portland State University (PSU) in Portland, Oregon to support a “Connecting Researchers and Public Audiences” (CRPA) project titled ResearchLink: Spotlight on Solar Technologies. The primary goals of CRPA projects are to communicate to the public about specific NSF research projects. This ResearchLink project promoted public awareness of two NSF-funded projects led by Dr. Carl Wamser at PSU, Integrating Green Roofs and Photovoltaic Arrays for Energy Management and Optimization of
In 2009, NSF funded development of Model My Watershed (MMW), a place-based, watershed cyber-modeling tool for middle and high school students and teachers. The online learning tool encourages students to investigate their neighborhoods and use scientific reasoning with real-world decision-making models similar to those used by STEM professionals to simulate systems and analyze processes. The project also sought to increase youth interest in possible opportunities in the STEM workforce and to aid in development of knowledge about earth science. This summary represents the first of a two-phase
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TEAM MEMBERS:
Stroud Water Research CenterJohn Fraser
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
This report summarizes front-end research with visitors on the topic of agriculture, conducted by the Research & Evaluation Department of the Saint Louis Science Center. This front-end study was designed to inform the internal development teams connected to the Science Center agriculture exhibit. The main objective of the research was to gather information from Science Center visitors about their familiarity and interest in the topic, their experiences with farming, their top of mind knowledge about technology and sustainability as it relates to agriculture, and their expectations for an
Funded by NSF, Earth: The Operators’ Manual (ETOM) is a users’ guide to the present and future energy resources of our planet, providing “users” with the information, attitudes and tools to make wiser choices about powering homes, schools, businesses and communities. ETOM uses a hybrid model of science communication including video + in-person presentations + Web 2.0 social networking. Rockman et al evaluated project impact, working from front-end to summative stages to understand the reactions of media, online and on-site audiences using both qualitative and quantitative measures to look at
This report was completed by the Program Evaluation Research Group at Endicott College in October 2013. It describes the outcomes and impacts of a four-year, NSF-funded project called Go Botany: Integrated Tools to Advance Botanical Learning (grant number 0840186). Go Botany focuses on fostering increased interest in and knowledge of botany among youth and adults in New England. This was being done through the creation of an online flora for the region, along with the development of related tools, including PlantShare, and a user-friendly interface for ‘smartphones’. In January 2012, the PI
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TEAM MEMBERS:
Judah LeblangNew England Wild Flower Society
The Community STEM Outreach Project at the Saint Louis Science Center (SLSC) received funding from the United States Office of Naval Research (ONR) from October 2010 through September 2013. Klein Consulting, with support from Tisdal Consulting, conducted the evaluation of the three-year project. The original proposal from the SLSC to ONR laid the foundation for the Community STEM Outreach Project by describing the institution and its youth program, the Youth Exploring Science (YES) Program. Plans were underway to reach out to existing and new national partners to document and disseminate a
Rockman et al (REA) conducted an independent summative evaluation of the Eutelelost Tree of Life: Web Module. The Euteleost Tree of Life (EToL) is a collaborative National Science Foundation research project between eight institutions, including Kansas University, to resolve evolutionary relationships within the euteleost fishes. The main aim of the interactive Web module is for users to explore the evolutionary history of fish and how they are related to one another. REA's summative evaluation was designed to (1) gather users' feedback about the website, as well as (2) assess the impact of
Rockman et al (REA), a San Francisco-based research and evaluation firm, conducted the summative evaluation of the Sea Change website. Through funding from the National Science Foundation, Dan Grossman Media developed this website as part of Dr. Maureen Raymo's research. Her research looks at the Pliocene era (thought to be the most recent time in geologic history with a concentration of CO2 in the atmosphere with levels as high as today). The aim of the Sea Change website is to raise awareness about global-warming-induced sea level rise and how scientists study it. This report follows a
In December 2008, the Monterey Bay Aquarium, in partnership with the New England Aquarium and the National Aquarium in Baltimore, hosted a summit of leaders from aquariums across North America and beyond. The intent was to empower aquarium professionals to elevate their collective focus on the relationship between climate change and the ocean, and to develop collaborative strategies for communicating climate change and inspiring solution-‐oriented actions among our institutions and audiences. The summit represented the birth of a community. The three‐day event succeeded in mobilizing 34