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resource project Exhibitions
RISES (Re-energize and Invigorate Student Engagement through Science) is a coordinated suite of resources including 42 interactive English and Spanish STEM videos produced by Children's Museum Houston in coordination with the science curriculum department at Houston ISD. The videos are aligned to the Texas Essential Knowledge and Skills standards, and each come with a bilingual Activity Guide and Parent Prompt sheet, which includes guiding questions and other extension activities.
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resource research Media and Technology
This research develops a conceptual framework for telling visual stories about science using short-format videos, termed SciCommercial videos, that draw upon marketing communication. The framework is illustrated by an exemplar, the Good Whale Watching video, which is explained using a visual rhetoric keyframe analysis. Finally, the effectiveness of the video is evaluated as a science communication tool using an empirical online survey with 1698 respondents. The results highlight the benefits of using video for storytelling about science by using our framework formula, modified from marketing
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TEAM MEMBERS: Wiebke Finkler Bienvenido León
resource research Media and Technology
This report, prepared for The Jim Henson Company, shares findings of a sub-study investigating the types of support parents and caregivers need when navigating and using the second-screen Splash and Bubbles for Parents app. This study originated from a prior field study finding indicating families would benefit from support around the app since it represents a new kind of digital tool. In partnership with local Public Broadcasting Service (PBS) stations, we provided parents and caregivers more detailed support around the features of the app. Based on survey and interview findings, parents and
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TEAM MEMBERS: Tiffany Leones Ximena Dominguez Danae Kamdar Kayla Huynh Melissa Gedney
resource research Media and Technology
The Splash and Bubbles for Parents app is a second-screen digital resource for parents and caregivers to support young children’s learning of ocean science. This report, prepared for The Jim Henson Company, shares findings of a field study conducted to examine the promise of the app in supporting parents’ and caregivers’ behaviors and attitudes toward science and technology; families’ joint engagement with media (adults and children watch and play together); and children’s science learning. Findings indicate that parents and caregivers found the app helpful for supporting their children’s
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TEAM MEMBERS: Ximena Dominguez Elizabeth Rood Danae Kamdar Tiffany Leones Kayla Huynh
resource evaluation Media and Technology
This paper reports on a new media-based tool designed to develop new knowledge about joint parent-child participation in science talk and practices using a second screen app synced with a television program, called Splash! Ask-Me: Ocean Adventures (Splash!).[1] With funding from the National Science Foundation, Splash! is an app designed to work in conjunction with a marine science-focused television program, Splash and Bubbles, for children 2-8 years old that premiered nationally on PBS Kids in fall of 2016. The free app includes a variety of "conversation catalysts" tied to the television
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TEAM MEMBERS: Christine Paulsen Sharon Carroll Erin Carroll
resource research Media and Technology
Research shows that news consumption plays a positive role in youths' environmental engagement. This article examines if this also holds true for sceptics by comparing Swedish climate change sceptics with non-sceptical youngsters in their early and late adolescence. We conceptualise news consumption as foci of public connection and orientation rather than a source of environmental information. The results show that in their early teens, heavy news consumers among both sceptics and non-sceptics are indeed more engaged with environmental issues than their less news-oriented peers. However, in
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TEAM MEMBERS: Yuliya Lakew Ulrika Olausson
resource research Media and Technology
From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
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TEAM MEMBERS: Maria Elena Villar
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. The goal of this pilot and feasibility study is to increase participation in informal STEM learning in rural Idaho through Stories of Fire, a program based on personal narratives of wildland fire. Idaho is a rural state, with an average population of just 19 people per square mile, the fourth lowest population density in the United States. The state is experiencing increasingly severe wildfire, and effective responses to such environmental change require a better understanding of the underlying science. Contextualizing science learning, making connections between everyday lives and a sense of place can engage learners and bring about a better understanding of wildfire. This project will bring together a science communicator, a narratologist, a fire ecologist, and a specialist on emotions and public lands. They will work collaboratively with informal educators based in rural areas of Idaho underrepresented in STEM fields. Rural areas are rich in knowledge based on years of cumulative observations, cultural beliefs, and practices shared through community networks. This project builds on these rural assets while addressing the challenges rural populations face. The project addresses broadening participation in STEM through narrative practices that encourage more diverse ways of knowing, being, and representing science.

This research study will explore: 1) what mechanisms of narrative (storytelling) most effectively integrate individuals? personal experiences and accurate STEM content in fire science communication, and 2) what audience-centered approaches best facilitate narrative approaches to informal STEM learning. This project engages four levels of participants over four phases of research and programming: 1) The research team will interview and analyze the narratives of 40 Frontliners (e.g., wildland firefighters and evacuees) from the inland Northwest region with first-hand experience with wildfire. 2) They will conduct a narrative workshop to train 20 informal STEM Educators from across the state on audience-centered approaches that facilitate participant storytelling about fire. 3) Educators will pilot their own narrative-based informal science learning programs with program participants in their rural home communities across the state, 4) A professional podcaster will create two podcasts modeled on our research findings for public audiences reached through media.

This Pilots and Feasibility Studies award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Teresa Cohn Leda Kobziar Jennifer Ladino Erin James
resource research Media and Technology
Genetic Modification (GM) has been a topic of public debates during the 1990s and 2000s. In this paper we explore the relative importance of two hypothesized explanations for these controversies: (i) people's general attitude toward science and technology and (ii) their trust in governance, in GM actors, and in GM regulations, in explaining the Dutch public's Attitude toward GM applications, and in addition to that, the public's GM Information seeking behaviour. This will be conducted through the application of representative survey methodology. The results indicate that Attitudes toward GM
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TEAM MEMBERS: Lucien Hanssen Anne Dijkstra Susanne Sleenhoff Lynn Frewer Jan Gutterling
resource research Media and Technology
This book examines the media discourses about environmental pollution in Australia, China and Japan. The book’s authors focus on the actors involved in discussions of risk versus those involved in responsibility for environmental pollution. The authors use novel and traditional means of analysis that combine techniques from a variety of disciplines to examine case studies of media discourse. The book provides an interesting, if at times simplistic, overview of the pollution issues facing each country. The conclusions made from the media analysis are relevant to those researching and practicing
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TEAM MEMBERS: Jennifer Metcalfe
resource research Media and Technology
NOVA Wonders is a multi-platform media project from the producers of NOVA exploring the biggest questions on the frontiers of science. From the mysteries of astrophysics to the secrets of the body to the challenges of inventing technologies that could rival—and even surpass—the abilities of the human mind. With content delivered across broadcast, digital and social platforms, the project’s total video content was viewed approximately 17 million times, reaching a range of audiences. The centerpiece was a six-part PBS series which premiered on April 25, 2018, hosted by a team of young
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TEAM MEMBERS: Julia Cort Lisa Leombruni Heather Hodges Pamela Rosenstein
resource research Media and Technology
Human-induced global change has triggered the sixth major extinction event on earth with profound consequences for humans and other species. A scientifically literate public is necessary to find and implement approaches to prevent or slow species loss. Creating science-inspired art can increase public understanding of the current anthropogenic biodiversity crisis and help people connect emotionally to difficult concepts. In spite of the pressure to avoid advocacy and emotion, there is a rich history of scientists who make art, as well as art–science collaborations resulting in provocative work
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TEAM MEMBERS: Jennifer Harrower Jennifer Parker Martha Merson