We used content analysis to analyse the representation of female scientists in animated short films on gender and science, selected from the Anima Mundi Festival, over 21 annual editions. In these films, female scientists are featured as ‘intelligent’, ‘dominant’ and ‘well respected’, adult, white, wearing a lab coat or uniform and working in laboratories and fieldwork. We identified a reconfiguration of the gender stereotype in films in which the female character is about to gain space and visibility. We also analysed films whose sexist foundations in the relationship between scientists and
According to the Gateway Belief Model, scientists and science educators should stress the scientific consensus when engaging with the lay population across a wide variety of mediums, including debates. The purpose of this study, then, was to determine if engaging in such debates does more harm than good in terms of persuading individuals towards accepting the scientific consensus of controversial issues. Participants (N = 208) read a manipulated debate segment altered by the issue discussed as well as the position/title of the skeptic debater. Results indicate that it is possible to influence
Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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The National Academy of Sciences’ LabX program came into existence in 2017 with a directive to develop programming meant to engage with a young-adult (18-37 years old) target audience who are active decision-makers and whose actions impact current and future policies. While conducting preliminary research, the LabX staff and advisory board discovered that available research on young adults’ relationship with science was sadly lacking in detail, beyond obvious conclusions about high levels of interest in technology and social experiences.
To fill these knowledge gaps, gain a deeper
NOVA Wonders is a multi-platform media project from the producers of NOVA exploring the biggest questions on the frontiers of science. From the mysteries of astrophysics to the secrets of the body to the challenges of inventing technologies that could rival—and even surpass—the abilities of the human mind. With content delivered across broadcast, digital and social platforms, the project’s total video content was viewed approximately 17 million times, reaching a range of audiences. The centerpiece was a six-part PBS series which premiered on April 25, 2018, hosted by a team of young
YR Media (formerly Youth Radio) engages young people in digital media production that combines journalism, design, data, and coding. With support from the National Science Foundation (NSF), YR Media collaborated with the Massachusetts Institute of Technology’s App Inventor to launch WAVES — A STEM-Powered Youth News Network for the Nation. This three-year initiative expanded YR Media’s model of informal STEM education through the launch of a national platform that utilizes STEM-powered tools to create and distribute news stories, mobile apps, and digital interactives.
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Seeking to use narrative as a vehicle for getting more young people interested in STEM, the National Science Foundation supported a WETA/PBS NewsHour initiative to adapt their Student Reporting Labs (SRL) curriculum to feature a focus on STEM content in 2015. NewsHour selected Knology to run a four-year evaluation of the project from 2015 to 2019. Building on earlier research about student-led science journalism (e.g. Polman & Hope, 2014; Nicholas, 2017), this project suggests that having students develop and produce narratives about complex STEM topics may make these topics far less
The independent evaluation firm, Knight Williams, Inc., developed a two-part post-program survey to gather information about the Year 1 SciGirls CONNECT2 outreach programs conducted by 14 partner organizations. The evaluation aimed for one educator from each organization to complete Part 1 of the survey, which consisted of program reporting questions. In all, one educator from 13 partner organizations completed Part 1, for a response rate of 93%. Part 2 of the survey asked for program reflections, with a focus on perceived program goals, impacts, highlights, and challenges. Given the
The independent evaluation firm Knight Williams, Inc. conducted a formative evaluation during Year 2 of the SciGirls CONNECT2 program in order to gather information about the partner educators’ use of, reflections on, and recommendations relating to the draft updated SciGirls Strategies. The evaluation aimed for two educators from each of 14 partner organizations – specifically the program leader and one educator who was familiar with the original SciGirls Seven – to provide reflections on their use of the draft SciGirls Strategies in their programs through an online survey and follow-up
The independent evaluation firm, Knight Williams, Inc., administered an online survey and conducted follow-up interviews with educators from 14 SciGirls CONNECT2 partner organizations to gather information about their use of, reflections on, and recommendations relating to the SciGirls Seven strategies. The evaluation aimed for two educators from each partner organization – specifically the program leader and one educator who was familiar with the SciGirls Seven – to share reflections on the strategies after they completed their Year 1 programs. In all, 24 educators from 13 partners completed
This report presents findings of the Latina SciGirls mixed methods study, investigating the experiences of young Latinas participating in informal STEM programs across the U.S. that utilized the SciGirls educational model (including the SciGirls Seven strategies) and augmented with materials and practices intended to better serve Hispanic girls. The project was led by Twin Cities Public Television with funding from the National Science Foundation as an AISL Innovations in Development project. The STEM-related identity framework and research model used to guide this investigation is presented
Knight Williams, Inc. completed a summative evaluation report that addresses: (i) the reach and breadth of the Latina SciGirls broadcast program and online components compared to project expectations; (ii) the impact of the Family Fiesta events that incorporated use of SciGirls videos, in-person role models, and hands-on activities as experienced by the girls, family members, and role models that participated in the events; and (iii) the partners’ Latina SciGirls programs and how they used and reflected on the value of the SciGirls resources.