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resource research Media and Technology
The Ebola virus disease outbreak in West Africa (2013–2016) claimed over 10 000 lives in less than 18 months. Low levels of familiarity with the disease, ease of transmission, scale of infection, gruesomeness of symptoms, lack of cure and high fatality rate created a global panic. From the perspective of the social psychology of communication and content analysis, this study examines media coverage of the crisis in Africa with a view to unpacking the scientific and non-scientific information that may have framed public understanding of the disease. Findings show that accepting scientific
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TEAM MEMBERS: Bankole Falade Clare Coultas
resource project Media and Technology
Video has become a key tool for scientific communication because it increases the outreach and impact of projects, furthers scientific research within and across fields of study, and offers an accessible medium to engage the public in the understanding of science. This project supports the expansion of an interactive, online STEM Videohall where hundreds of NSF-funded researchers share their work through brief video narratives and interactive discussion. While the Videohall is accessible year-round, periodic annual Showcase events are used to drive visitors to the site where they can engage with one another, the project investigators and trained facilitators. The Videohall is a multiplier of NSF's investments in individual projects because it allows STEM education researchers to become aware of, and learn from, related work that is funded across NSF programs and directorates, and other federal agencies. In 3-minute video narratives, investigators share ideas, resources, data, evidence of impact, strategies and challenges. The Videohall platform supports open access and is designed to foster communication in ways that scale beyond traditional formats such as academic conferences. Moreover, because the online STEM Videohall is open to the public, it allows STEM investigators to share their work with multiple stakeholder communities including K-12 educators and school leaders, informal educators and community organizations, the STEM industry, education policy makers and families. Finally, because each video narrative is accompanied by a facilitated online discussion thread, investigators have a unique and valuable mechanism for receiving feedback from these various stakeholder communities. The STEM Videohall project is funded by the Discovery Research K-12 program (DRK-12), which seeks to significantly enhance the learning and teaching of science, technology, engineering and mathematics (STEM) by preK-12 students and teachers, through research and development of innovative resources, models and tools. Projects in the DRK-12 program build on fundamental research in STEM education and prior research and development efforts that provide theoretical and empirical justification for proposed projects.

This project brings together seven NSF-funded resource centers who work with their respective communities to encourage Principal Investigators to share video narratives of their work through annual NSF STEM Showcase events. Each annual Showcase event presents videos created by 150-230 projects; many of the projects are affiliated with one of the seven resource centers, but others are from projects across NSF directorates and beyond. During a one-week period, Principal Investigators, their project staff, as well as the public at large, are invited to engage in interactive discourse, providing queries, comments, and feedback. Participants also vote for favorite presentations through "Presenters' Choice," "Public Choice," and "Facilitators' Choice," processes. This participant voting system serves to increase engagement and enhances outreach of the event through social media. After the one-week Showcase event concludes, all of the videos along with the related discourse remain available to the public online, who continue to access the Showcase throughout the year. Based on prior pilot work, it is estimated that over the course of a year, over 30,000 visitors, from over 150 countries, will engage with each annual Showcase. Videos from annual showcase events will be shared, reused, and repurposed to create new products with new constituencies. The project includes technical development efforts to iteratively improve its interactive platform, outreach efforts before each annual Showcase event, facilitation of the week-long event, and intensive dissemination efforts. A research component examines the extent of participation on various constituencies, the benefit of participation to projects, and the success of the events in terms of dissemination nationally and internationally.
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resource research Media and Technology
Social media is restructuring the dynamics of science communication processes inside and outside the scientific world. As concerns science communication addressed to the general public, we are witnessing the advent of communication practices that are more similar to public relations than to the traditional processes of the Public Understanding of Science. By analysing the digital communication strategies implemented for the anti-vaccination documentary Vaxxed, the paper illustrates these new communication dynamics, that are both social and computational.
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TEAM MEMBERS: Davide Bennato
resource research Media and Technology
This is a conference review of the 2nd Commemoration of the International Day of Women and Girls in Science, which had the theme Gender, Science and Sustainable Development: The Impact of Media. It was held in United Nations Headquarters, New York City, U.S.A., and a parallel event was held simultaneously in Valetta, Malta. There were 45 listed speakers from 24 countries, with a gender ratio of 2:1 in favour of women. The contribution of the media to socio-cultural barriers facing girls and women in STEM was well-illustrated. However, few actionable solutions were proposed.
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TEAM MEMBERS: Emer Emily Neenan Aine O'Neill
resource research Media and Technology
Written in response to a previous article by Weingart and Guenther [2016] in JCOM, this letter aims to open up some critical issues concerning the ‘new ecology of communication’. It is argued that this evolving ecology needs to be openly explored without looking back to a previous idyll of ‘un-tainted’ science.
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TEAM MEMBERS: Alan Irwin Maja Horst
resource research Media and Technology
In response to Weingart and Guenther [2016], this essay explores the issue of trust in science communication by situating it in a wider communications culture and a longer historical period. It argues that the popular scientific culture is a necessary context not only for professional science, but also for the innovation economy. Given that the neutrality of science is a myth, and that science communication is much like any other form of communication, we should not be surprised if, in an innovation economy, science communication has come to resemble public relations, both for science and for
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TEAM MEMBERS: Jane Gregory
resource research Media and Technology
This study of the science communication views and practices of African researchers ― academics at the National University of Science and Technology (NUST) in Zimbabwe ― reveals a bleak picture of the low status of public science engagement in the developing world. Researchers prioritise peer communication and pay little attention to the public, policy makers and popular media. Most scientists believe the public is largely not scientifically literate or interested in research. An unstable funding environment, a lack of communication incentives and censoring of politically sensitive findings
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TEAM MEMBERS: Heather Ndlovu Marina Joubert Nelius Boshoff
resource research Media and Technology
Science communication, whether internally or to the general public depends on trust, both trust in the source and trust in the medium of communication. With the new 'ecology of communication' this trust is endangered. On the one hand the very term of science communication has been captured by many different actors (e.g., governments, PR experts, universities and research institutions, science journalists, and bloggers) apart from scientists themselves to whom science communication means different things and whose communication is tainted by special interests. Some of these actors are probably
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TEAM MEMBERS: Peter Weingart Lars Guenther
resource research Media and Technology
The recent events related to the spread of the influenza virus A (H1N1) have drawn again the attention of science communication experts to old issues, including a couple of issues we deem particularly important: risk communication and the role of scientific journalists in the society of knowledge.
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TEAM MEMBERS: Yurij Castelfranchi
resource research Media and Technology
On 22 October 2012, six members of a technical-scientific consultancy agency of the Italian Civil Protection were found guilty of multiple manslaughter and sentenced to six years in prison by the court in L’Aquila. According to the prosecution, days before the earthquake that devastated the town of L’Aquila on 6 April 2009 killing 309 people, the experts failed to correctly alert the population on the actual seismic risk. The sentence was widely interpreted as an attack to science, penalised for not accurately predicting the quake. Actually, the defendants were accused of having deprived the
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TEAM MEMBERS: Giancarlo Sturloni
resource research Media and Technology
The prioritization of neglected diseases in the policy making framework requires heightened advocacy [WHO, 2006]. Mass media positive publicity is among approaches that can be used to achieve this. This paper discusses practical use of mass media to do publicity and advocacy for a neglected disease and its vector. It uniquely presents online links to the analyzed newspaper and television news and opinion articles on tsetse and Trypanosomiasis. The paper shares entry points into mass media advocacy from a lessons learned perspective and notes the importance of understanding how the mass media
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TEAM MEMBERS: Pamela Olet Othieno Joseph
resource research Media and Technology
After being cosseted by the media for what they incorrectly considered to be a scientific feat, the author found himself widely boycotted by the more “responsible” media. The reason for this was his critical view of the evolution of science, which he felt had become a tool at the service of innovation, and, therefore, of industrial interests. The traditional image of science, which serves to help us to understand the world, still persists despite being perverted by commercial interests, because it is defended by naive people as well as by lobbies, themselves responsible for this debasement
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TEAM MEMBERS: Jacques Testart