Within just a few months, new releases in the world of publishing have seen two books dealing with science and The Simpsons, one published in the US and the other in Italy: last spring, What's science ever done for us? by Paul Halpern (John Wiley & Sons, New York 2007) and, this autumn, La scienza dei Simpson by Marco Malaspina (Sironi Editore, Milano 2007).
We live in a period where new media develops at amazing speed: the case of Youtube, becoming in few months one of the most visited website in the world, or the incredibly fast diffusion of audio and video podcasting, or the acquired relevance and authoritativeness of blogs in the dissemination of scientific information, are paradigmatic. Yet, there is little doubt that old media such as traditional television remain a reference for the largest sector of the population. Indeed, all surveys show that when dealing with scientific information, television remains the most relevant medium by a large
This article will briefly present a few theses and reflections of mine on some perversions and disruptions under way in knowledge development and in science representation. Nevertheless, I will abstain from exposing thoroughly the obvious and triumphal side of the coin. Namely, I am not going to extol the amazing fortune of science and knowledge, which have become the fundamental resource for development, at economic level in first place. Indeed, having reached a certain age, I can allow myself although to a certain degree of oversimplification less enthusiasm and a few old-fashioned ideas.
We have analyzed the popularization activities undertaken by ten thousand CNRS researchers by means of their annual reports for the years 2004, 2005 and 2006. This is the first time that such an extensive statistical study on science popularization practices is carried out. Our main findings are : - the majority of researchers is not involved in popularization (51% has not done any popularization over the three-year period, two thirds have been involved in no more than one popularization action). - popularization practices are extremely diverse, both at the individual level (we have identified
We inhabit an age in which economic progress in the European Union is equalized to more European research and better communication of that European research to the public. In highly developed Western democracies this implies an important role for the public as well as the mass media, both actors in a transforming public sphere. Beyond a call for more communication and more scientific literacy, the discourse has shifted to a call for more engagement and more participation on behalf of the citizen. There is a widespread sentiment however that the discipline of science communication is at a
This paper summarizes key findings from a web-based questionnaire survey among Danish scientists in the natural sciences and engineering science. In line with the Act on Universities of 2003 enforcing science communication as a university obligation next to research and teaching, the respondents take a keen interest in communicating science, especially through the news media. However, they also do have mixed feeling about the quality of science communication in the news. Moreover, a majority of the respondents would like to give higher priority to science communication. More than half reply
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Kristian Hvidtfelt NielsenCarsten KjaerJorgen Dahlgaard
This evaluation gathered feedback from adults in response to 18 short format ScienCentral science news videos played on large screens in three areas of Maryland Science Center. Additionally, museum visitors reacted to ideas for museum usage of a handheld device, which would present current science news. The general goals for the evaluation were:
• To determine appeal of large screen video format; • To assess large screen videos with respect to reactions to the science content; • To learn which current science topics visitors are interested in; • To estimate personal impact of viewing large
SciGirls is a national dissemination project, which puts resources from the PBS science series DragonflyTV into the hands of outreach professionals at PBS stations and educators in after school programs for girls. The current project leverages PBS' nationwide network of member stations to connect the educational research community with practitioners in the field. Thus far SciGirls has trained over 100 educators and community leaders and reached 2,300 girls in grades 3 through 8. SCIGIRLS MUSEUM ADVENTURES has four objectives: 1) to provide museum educators with DragonflyTV videos that model authentic inquiry in museum settings; 2) to expand SciGirls activity guides with new museum-based activities and research-based strategies specifically for museum educators; 3) to create a set of online, streaming videos that demonstrate best practices in gender-inclusive teaching; and 4) to facilitate feedback between our participants and the research community and deepen our understanding of the most effective ways to engage girls in STEM activities. Intellectual Merit--The strength of SciGirls lies in its comprehensive multimedia approach and its foundation in the inquiry-based strategies defined in the National Science Education Standards. The videos provided in SciGirls emphasize the process of science, rather than a collection of science facts. They provide real-world models of inquiry that all girls can do. Taken together, the SciGirls resources stimulate discussion, build confidence and pave the way for girls to investigate science questions on their own. The educational strategies provided by SciGirls are based in research into gender- inclusive STEM teaching and learning, translated into strategies that can be easily used by after school educators to create successful STEM experiences for girls. Broader Impact--SCIGIRLS MUSEUM ADVENTURES will provide museum educators at ten sites with materials that can be used in their programs for years to come. The entire set of resources--streaming videos and Activity Guides--will be available on DragonflyTV's Web site at www.pbs.org. The outcomes of the project will be shared with the informal science education research community. Findings will be reported at the annual PBS National Center for Outreach Conference
Goodman Research Group, Inc. (GRG) conducted a summative evaluation of the second season of NOVA scienceNOW, the PBS series that explores cutting-edge scientific and technological innovation in real time. (GRG also served as the external evaluator for NOVA scienceNOW during Season One). In addition to the television series, WGBH-TV developed a companion website, a series of high school classroom activities, and a Science Cafe outreach initiative, designed to discuss, in non-academic environments, the latest developments in science. The Season Two evaluation included: 1) a viewer study
FETCH, a children's television series produced by WGBH since 2005, is a competition-based game/reality show for 6-10 year-old children that includes both animation and live action footage. Goodman Research Group, Inc. (GRG), a research firm specializing in the evaluation of educational programs, materials, and services, served as the external evaluator for the FETCH series in Season Two. GRG's evaluation focused on the science and engineering challenges presented in the show, and assessed the influence of the series on children's understanding of science and engineering concepts and processes
The evaluation research summarized here focuses on science reports developed by MacNeil/Lehrer Productions. The reports appear on The NewsHour television broadcasts and are archived as streaming video available on the program's Web site (www.pbs.org/newshour/science), which includes enhanced media resources such as audio Podcasts, RSS feeds, transcripts, teacher lesson plans, background reports, slideshows, and interactives. The project's general intention is to produce positive learning outcomes and attitudes towards STEM topics (Science, Technology, Engineering and Mathematics) and to foster
To define the most effective format for the new SCIGIRLS television series, we commissioned Barbara Flagg of Multimedia Research to conduct a series of focus groups to evaluate sample SCIGIRLS TV videos. She presented a video of three girls who explore the wetlands in North Carolina. We created two versions of this video - one 10 minutes long, the other 18 minutes. The results demonstrated that a longer format is more appealing, as it allows the relationships among the girls in the video to unfold, permits viewers to get to know more about them, and allows their science activities to unfold in