The KQED digital video team explored why they have gender disparity in viewership of their YouTube series Deep Look. For almost every one of our episodes, the percentage of women who watch is considerably lower than the percentage of men, a disparity that also happens on other science shows distributed by PBSDS. On average, about 70% of Deep Look’s YouTube audience is male and only 30% is female. Our audience’s disparity is even more pronounced than that of YouTube’s average audience, which is 60% male.
Below is a summary of the survey’s findings. You can read the full report, called “A
Media researchers from Texas Tech University, evaluators at Rockman et al, and KQED, a public media organization serving the San Francisco Bay Area, set out to understand the COVID-19 information needs of its community to assist KQED science journalists with their health coverage. This is a summary of what we learned.
This paper is the culmination of several meaning-making activities between an external researcher, PES practitioners, and social scientist researchers who considered the unique contributions that can be made through RPPs on PES (that is, research-practice partnerships on public engagement with science). Based on the experiences from three RPP projects, the group noted that the PES context may be particularly suited to RPPs, and identified the importance of working as thinking-partners who support reciprocal decision-making. Recommendations are made in support of using these approaches to
Nothing generates excitement like sound! From the iconic guitar riffs in Led Zeppelin’s famous song “Stairway to Heaven” to birds energetically singing (way too early in the morning) outside my bedroom window, nonscientists can relate to acoustics. Many of us entered the field because we love music, a passion evident at the jam sessions that accompany many meetings of the Acoustical Society of America (ASA). Science communication enables us to share that enthusiasm with nontechnical audiences.
The goal of this article is to introduce fundamental ideas in science communication and resources
Inclusive science communication, or ISC, upends the traditional approaches of science communication by centering the values of inclusion, equity, and intersectionality.
To help more science communication and informal learning practitioners and researchers apply the key traits of ISC in their work, collaborators at the University of Rhode Island, the University of Oregon, and Florida International University created a new “Inclusive Science Communication Starter Kit.”
The Starter Kit was developed as part of a conference grant from the National Science Foundation (NSF) that supported the
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TEAM MEMBERS:
Christina DiCenzoSunshine MenezesHollie SmithKayon Murray-JohnsonMehri AziziKatharine McDuffie
As several recent National Academies of Sciences reports have highlighted, greater science communication research is needed on 1) communicating chemistry, and 2) building research-practice partnerships to advance communication across science issues. Here we report our insights in both areas, gathered from a multi-year collaboration to advance our understanding of how to communicate about chemistry with the public. Researchers and practitioners from science museums across the U.S. partnered with academic social scientists in science communication to develop and conduct multi-strand data
The popularity of the anti-vax movement in the United States and elsewhere is the cause of new lethal epidemics of diseases that are fully preventable by modern medicine [Benecke and DeYoung, 2019]. Creationism creeps into science classrooms with the aim of undermining the teaching of evolution through legal obligations or school boards’ decisions to present both sides of a debate largely foreign to the scientific community [Taylor, 2017]. And one simply has to turn on the TV and watch so-called science channels to be bombarded with aliens, ghosts, cryptids and miracles as though they are
While previous studies have found games and gaming to be a new and innovative communication strategy to inform the public and citizens about scientific research and engage them with it, this article addresses the under-researched question of credibility aspects in research-based gaming. The study analyses agricultural stakeholders' discussions on the credibility of scientific descriptions in The Maladaptation Game — a game based on research on climate change maladaptation in Nordic agriculture. The analysis of focus group transcripts and frame credibility finds that players attribute
What exactly is “scientific culture”? How does it relate to science communication, non-formal education or artistic interactions with the scientific world? That was the topic of the 14th International Summer School of Mind, Brain and Education (ISMBE), held 1–4 October 2019 at the Ettore Majorana Centre for Scientific Culture in Erice (Sicily), Italy. The ISMBE has a long history of bringing together researchers from diverse fields to catalyze research relating to cognitive science and neuroscience through to education, and the directors of the School, Drs. Kurt Fischer, Antonio Battro and
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TEAM MEMBERS:
Guadalupe Díaz CostanzoDiego Golombek
As the digital revolution continues and our lives become increasingly governed by smart technologies, there is a rising need for reflection and critical debate about where we are, where we are headed, and where we want to be. Against this background, the paper suggests that one way to foster such discussion is by engaging with the world of fiction, with imaginative stories that explore the spaces, places, and politics of alternative realities. Hence, after a concise discussion of the concept of speculative fiction, we introduce the notion of datafictions as an umbrella term for speculative
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TEAM MEMBERS:
Gernot RiederThomas Völker
resourceresearchProfessional Development, Conferences, and Networks
Build SciComm, an international symposium on strategies for fostering science communication in Japan held at the University of Tsukuba in November 2019, brought together academics and practitioners to discuss issues faced by the field in Japan and vision for future direction. Informally, the symposium was well received and generally considered to be a useful and stimulating event. We discuss issues to be considered for future incarnations and explain why this symposium provides an important forum for inclusive discussions on fundamental questions about the nature of science communication in
Science communication research is dominated by Western countries. While their research provides insight into best practices, their findings cannot be generalized to developing countries. This study examined the science communication challenges encountered by scientists and science communicators from Manila, Philippines through an online survey and semi-structured, investigative interviews. Their answers revealed issues which have been echoed in other international studies. However, challenges of accessibility and local attitudes to science were magnified within the Philippine context. These